2013-08-20



Sandip Soparrkar a renowned choreographer turns actor with film “MUMBAI CAN DANCE SAALA”.

Sandip Soparrkar, a renowned dance choreographer, who also was a star Judge in ‘Dance India Dance’, now enters in acting field with film “MUMBAI CAN DANCE SAALA”

Film “MUMBAI CAN DANCE SAALA” is being made under the banner of Ashima Films, and is produced by Ranjeet Sharma, with story and direction by Sachindra Sharma, music by Bappi Lahiri, songs by Shabbir and Dr.Deepak Sneh, songs are rendered by Mamta Sharma & Sunidhi Chauhan, and has a new starlet Ashima Sharma in main lead. Film will go on floor from 3rd September 2013.

Sandip who has done his MBA from Symbiosis, is a Hotel Management Graduate apart from being a model. Sandip was the finalist for the ‘Graviera Mr. India contest’ in 1997-98. Later in the same year at Chennai he won the title of India’s first ‘Mr. Young Turk.’ In 1999 he was chosen to model in seven European countries as the ‘Indian Launch Model’ for Phoenix A4 shoes. In October 2000 Sandip became the First Indian to represent India at the ‘International Male Model Contest’ held on the Caribbean Islands of Aruba where he was chosen as one of the ‘Top 21 most photogenic faces of the year.’ Sandip is also Brand Ambassador for different association like ‘Peta’, ‘IDIVA’, ‘The Miracle Foundation’ & ‘Catalyst for social action’. Sandip also runs various centers for dance as “The Sandip Soparrkar’s Ballroom Studio” and is known as Dance Guru, he says ‘Dancing is life’.

Thanks & Regards

Wasim Siddique

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Utsav Dholkia choreographs and directs Good earth fashion show

For the first time in Mumbai, Kala Raksha Vidhyalaya (KRV), the first institution of design education for artisans, founded by Judy Frater, showcased the impact of education and the creative capacity of traditional artisans. The artisan design graduates of KRV created their own unique, ready-to-wear pieces for a new collection, inspired by the garment silhouettes of renowned fashion designer Anuj Modi.

Enchanted by the bold and amazing setting of the annual KRV convocation fashion show, with the power of traditional artisans themselves accompanying the ramp walk as the designers, Anita Lal of Good Earth, Anjana Somany of Mango Tree, and Fashion Designer Anuj Modi, came together to help organize this unique fashion show.

This is the first co-creation of new Kutch traditions where men and women designer artisan graduates with a yearlong design course under their belts, have worked together to create incredibly rich and nuanced handmade ensembles. For the first time, men weavers, printers, batik and bandhani artists, and women embroiderers engaged in a conscious design dialogue, drawing inspiration from each other – really a full circle on the original traditions!

Co-Creation Squared offered an original style that combined traditional and contemporary approaches to embroidery and design.

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Jee le Zara’ trends No. 1 on TwitterSony

Entertainment Television has captured the digital space with the premiere of Kehta hain dil…Jee le zara on August 15, 2013. The show starring Sangeeta Ghosh as the female lead, created a lot of buzz among the twitterati becoming the No. 1 trending topic nationwide.#Jee le zara was the No. 1 trending topic in India with over 7700 tweets and nearly 5.37 million people joining the conversation. The success of the show can be made out from this point that it was amongst the No. 1 trending topic twice on August 15. The #Jee le zara moment contest also helped propel its viewership. This is not all! The social space also buzzed with tweets from bollywood celebrities. Abhishek Bachchan, Priyanka Chopra, Riteish Deshmukh, Mini Mathur, Nikhil Advani were amongst the many who congratulated and wished the show all the best. The digital medium is the new platform for show premieres,and SET has successfully used this medium with the launch of this show. So look out for more in this space.

Watch ‘Kehta hain dil…Jee le Zara’, Monday – Thursday, 9:30pm only on Sony Entertainment Television

Abhishek Yadav

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‘The Light: Swami Vivekananda’ Declared Tax-Free in Gujarat & West Bengal

After watching ‘The Light: Swami Vivekananda’ at the special screening in Gandhinagar, Chief Minister Narendra Modi has declared the film tax-free in Gujarat. He was present at the screening along with his cabinet ministers.

Shri Modi was all praises about the film and made an appeal to the youth of the nation to watch the inspiring biopic. During the screening there were many instances when the audiences, moved by the inspiring words of Swamiji, broke in to arousing rounds of applause. Narendra Modi also congratulated the team of ‘The Light: Swami Vivekananda’ for their efforts and putting together a great film.

The film has been declared Tax-free in the state of West Bengal too, which is the birthplace (Kolkota) of Swami Vivekananda.

The Light: Swami Vivekananda’ is a film that captures Vivekananda’s life and his rise to spiritual enlightenment. The movie covers different phases of his life encompassing his transition from the young Narendra Nath Datta to the world renowned Swami Vivekananda, who was a key figure in the introduction of the Indian philosophies to the Western world. Under the banner of Tricolour Productions, the film is slated to release on the 23rd of August.

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Lakmé Fashion Week partners with outdoor giant Global Advertisers for Winter/Festive 2013

Mumbai: 19 Aug, 2013: Lakmé Fashion Week (LFW 23-27 August), India’s leading fashion trade event, assigned its outdoor promotion duty to India’s premier agency Global Advertisers. To celebrate the grand fashion event, Bollywood’s favorite designer Manish Malhotra will inaugurate the season on 22nd August 2013 at Grand Hyatt, Mumbai and fashion legend Sabyasachi Mukherjee, will present his collection as the Grand Finale show on 27 August, 2013.

Sanjeev Gupta, MD, Global Advertisers says “we are glad to be associated with LFW as their official outdoor partner. The outdoor campaign is taking the event to next level of diversity, creativity and energy. Our strategic hoardings have been deployed for this campaign, covering Mumbai’s high profile areas with their high visibility.”

LFW will showcase the talent of 100 new designers as well as the established ones including Ritu Kumar, Rana Gill, Anita Dongre, Archana Kochhar, Rocky S, Krishna Mehta, Swapnil Shinde and many more. Fashion industry’s biggest brands, bollywood celebrities as show stoppers, season’s best style and outfits have always been the ingredients of LFW, thus, making it most awaiting fashion event of the industry.

With Best Regards,

Divya Khare

Senior Manager- Branding & Communication

AN ISO 9001:2008 CERTIFIED Company

Global Advertisers acquires the rights of Bus Shelters

Mobile : 9820146183

Phone : +91 22 28939400

Email : divya@globaladvertisers.in

http://globaladvertisers.in/

17 Years || 1700 Campaigns || 1200 Product Launches ||

350 In-Film Brandings || 1500 Event Sponsorships ||

Barter Deals || Rotational Plans || Online and PR Support ||

Constant Innovation || 24X7 Service Support.

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AGHU & GAYATