Ghogho Raani – A Magic Friend movie shoot

Movie Ghogho Raani – A Magic Friend shoot has begun at Madh Fort, also called Versova Fort, with muhurat performed on 10th November 2013 with song picturisation of The song “Gandhiji ne kaha tha ,ek gaal per maaroge toh duja gaal badhwoonga ,ahinsha ki ye taakat pith nahi dikhalawoonga” was sung by singer Sudesh Bhosle and it’s written by Lalan Kumar Kanj.

Ghogho Raani’s role is being played by Baby Saachi Tiwari, Gracy Singh plays mother, Rahul Roy plays father and the role of daughter is played by Baby Firdous. Hemant Birje is playing the role of fhost’s grandfather. Other stars include Ehsan Khan, Sonika Gill, Sikandar Khan, another child Naisha, and Iqbal Gajjan – Punjabi Movie Hero.

The movie is being produced by Sunil Kumar, who owns a printing press business in Patna. He is producing a movie for the first time and plans more movies after the response if Ghogho Raani.

Film director is Lalan Kumar Kanj, who has also written the story, screen play and dialogues. About Film Director Lalan Kumar Kanj Says, “The movie is the story about a Mother, daughter and a ghost. After divorce of a well to do family, the court gives the custody of the daughter to the mother, who moves away to a new place. The daughter finds it difficult to adjust to the new environment and her mother rebukes her for that. One day the girl goes to terrace and meets another girl, who is actually a ghost Ghogho Raani. Ghogho Raani refered by the girl as a magic friend.The ghost tries to get love of a mother through the friendship. Finally, the mother discovers that her daughter’s friend is actually a ghost. The film end with both parents uniting back for the sake of their daughters.”

Music is by by Kishor Rawat and the singers include Alka Yagnik, Tochi Raina, Ananya, Sudesh Bhosle, Vaibhavi, Satish Wadve and Suresh Wadkar’s daughter Ananya.Lyrics by Lalan Kumar Kanj and Vijay Varma.Cinematography by B.N.Sahani,

The movie is being produced under the banners of Alka Pictures.

Sanjay Sharma Raj


TVS SRICHAKRA unveils TIGERTRAC at Agritechnica Expo in Hanover, Germany

Hanover, 11th November,: TVS SRICHAKRA Ltd, the manufacturers & exporters of a large range of off-road tires in India, unveiled its latest AGRI RADIAL TIRE ‘TIGERTRAC” for the European and global markets today at ‘Agritechnica 2013’ here in Hanover, Germany. To be marketed under the TVS EUROGRIP brand, ‘TIGERTRAC’ is a newly developed radial agriculture tire line most suited to address farm and road use. It offers best flotation and excellent road performance with low fuel consumption and high resistance to wear, irregular wear and tear.

TVS EUROGRIP – TIGERTRAC will initially come in AR65 Series in 6 different size variants, catering to a majority of farm applications and features ENVIROTECH – an environmental friendly technology and a novel manufacturing processes.. This new technology and manufacturing process offers outstanding flotation at very high loads, ride & comfort, low noise and high wear & irregular wear resistance performance up to 65 kph.

The TIGERTRAC tires are manufactured on “unique” compact tire building machines, capable of assembling the many tire components in “one revolution” fully automated deposition, resulting in outstanding uniformity/ harmonics of the tire.

Mr. P. Vijayaraghavan, Director, TVS SRICHAKRA said, “We are pleased to offer TIGERTRAC AR65 to the European Market. AR65 featuring ENVIROTECH by TVS Eurogrip is a one stop solution for all farmers/contractors who would like to have the best profit margins, field efficiency, fuel consumption and operating costs all packaged under one solution.”

TVS SRICHAKRA has strengthened its presence in Europe year on year with the EUROGRIP range of Off-Highway Tires.

About TVS Srichakra

TVS Srichakra Limited is the leading manufacturer of Two & Three Wheeler tires and Off-Road tires and is part of the TVS Group, which is the largest Auto Ancillary Group in India, with a turnover of over USD 6 Billion. Incorporated in 1982 the company manufactures and markets its products under the ‘TVS TYRES’ and ‘TVS EUROGRIP’ brands. The company rolls out around 1.6 million tires every month out of its two units located in Madurai (Tamil Nadu, India) and Pantnagar (Uttarakhand, India). The company enjoys the highest market share amongst Two Wheeler manufacturers in India and has a vast nationwide distribution and dealership network to cater to the After Market demand. Apart from two wheeler and three wheeler tires, the company also produces a wide range of Off-Road tires like Industrial Pneumatic tires, Skid Steer & Multi Purpose tires, Farm & Implement tires, Motorgrader & Agricultural tires. TVS Srichakra Limited exports to more than 65 countries across the world.

For more info: http://www.tvstyres.com

For further details kindly contact:


Suvidha Awle

Senior Image Manager


The popular romantic tale on Sony Entertainment Television is topping the charts with its new “love in the air angle”. The show is hitting the headlines on the eternal emotions of Dhruv (DV) for Saanchi.

In the recent episodes of Kehta Hai Dil Jee Le Zara, we have seen Dhruv (Ruslaan Mumtaz) and Saanchi (Sangeeta Ghosh) has confessed their feelings for each other.

In the upcoming episodes, we will get to see the various surprises laid by Dhruv for Saanchi. Madly in love Dhruv will gift Saanchi a fully modified Jeep. Dhruv will rob Sannchi’s most lovable thing on hers Dhruv will get the Jeep modernized totally and surprise. Saanchi will have no bounds to her happiness.

We can say that the store is full of surprises for Saanchi

Heena Nankani


Kailash Kher’s Ode to ‘God Of Cricket’ Sachin Tendulkar

Kailash Kher has penned down an ode to the living legend Sachin Tendulkar – The Sachin Anthem. As Sachin is ready to takes the field for his career’s last Test match at the Wankhede Stadium in Mumbai on November 14.

As we all know Sachin made his Test debut at the age of 16 against Pakistan in Karachi in November 1989. And from then on he never looked back. He journey in international cricket is nothing less than a voyage of legend.

Sachin is a Kailash Kher fan himself and they both have brought our country pride and honour by their respective contribution in their fields. They both have set example how to dream big and showed us the hard work that goes behind in the making of a legend.

The Sachin Anthem has been already uploaded online and the music is been under making. The song has lyrics like ‘Ek hai Bhaarat, Ek Bhaarat Ka Sachin…’

H. S. Communication


Director Prabhu Dheva all praise for his R…Rajkumar lead Shahid Kapoor.

Eros International & NextGen Films’ R…Rajkumar marks the coming together of director/choreographer Prabhu Dheva and actor Shahid Kapoor for the very first time.

A few months of working together already has Prabhu Dheva convinced that they make a great team and can’t help but praise the lead of his upcoming action entertainer.

Says Prabhu Dheva, ” Be it Gandi Baat or Saree Ke Fall Sa – whatever we thought of doing with the film’s songs, I knew Shahid could do it.He is a great dancer and is energy is amazing so it was easy for us to work on.” Adding that, “He has done a fantastic job and it has been a great experience.I want to work with him again soon”.

Eros International and NextGen Films’ R…Rajkumar starring Shahid Kapoor and Sonakshi Sinha, directed by Prabhu Dheva is scheduled to release 6th December 2013.


Mika`s Saawan Song Revived

Pinky Paras, singer Mika`s fan is going to revive his debut song, ‘Saawan Mai Lag Gayi Aag’. It was a phenomenal hit and introduced Mika into the Bollywood music scene. It prominently defined Mika`s unique style of singing.

Pinky is a die-hard Mika fan and follows him religiously. She herself is a renowned singer back in US and has done many shows abroad. She also boasts of a huge fan following on social networking sites all over. She always wanted to cover his songs and finally God has been kind towards her.

According to the sources, Mika met her a few weeks ago in New York for a family gathering. She was very surprised to see her idol in front of her. She approached him and expressed her desire to cover his debut song, ‘Saawan Mai Lag Gayi Aag’. Mika, the chilled out guy that he is, gave her a thumbs up much to her delight.

So, Pinky traveled all the way to India to shoot the video with a Director Guru Sharma (Pyaarelal`s nephew), who has directed more than 70 successful video albums. Pinky will be seen dancing and singing in the video. And has already started rehearsing, trying to matching steps with her choreographer. It is totally new for her. The video is very desi but, will be shot in an uber glamorous way.

Pinky Paras is a 36 year old lady, with three kids, who always wanted to be a singer. Though a little late, but her dream finally comes true. She also believes that all females should follow their dreams.


Final Day of ABIL Pune Fashion Week’13 ends on a high note!

10h November, 2013, Pune: After two days of high fashion, glitz and glamour, the final day of ABIL Pune Fashion Week’s 4th season was a spectacle of jaw dropping, enthralling and absolutely astounding fashion. Bringing the fashion week to a close, the final day of the fashion week had showcases by designers Mayank Shraddha, Dinesh Malkani, Raj Shroff and finally bringing in the finale were ace designer duo Falguni & Shane Peacock.

Opening the evening with their collection “Autumn in Midnight” designers Mayank and Shraddha showcased a collection inspired by the colours of fall, viewed through the eyes of an artist suffering from insomnia. Colors like Navy, black, oxblood, bottle green and Ochre Yellow dominated the palette. The collection comprised of materials that were both matte and metallic with Tussah Silk from West Bengal juxtaposed with Khand from Maharashtra and accented with high gloss leather in flowing layered silhouettes.

Taking the evening forward was Mumbai based bridal couture designer Dinesh Malkani. ​Showcasing traditional couture line with an artful juxtaposition of Indian and fusion styles. The designs had contemporary motifs with the right touch of Indian embroidery to give it a royal look, exuding the kind of grandeur that is synonymous with the designer himself. The show concluded with appearance of Poonam Pandey. Later in the evening, Raj Shroff, a Bangalore based designer showcased his collection “Ravage”. The collection reflected the new global Indian, with influences from art and culture. The label depicted sensibility towards fashion and texture and was the mirror image of a thinking woman.

The Finale show was put up by none other than the truly international Indian designer duo Falguni & Shane Peacock which just got better as Neha Dhupia showed up with a grand entry as the show stopper.

Pleased with the success for Season 4, Mr. Badal Saboo, Managing Director, ABIL Pune Fashion Week commented, “We are extremely happy with the response we have received this year. Pune is a booming market and the successful reception given to this season of ABIL Pune Fashion Week just proves that. We are honored to be the platform wherein new avenues of fashion & related businesses have got the opportunity to blend in together, thus, making it the most celebrated event in social calendar of the city. We are already looking forward to the next season and promise to bring yet another fabulous week of fashion, glamour and grandeur next year.”

The evening was attended by who’s who of the town like Avinash & Gauri Bhosale, Yohan Poonwalla with wife Michelle Poonawalla and Zavary Poonawalla, Mubaraka, Neerav & Kinnari Panchamia, Tarun Sharma & wife Reshma Gupta and others.

As the Fashion Week gets grander year on year, it has been supported & sponsored by eminent brands like ABIL as the title sponsor along with Ganga Florentina, XRbia, Audi, The Quintessential, Sun n Sand, Swan Group and The Westin as hospitality partner. The event was indeed a full house show with an overwhelming response that it received from the very first show of the day.

For more information contact:

Sneha Thakkar, Pune :+91 9890044028 / sneha.pfw@gmail.com

Himalee Shah, Mumbai : +91 982098048 / himaleeshah@gmail.com


Day 2; ABIL Pune Fashion Week’13 – A stylish cocktail of Contemporary and Timeless Fashion

9th November, 2013, Pune: Day two of ABIL Pune Fashion Week’13 presented the audience with a spectacular show of fashion at its finest. The evening was filled with showcases by designers Riddhi and Siddhi for MapxencaRS, Nitya Bajaj, Nivedita Saboo, and Nachiket Barve as well as jewelry designer Mona Shroff.

Opening the evening with their futuristic collected inspired by the architectural works of renowned architect Zaha Hadid, designers Riddhi and Siddhi showcased edgy and structured designs from their label MapxencaRS. Combined with classic vintage jewelry by Mona Shroff, the show was a beautifully blended poetry of the eras passed and those yet to come. Riddhi and Siddhi’s designs comprised of stiff and structures silhouettes with classic outfits given an edgy twist. Comprising of colors such as electric blues and fuchsia pinks the collection set the bar for the rest of the evening.

Taking the evening forward was Delhi based designer Nitya Bajaj showcasing her collection “Ressurect”. A celebration of womanhood where romanticism and baroque elements were interpreted into the collection of swim dresses and evening gowns. A celebration of femininity, the collection included a lot of floral depictions through thread work, digital prints, lacework etc. Nachiket Barve for Rudraksh, followed next with his collection “Fossil”, a collection comprising of modern silhouettes such as crop tops, cuffed crop pants, palazzo pants, and oversized jackets, all embellished with intricate bead work and gossamer like embroidery, wrap dyeing in summery neutral shades. The collection boasted of fabrics such as silk, chanderi, chiffon, crepe, georgette, organza, cotton, lurex, dupion etc. coming together in combinations for the range.

The evening was wrapped up in a perfectly woven tapestry of exquisite fashion and designs by designer Nivedita Saboo’s collection “The Roman Rendezvous”. The collection is a translation of the breath-taking beauty and grandeur of Roman art and architecture visible in the artistic dome paintings, handcrafted sculptures and solid rangy pillars. The collection flaunts structured silhouettes juxtaposed against fluidity in drapes. Inspired by artistic baroque intricacies, Nivedita’s Roman Rendezvous showcased surface development techniques like foiling, fabric texturisation and customised print development in coherence with more traditional techniques such as innovatively used block printing and hand embroidery. A perfect amalgamation between the orient and occident woven together where elegance is the essence of the moment. The mood of the collection comes together through the hues of Roman influences which are pearled ivory, marble grey, graphite grey, charcoal grey, bright marigold gold, Pompeian red, coppery rust, honey mustard, angel blue, nautical blue & twilight blue.

The evening was attended by eminent personalities of Pune like Mr. AMit Bhosale, Mr Sanjay Ghodawat, Atul Goel, Varsha Chordia, Sunetra Pawar, Nichola Pawar, Parul Patel, iMonia Trivedi, Minocher Patel, Vandana Shah, Sabina Sanghv and many others. Showcasing on the final day of ABIL Pune Fashion Week are designers Mayank & Shraddha, Dinesh Malkani, Raj Shroff and bringing the finale are the ace designer duo Falguni & Shane Peacock.

As the Fashion Week gets grander year on year, it has been supported & sponsored by eminent brands like ABIL as the title sponsor along with Ganga Florentina, Xrbia, Audi, The Quintessential, Sun n Sand, Swan Group and The Westin as hospitality partner. The event was indeed a full house show with an overwhelming response that it received from the very first show of the day.

For more information contact:

Sneha Thakkar, Pune :+91 9890044028 / sneha.pfw@gmail.com

Himalee Shah, Mumbai : +91 982098048 / himaleeshah@gmail.com


ABIL Pune Fashion Week’13 starts with a spectacular showcase by some of India’s finest designers

8th November, 2013, Pune: Touted as one of India’s finest and Pune’s premier fashion week, ABIL Pune Fashion week is back with another season of glitz, glamour and above all fashion at its finest. The first day of ABIL Pune Fashion Week showcased some of India’s most celebrated designers such as Vaishali S., Shivan&Narresh, Paras&Shalini of Geisha Designs amongst others.

Raising the curtain on the 4th season of ABIL Pune Fashion Week, was designer Vaishali S. with her traditional yet contemporary collection celebrating her travels through India. Be it the Chanderi Silks of Madhya Pradesh or the Paithinis of Maharashtra. In contrast to Vaishali S.’s traditional designs, designer ShwetaKapur’s collection ‘Surgery’ under her label 431-88. ‘Surgery’ was inspired by a range of references which included various surgical procedures and a hint of Fernando Vicente’s anatomical work. Dominated by wool, acrylic, leather and crepe in colours like grey, brown and black with a touch of brighter colours, Surgery was a perfect juxtaposition between sober and vibrant.

Showcasing later in the evening were designers Shivan&Narresh. Their Naïve art inspired cruise collection was a work of art in itself. Using juvenile colours and an absolute play of proportions, the collection depicted the innocence of a child. Topping this heady cocktail of high fashion, the cherry of the evening was the last show of the evening presented by designers Paras &Shalini of Geisha Designs. Inspired from the sea, the collection included sporty, clean cut silhouettes which contrasted with flowy romantic drapes, ballerina skirts and the likes. Balancing pastels with bold colours and neons, the collection was simple and elegant with designs which would suit the younger, bolder woman of today.

Speaking on the commencement night, Badal Saboo, Managing Director, ABIL Pune Fashion Week said, “Over the last few years, ABIL Pune Fashion Week has established itself as one of the finest showcases of fashion this country has to offer. We have always strived to not only showcase the work of the best of the best in fashion but also bring out newer talent. This year we have just gotten bigger and better, bringing together a combination of great talents and designs.”

The designers showcasing today were showcasing for Studio Rudraksh, Pune, a multi-designer studio offering an array of collections from over 80 well known designers. The evening was attended by well known socialites like Parul Mehta, Shyreena Agarwal, Arun Khanna with wife Rupa Arun Khanna, Sonal Prasad and Meenal Mehta and others. Showcasing on day 2 of ABIL Pune Fashion Week are Riddhi& Siddhi for their label MapxencaRS, Mona Shroff, Nitya Bajaj, Nachiket Barve and NiveditaSaboo.

As the Fashion Week gets grandeur year on year, it has been supported & sponsored by eminent brands like ABIL as the title sponsor along with Ganga Florentina, Xrbia, Audi, The Quintessential, Sun n Sand, Swan Group and The Westin as hospitality partner. The event was indeed a full house show with an overwhelming response that it received from the very first show.

For more information contact:

Sneha Thakkar, Pune :+91 9890044028 / sneha.pfw@gmail.com

Himalee Shah, Mumbai : +91 982098048 / himaleeshah@gmail.com


Birla Sun Life Insurance and 92.7 BIG FM present a unique platform for children to identify their real passion

As a part of Birla Sun Life Insurance’s (BSLI) ‘Not Just Jobs But Passion’ initiative, this Children’s Day, 92.7 BIG FM will be run by children

· This initiative aims to generate conversations between parents and kids to identify the child’s real passion and helps support the child financially and emotionally in this endeavor

· Talented kids with real passion in various aspects of radio programming will be given holistic hands-on training on the running of a radio station

· Children will take charge of operating all aspects of BIG FM’s radio station in Mumbai, Delhi, Kolkata and Chennai

Mumbai, November 11th , 2013: Birla Sun Life Insurance (BSLI), India’s leading Life Insurance Company, together with 92.7 BIG FM, will celebrate Children’s day with their unique ‘Not Jobs but Passion’ initiative.

Children today have opportunities to experiment with different creative hobbies which can fuel their professional interests. They explore avenues to live their real passions as against aiming to earn through conventional career paths. With this view to instill confidence in children to find and pursue their real passion and get their parents to support them, Birla Sun Life Insurance and 92.7 BIG FM invites parents to register their kids for the ‘Not Jobs but Passion’ initiative, thereby soliciting parental support towards kids pursuing their real passions. Entries will be screened by 92.7 BIG FM’s radio professionals. Depending on their interest, the station’s Programming Head, Copywriter, Radio Jockey and Voice-over Artist will train the shortlisted children. They will have access to hands-on experience on all aspects of running a radio station. The program culminates on Children’s Day, when a number of these specially trained kids will take over and run 92.7 BIG FM’s Mumbai, Delhi, Kolkata and Chennai stations for the entire day.

On Children’s Day, listeners in the four mentioned metros will get an opportunity to enjoy the work of children as they share their experience on the training they receive in their respective fields of interest under the gamut of radio programming. Focusing on the fact that parents are the first doorway into the world of learning, and encouraging enthusiastic curiosity among children, the initiative aims to provide an enriching experience to both parents and children by fuelling emotional, social and intellectual needs in children.

Commenting on this initiative Mr. Ajay Kakar, Chief Marketing Officer, Financial Services – Aditya Birla Group said, “Today, children are exposed to a variety of options that tempt them to independently explore their interests. Not every child finds their real passion right away. Identifying and cultivating real passion needs parental support and encouragement. Parents are undoubtedly a child’s biggest cheerleader and passion partner.”

“To further this quest in search of real passion, on the occasion of Children’s Day, Birla Sun Life Insurance presents a rare opportunity for children with interest in radio programming to live their passion. In partnership with BIG FM we offer a unique opportunity to interact, train and learn from experts who run the radio station,” he elaborated.

This initiative is a part of BSLI’s “Not Jobs But Passion” (http://www.notjobsbutpassion.com), a platform created by Birla Sun Life Insurance to engage young adults and parents in a debate over jobs v/s passion through conversational hooks. It offers details on various career options and a test to discover a child’s true passion. The platform encourages discussion on career plans with other parents and also offers assistance in financial planning to fulfil your child’s passion.

Speaking on this, Mr. Ashwin Padmanabhan, Business Head – 92.7 BIG FM said, “Parents are a child’s first teacher, helping satisfy curiosity, understand how things work through exploration and share delight in discovery. As an initiative that’s fresh and exciting, ‘Birla Sun Life Insurance Not Jobs But Passion’ endeavors to encourage parents to introduce little ones to an art that might one day become their strength and vocation. This is another initiative that lives on our tagline Suno Sunao, Life Banao. We thank Birla Sun Life Insurance for coming on board as our partners.”

About Birla Sun Life Insurance

Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the Aditya Birla Group, a well known Indian conglomerate and Sun Life Financial Inc., one of the leading international financial services organisations from Canada. With an experience of over a decade, BSLI has contributed to the growth and development of the Indian life insurance industry, and currently is one of the leading life insurance companies in the country. BSLI offers a complete range of offerings, comprising of protection solutions, children’s future solutions, wealth with protection solutions, health and wellness solutions, as well as retirement solutions; it has an extensive distribution reach of over 500 cities through its network of over 550 branches, over 1,05,000 empanelled advisors, and over 100 partnerships with corporate agents, brokers and banks. The AUM of Birla Sun Life Insurance is close to ` 22,300 Crores and it has a robust capital base of over ` 2,200 Crores, as on 30th September, 2013. For more information, please visit www.birlasunlife.com

About Aditya Birla Financial Services Group

Aditya Birla Financial Services Group (ABFSG) ranks among the top 5 fund managers in India (excluding banks and LIC) with an AUM of ~ $ 19.86 billion. Having a strong presence across the life insurance, asset management, NBFC, private equity, retail broking, distribution & wealth management, and general insurance broking businesses, ABFSG is committed to serve the end-to-end financial services needs of its retail and corporate customers. The seven companies representing ABFSG are: Birla Sun Life Insurance Company Ltd., Birla Sun Life Asset Management Company Ltd., Aditya Birla Finance Ltd., Aditya Birla Capital Advisors Pvt. Ltd., Aditya Birla Money Ltd., Aditya Birla Money Mart Ltd. and Aditya Birla Insurance Brokers Ltd. In FY 2012-13, ABFSG reported consolidated revenue from these businesses at ` 6,390 Crores (1.17 billion) and earnings before tax at ` 761 Crores. Anchored by about 14,200 employees and trusted by about 5.3 million customers, ABFSG has a nationwide reach through more than 1,550 points of presence and about 1,60,000 agents/channel partners.

About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Sun Life Financial and its partners have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of June 30, 2013, the Sun Life Financial group of companies had total assets under management of $591 billion. For more information please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

About Reliance Broadcast Network

Reliance Broadcast Network Limited is a media entertainment conglomerate with play across radio, television and television production. The company houses the following verticals: 92.7 BIG FM – India’s largest FM Network with 45 stations, reaching over 4 crore Indians each week; BIG CBS Networks – a joint venture with CBS Studios International offering English Entertainment Channels – Love and Prime (which is available in dual feeds of English and Hindi), as well as a regional General Entertainment Channel for the Punjab, Chandigarh, Himachal Pradesh (PCHP) region called Spark Punjabi; BIG RTL THRILL – a dual feed channel from the Company’s joint venture with Europe’s RTL Group, targeted at male audiences and positioned as the ultimate action destination; BIG MAGIC – a General Entertainment Channel featuring family dramas, crime shows, sitcoms, reality shows and weekend blockbuster movies. BIG MAGIC has also expanded into the United States, Canada and Australia under the brand name BIG MAGIC International; The Company has further launched a channel called BIG MAGIC Bihar and Jharkhand, with specifically created programming for the market. BIG PRODUCTIONS – the television content production division caters to the creative needs of the diverse Indian television landscape. Reliance Broadcast Network also distributes BloombergTV India, the country’s premier business news channel as part of its television bouquet. For more information log on to www.reliancebroadcast.com

Neha Kandalgaonkar | Principal Consultant

Concept Public Relations Limited

Registered Office: Queen’s Mansion | First Floor | Prescott Road | Next to Cathedral School | Fort | Mumbai 400001

O: 022.40558900| M: +91 9892194965| F: 022.40558901


ZICA to Award Scholarships to Students to achieve their educational goal

1000 students to receive the scholarships to fulfill their dreams

Mumbai, November 11, 2013: Zee Institute of Creative Art (ZICA), an active player in promoting the growth of animation industry in India, is once again rewarding performance with its ‘Zee Vidyanidhi Scholarship’. Through initiatives such as this, ZICA is trying to take steps toward making it easier for young talented students to fulfill their dreams of being a world class animator. With the ‘Zee Vidyanidhi Scholarship‘, 1000 talented students can get up to 100% scholarship for all courses at any ZICA center across India.

This is the third consecutive year when ZICA is rewarding performance with the Zee Scholarship campaign. Application for the scholarship opens from November 11 and runs till 31st December , 2013. The scholarship is provided across all the 30 ZICA centers in India and is valid for all the courses offered at the centre.

ZICA provides practical training in 2D Animation, 3D Animation, Visual Effects, Graphic & Web Designing & Gaming, covering all the stages of visualization, Pre-production, production and post-production.

The Scholarship examination will test the students’ creative abilities, enthusiasm and motivation to become a creative professional. With a unique question paper prepared for this purpose and a personal interview following the test, the candidates will be evaluated thoroughly to ensure that they deserve the award.

Talking about the initiative, Mr. Anshuman Choudhary, Business Head of ZICA, said, “At ZICA, we believe in promoting creative talent. We want to encourage talented people to pursue their dreams of making it to the creative industry by eliminating any barriers that may come in their way. Scholarship is one such means of helping all potential students realize their dreams. With this initiative we are aiming to bring together a pool of well deserved talent from across the country.”

Depending on the results of the exam and the following personal interview, the scholarship will offer deserving students a 100% waiver on the course fees.

About ZICA

Zee Institute of Creative Art (ZICA) is India’s first full-fledged Classical and Digital Animation Training Academy that trains youth in classical 2D and modern 3D animation. The institute has adopted a novel training style and is focused entirely on creating a stimulating environment for its students. ZICA is now operating with over 30 centres in more than 15 major cities. Zee Institute of Creative Art, with its state-of-the-art infrastructure, gives practical training in 2D Animation, 3D Animation, Visual Effects & Gaming, covering the stages of visualization, Pre-production, production and post-production. Students are assured of creative exposure with a healthy mix of theory and practical sessions, delivered with the right amalgamation of Art & technology, under the supervision of in-house experienced faculties and industry experts from India and abroad. ZICA’s Training Studios are equipped with high end animation tools, 2D animation facilities, 3D software, Visual FX Labs and imaging technologies.

Visit ZICA at www.zica.org

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Ankita Desai

Adfactors PR Pvt Ltd

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FedEx Announces Winner of Rakhi Campaign

Mandira Bedi, Celebrity Actor, Congratulates Winner of the FedEx Rakhi Offer Campaign

MUMBAI, November 11th, 2013 — FedEx Express, a subsidiary of FedEx Corp. (NYSE: FDX) and the world’s largest express transportation company, has announced the winner of the ‘FedEx Rakhi Offer’ contest. Mandira Bedi, a celebrity from television and film, presented the winner, Pallavi Biswas from Kolkata with air tickets for a round trip enabling Pallavi to visit her brother.

The contest launched during the Rakhi offer campaign invited sisters to upload a picture of their most memorable moment spent together with her “true” brother on the FedEx app on Facebook.

“We are delighted to announce the winner of FedEx Rakhi Offer contest. Our digital campaign on Rakhi got an overwhelming response and received more than 19,500 likes on Facebook. Additionally, we joined with Café Coffee Day for the Rakhi campaign to be able to provide even more retail points. This enabled added convenience and ease to sisters in this fast-paced life,” said Rakesh Shalia, managing director, Marketing, FedEx Express Middle East, Indian Subcontinent and Africa.

“I am delighted to have won this chance to visit my brother and spend some more time with him. In addition to enabling tradition, the FedEx Rakhi contest was a great way to relive memories shared between brothers and sisters. I would like to thank FedEx Express for this innovative campaign,” said Pallavi Biswas.

The FedEx Rakhi offer was priced at an all-inclusive flat rate of INR 1500 and INR 200 for international and domestic shipments respectively.

About FedEx Express

FedEx Express is the world’s largest express transportation company, providing fast and reliable delivery to more than 220 countries and territories worldwide. FedEx Express uses a global air-and-ground network to speed delivery of time-sensitive shipments, by a definite time and date with a money-back guarantee.

About FedEx Corp.

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Danielle Gracias

Torque Communications Pvt Ltd

Everest Grande,

107, ‘B’ Wing, 1st Floor,

Shanti Nagar, Mahakali Caves Road,

Andheri (East),

Mumbai – 400 093

Tel: 022 65063781/82

Handphone: +91 9819180717


Three students of IMT Ghaziabad – Aastha Malhotra, Toshaali Ghosh and Tanya Srivastava are all set to make the nation proud at the 5th International Forum on Food and Nutrition at Milan, Italy on 26th and 27th November 2013. The event is organised by Barilla Centre for Food and Nutrition Young Earth Solutions under the patronage of UNESCO and European Commission. The team shall present their unique digital marketing ideas to combat the paradox of Hunger and Obesity which plagues the world.

The team from IMT Ghaziabad, the only B-School to have made it among the World Top 10 finalists from India will be competing with 9 other finalist teams from Italy, USA, Canada, Nepal, Indonesia, Taiwan and Bangladesh.

The central theme of the event is “Food and Sustainability: How to reduce our environmental impact, guaranteeing health and food access for all”. The event is being judged by the esteemed panel comprising of Riccardo Valentini Intergovernmental Panel on Climate Change – IPCC, Nobel Prize for Peace 2007, Ellen Gustafson Founder and Executive Director of The 30 Project, Co-founder of the FEED Project, Barbara Buchner, Camillo Ricordi, Gabriele Riccardi and Danielle Nierenberg.


Sanjay Leela Bhansali plays Godfather to new music talent

A few years ago, Sanjay Leela Bhansali gave Bollywood a cinematic masterpiece called Devdas and with that he introduced to audiences ,one of today’s most sought after voices, Shreya Ghosal, who made her singing debut in film that also won her a National Award for Best Playback Singing.Ever since there has been no looking back for the singer who went on to sing for some of the biggest movies including Main Hoon Na,Munnabhai MBBS,Paheli,Guru,Dostana to the recent Aashiqui 2 and several others. In Ram-Leela, the singer is also part of the film’s ambitious Nagada Sang Dhol and Dhoop.

Reminiscing of how her journey began says Shreya, “Sanjayji tried to trace me. I remember that phone call. I could not believe that the director of Hum Dil De Chuke Sanam was on the line, asking for me. The film was such a hit, yet Sanjayji was so polite and humble. I was speechless”.

Monty Sharma,nephew of Pyarelal Ramprasad Sharma,shot to fame with Sanjay Leela Bhansali’s Black and Saawariya post which the composer went on to work on other movies including U Me aur Hum and Run Bhola Run.

Harshdeep Kaur who has sung for some of the most popular films including Cocktail,Ye Jawaani Hai Deewani and Rockstar to name a few sung the melodious Chand Ki Katori in Bhansali’s Guzaarish and established herself a voice to reckon with.

Shail Hada started his Bollywood career with background vocals in Sanjay Leela Bhansali’s Black and has been part of SLB’s music ever since, singing in Saawariya and Guzaarish.Having sung for films like Lafungay Parindey and Saheb Biwi aur Gangster ,he is back on home turf with Ram-Leela’s seductive Lahu Munh Lag Gaya.

Playing Godfather to musical talent ,Sanjay Leela Bhansali gave the industry some of the most successful singers .

As the release of Eros International and Sanjay Leela Bhansali’s Ram-Leela is just around the corner,the music of the magnum opus is already topping charts composed by the maverick himself. Helming the album of the romantic-drama,the director also marks his return to music compositions ,with eclectic songs, intrinsic of soulful uplifting flavor,giving grandeur to the album with his compositions but at the same time gives enough space to his singers to shine.

Known to be a perfectionist at his craft,Sanjay Leela Bhansali avoided the tried and tested method and decided instead to rope in young fresh talent to croon Ram-Leela’s musical numbers.

Pumping high-tempo energy into Ram Chaahe Leela , Bhansali locked in on Idol star Bhoomi Trivedi ,given that the 24 year old’s part rock-part-folk voice seemed ideal for the cleverly styled song.

Making Ramji Ki Chaal aka Tattad Tattad a song for the masses, Bhansali gave Udit Narayan’s son Aditya his big Bollywood break with the introductory number to lead Ranveer Singh’s character in the film as well as the unconventional Ishqyaun Dhishqyaun.

All praise for Sanjay Leela Bhansali says Aditya Narayan, “My experience working with him was nothing short of a dream come true. My mother is his biggest fan and my father and SLB have worked together on many occasions. He is truly inspirational and having worked with him in such close proximity I have learned a lot, as an aspiring singer and actor. The way he treats his movies and songs is truly amazing. And I’ll be forever grateful to him for having given me 2 beautiful songs in Ram Leela”.

Taking another young talent under his wing, the director and music composer also roped in another Indian Idol star Aditi Paul for the tastefully arranged and intensely passionate Ang Laga De.

Nagada Sang Dhol is already a huge crowd puller and is sung by Rajkot folk artist Osman Mir who with his full-bodied sufi-ghazal tone bagged himself 2 songs in the film.Music patrons in Gujarat, who have already savoured his voice through Gujarati movies for over three decades, will now see his Bollywood accession, adding new tunes to his success story.

Adds Osman Mir, “Working with Sanjay Leela Bhansali was a different experience. He understands music very well and I’m proud to be associated with him.I hope to live up to his expectations”.

Eros International & Sanjay Leela Bhansali’s Ram-Leela starring Deepika Padukone and Ranveer Singh is scheduled to release November 15th 2013.


Honda Motorcycle & Scooter India clocks record breaking sales in festive season

· Sells 4.56 Lakh units in festive period and 80,000 units on Dhanteras day alone

· Showcases robust growth in both Motorcycle and Scooter sales

· Dream Neo(110cc) achieved 1 lakh units within four month after its launch

Mumbai, November 11, 2013: In continuation of its record sales performance in the previous months, Honda Motorcycle & Scooter India Pvt Ltd (HMSI), the 2nd largest 2Wheeler company in India, today announced the record breaking sales achieved during festive season. On Dhanteras alone the company sold 80,000 units which further boosted the sales during the festive period. Starting from Dhanteras to Diwali the company registered a growth of 70% which is the all time highest ever festive sales as compared to last year. Dream Neo (110 cc bike) has garnered overwhelming response by selling 1 lakh units within four months of its launch.

The performance comes with the growing customer trust and preference for Honda products across the country. Both scooter and motorcycle segment contributed to the robust growth and met the customer’s aspiration to own a Honda 2wheeler during this festival season. To fulfill demand, HMSI optimized its production levels and delighted its customers during this period.

Speaking on the occasion Mr. Y.S Guleria, VP, Marketing and Sales, said, “This is the most crucial period for auto companies in the entire calendar and we are really pleased to receive overwhelming sales results. We attribute this success to our strategy of network expansion in tier 2-4 towns together with the scooter capacity expansion and also response to mass segment Dream Series motorcycles. This further reinforces the growing customer trust in Honda as a two wheeler brand in India.”

For further media queries please contact:-

Sholom Kemkar: 9920227817 | skemkar@perfectrelations.com

Suvidha Awle: 9987598171 | sawle@perfectrelations.com


Sholom Kemkar

Senior Image Executive


Pop Sensation One Direction’s song – Story of My Life crosses 2.8 CR views on YouTube in just a week of its launch

November 2013: World’s most famous boyband One Direction yet again smashes records of garnering 2.8 crore views for their new song Story of My Life from the upcoming album Midnight Memories. The song was released on official VEVO channel on 3rd November and since then it has witnessed whooping increase in the views.

The boys – Harry, Niall, Liam, Louis and Zayn are seen at a spot with loads of photo developing equipment, as it leads them to get nostalgic looking at some photos of their family members in the song.

Before this song, the boys had showcased the lyrical video and within a week the song had garnered 1 CR plus views. Also 3 months ago, One Direction had unveiled – ‘The Best song ever’ which has managed to get 15 CR views till now.

Excited on this news One Direction commented “Oh! This is amazing; it makes us feel so proud. We know our fans love us and would request them to continue extending their love with the launch of Midnight Memories.”

The entire album Midnight Memories will be out on 25th November 2013.

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Slick, Stylish and Smart, the Oceans strike back!

~ Starting 14th November, watch the trilogy unfold every Thursday at 11pm~

Trivia Ø Oceans Eleven:- The script was sent to Julia Roberts with a $20 bill attached. Included was a note from George Clooney that said “I hear you’re getting 20 a picture now”. This of course is a joke referencing Julia Roberts becoming the highest paid actress at $20 million per picture. Ø Oceans Twelve:- Bruce Willis, who appears as himself in the film, was originally signed to play Danny Ocean in Ocean’s Eleven, but pulled out due to scheduling conflicts. Ø Oceans Thirteen:- The numbers that Mr. Weng picks to win at the roulette wheel are 11, 12 and 13 – the numbers of the three “Ocean” movies. This month, MOVIES NOW brings its fans the hunkiest, classiest and smoothest bad boys of all time! Starting 14th November, the Oceans Trilogy will make you question everything you see! Join Danny Ocean and his hand-picked team try to pull off the world’s biggest heists without weapons of any kind.

Catch the legendary team in action as they plan to steal the largest casinos by duping the world’s best pit bosses by using just their mind. That’s not all! Watch the action go wild as the Team swindles away coveted jewels from the most guarded museums around town.

Watch the charismatic George Clooney play the mastermind to win back his lady love Julia Roberts with the help of the best con artists in the city. Don’t miss the blue-eyed genius Brad Pitt, the chocolate boy Matt Damon, the dashing Don Cheadle and the witty Bernie Mac play their part in taking down the strong Andy Garcia and Al Pacino in the most memorable theft of all time. Adding to the glamour quotient, the series also features the collective brilliance of Bruce Willis, and the feisty Catherine Zeta Jones.

With a stellar cast, iconic performances and the vision of the Oscar winning filmmaking genius – Steven Soderbergh, the Oceans series grossed over $1 Billion worldwide. The more you read into the trick the less you will actually see as the series is designed to leave you spell bounded. So don’t miss the Oceans Trilogy every Thursday at 11pm.

So this November, be sure to team up with the smartest guys in the room only on MOVIES NOW, every Thursday at 11pm!


MOVIES NOW – Hollywood in HD, is India’s first High Definition English Movie channel, with Stunning Pictures in 1080i & Awesome 5.1 Surround Sound

About Times Television Network:

Times Television Network is part of India’s largest media conglomerate, The Times Group. It houses upscale brands including ET NOW – India’s No. 1 Business News channel; MOVIES NOW – India’s leading English Movies channel; ROMEDY NOW – a unique destination for Love and Laughter; TIMES NOW – India’s No. 1 English News channel; and zoOm – India’s No. 1 Bollywood channel. The network delivers segmented and differentiated content under one umbrella. It informs, entertains and engages over 100 million urban affluent viewers in India and is available in 45 countries across the globe.

For further Information, please contact:

Kripa Nayak/ Gitanjali Khatau

LINOPINION – The Lowe Lintas PR Division

M:9819826335 /9833011128



Gitanjali Khatau



Shekhar Suman: ‘Heartless’ was a huge emotional experience for me’

Shekhar Suman, who made his acting debut opposite none other than Rekha in ‘Utsav’ will soon be making his directorial debut with a romantic medical thriller ‘Heartless’, says that the film is quite close to his heart as it is dedicated to his elder son Aayush, who passed away at the young age of 11 due to a heart ailment.

Talking about the film, Suman said, “In some ways, ‘Heartless’ has a slice of my heart in it. The film was a huge emotional experience for me to direct and act with my son Adhyayan for the first time. He is a very sensitive and an intense actor.”

Explains Shekhar, “The film is based on a never seen before phenomenon of ‘anaesthesia awareness’, a frightening state where in patients who are administered anaesthesia are conscious from within; they can see, hear and even experience pain while their body remains still”

Apart from Shekhar Suman and Adhyayan Suman, ‘Heartless’ also stars Deepti Naval, Madan Jain and Om Puri in pivotal roles. The film is set to release on 7th February 2014.



Arnab Dey

Text100 Global Communications


Fullerton India scales up employee efficiency and productivity with Citrix’s Desktop Virtualization solution

India – November 11, 2013: Fullerton India Credit Company Limited, one of India’s leading Non-Banking Finance Companies (NBFC) with 368 branches, announced the implementation of Citrix desktop virtualization to enhance productivity and efficiency. The initial plans to virtualise 700 desktops during the first phase of the implementation has led to improved productivity and efficiency of Fullerton India employees, while improving the maintenance and manageability of IT infrastructure.

Being a large organization with over 5500 employees covering 400 towns and more than 23000 villages, Fullerton India was facing a steep challenge in managing a traditional desktop environment. Slower response time of applications and greater down time due to issues with older desktops was proving to be counterproductive in many cases. As the traditional desktops were nearing the end of their lifecycle, Fullerton India was looking at new technology innovations in end-point computing, which were cost effective but could resolve the pain-points of end-users and the IT team. The company transitioned to a virtual desktop environment by deploying Citrix’s desktop virtualization solution. Citrix had implemented server virtualization for Fullerton India in 2009, and the company decided to replicate its success for desktop virtualisation with XenDesktop®.

After a successful POC for three months, Fullerton India rolled out Citrix XenDesktop® deployment with Anunta Tech as the implementation partner. The first phase covering 700 desktops is well underway and the second phase is to be completed by March 2014, which will replace 1500 additional desktops.

“Citrix XenDesktop® has proven to be a game changer for the company by accelerating our efficiency and productivity levels. The results have been tremendous, resulting in improved IT management and maintenance, significant reduction in overall power consumption, optimum storage utilization and increased productivity. Once the implementation and roll out is completed, we will be looking at ways to leverage this implementation by introducing BYOD in our organization,” said Anoop Handa, CIO, Fullerton India.

Sanjay Deshmukh, Area Vice President, India Subcontinent, Citrix said, “Extending our relationship with Fullerton India for the second time in a row is a true vindication of our capabilities in delivering the full spectrum of mobile work style enabling technologies. Through this deployment, we are pleased to associate with Fullerton India to manage their transition into the post-PC era through an effective cloud based desktop strategy.”

Post the implementation of Citrix XenDesktop®, IT administrators can easily manage thousands of PCs as a single unit, from a central location, regardless of hardware or vendor type. Additionally, employees can now also securely access their desktops from any location and devices. This has directly improved productivity and efficiency of users, and the number of help desk tickets concerning end-points is expected to reduce by 30 percent. The solution has also led Fullerton India to achieve power savings of up to 70 percent.

About Fullerton India

Fullerton India Credit Company Limited is one of India’s leading Non-Banking Finance Companies (NBFC). It has 368 branches spread across 20 states in urban and rural centres, covering more than 400 towns. It offers several retail finance products for varying needs of customers ranging from rural households to SMEs, in the locations it serves. Fullerton India has a widespread reach in Rural India through its network of 147 rural business branches called Gramshakti, which service over 23,000 villages. Fullerton India is a wholly-owned subsidiary of Fullerton Financial Holdings, Singapore, which is a subsidiary of Temasek Holdings of Singapore.

About Citrix

Citrix (NASDAQ:CTXS) is the cloud computing company that enables mobile workstyles – empowering people to work and collaborate from anywhere, accessing apps and data on any of the latest devices, as easily as they would in their own office—simply and securely. Citrix cloud computing solutions help IT and service providers build both private and public clouds – leveraging virtualization and networking technologies to deliver high-performance, elastic and cost-effective services for mobile workstyles. With market leading solutions for mobility, desktop virtualization, cloud networking, cloud platforms, collaboration, and data sharing, Citrix helps organizations of all sizes achieve the kind of speed and agility necessary to succeed in an increasingly mobile and dynamic world. Citrix products are in use at more than 260,000 organizations and by over 100 million users globally. Annual revenue in 2012 was $2.59 billion. Learn more at www.citrix.com.

Citrix XenDesktop® software is a trademark of Citrix, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries.


Lohit Chandran

Account Executive • Text100 Mumbai, India • Global Communications

113 Mittal Chambers, 228 Nariman Point • Mumbai 400021 • www.text100.com

• D: +91 22 6137 9010 • M: +91 9820204414 • F: +91 22 6659 5524 • E: lohit.chandran@text100.com • Twitter: @LohitChandran

Winner Best Business-To-Business Campaign The SABRE India Awards 2013 •Certificate of Excellence for Superior Achievement in Brand-Building The SABRE India Award 2013 • Best Business-to-Business Campaign PR Asia Awards 2013 • Winner Best Use of Research and Insights National CommsCon Awards 2013 • Finalist Global Digital Agency of the Year Holmes Report 2012

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Godrej Eon and Tour De India

Godrej Eon has associated with the India leg of the iconic Tour De France, in order to heighten youth interest in cycling and popularize the sport on a pan-India level

‘Godrej Eon Tour de India (TDI) 2013’ is organized by ID Sports, Cycling Federation of India and International Cycling Union (UCI)*. With this tie-up, Godrej Eon aims to reach out to youth and spread the message of Going Green across the country. The ‘One Watt Project’ by Godrej Eon is an initiative to spread the message of energy conservation and encourage participation by the public. *Godrej Appliances’ endeavor is to save a Billion Watts through this year long program with the belief that if every Indian even saves 1 watt each, being a country of billion plus population, we will be able to save a Billion Watts. Riding on the growing popularity of Tour de India, Godrej Eon has associated itself with the 2nd edition this year to spread the message of the ‘One Watt Project”

Godrej Eon Tour de India 2013 is supported by State Government of Maharashtra, Ministry of Tourism, and the Government of Rajasthan and Uttar Pradesh. This season, Godrej Eon has associated itself with the event again as the Title sponsor. Godrej Eon has been a staunch supporter of the one watt initiative and are believers of using green energy and that is the connect to promoting cycling through Tour de India. Godrej Eon looks forward to being the torch bearers of this event and promotes the cause of saving energy. Through this partnership, they wish to spread the message of Green revolution which is a great societal concern and at the same time, motivate the youth of the country to adapt to cycling and stand by their promise of providing ‘Brighter Living’.

Godrej Eon – Connecting with Youth@India

Brighter living starts younger and that is the space where Godrej Appliances wanted to establish a strong connection with its Eon brand. To communicate to the “Young”, you have to think “Young”….and thus evolved the new proposition of “Designed by Curiosity.” With this positioning, the task was to evolve the Godrej Appliances brand from being at home with India’s middle class to being an aspirational young brand amongst consumers in the upper segment.

Godrej Appliances forayed in the social media space by going live with its Facebook page to engage and communicate with the youth. The Company has always endeavored to introduce products that are truly innovative and convenient to use with avant-garde aesthetics – a perfect synergy for the urban lifestyle of Indian consumers.

Godrej Eon and its Green Commitment

Godrej Appliances over the years has demonstrated its commitment in environment conservation by launching the highest energy efficient green products. Apart from that as a company, over the years, Godrej Appliances has undertaken several initiatives to conserve the environment.


Miss India Earth 2013- Shobhita Dhulipalia, supports the ‘Unilever Pureit ‘Protecting Lives Program’

November 11, 2013: Pureit, world’s largest selling water purifier brand from Hindustan Unilever Ltd has associated with Miss India Earth 2013, Shobhita Dhulipalia to spread awareness about the importance of safe drinking water under its ‘Unilever Pureit Protecting Lives Program’. Integrated Village Development Program (IVDP) is Pureit’s key NGO partner in Tamil Nadu’s Krishnagiri district, where Shobhita spent a few days with the villagers to promote the cause of “Safe Drinking Water”. During her stay at Krishnagiri, Shobhita spoke to the villagers about the need for safe drinking water and also helped install Pureit water purifiers in many households in Thopdikupam village in Krishnagiri district.

Commenting on the initiative, Shobhita said, “I feel proud to be associated with ‘Unilever Pureit Protecting Lives Program’, a unique initiative that provides Pureit water purifiers to the poor through micro-financing, making safe drinking water a reality to these villagers through small installments. Besides providing safe drinking water, the program also creates job opportunities for the locals. Winning the Miss Earth crown will give me a global platform to reach out to NGOs around the world and mobilize support for the cause of ‘Safe Drinking Water’. With this initiative, together we can eradicate water borne diseases and look forward to a safer and healthier Earth. Thanks to Pureit & IVDP, I was able to educate villagers about the significance of safe drinking water and convince them to invest in a water purifier.”

Commenting on the impact of the Unilever Pureit Protecting Lives Program, IVDP Founder and Magsaysay Awardee- Mr. Kulandei Francis said, “United Nations had announced that everyone should get access to safe drinking water and that is when we decided to partner with Unilever Pureit to protect the lives of our people. Pureit is an ideal solution for us as it does not require electricity or running water; is extremely affordable and safe. Under this program, today over 95,000 households of IVDP members have access to safe drinking water through Pureit.”

“Every year, 2 million children around the world die of water borne diseases with 400,000 of these death

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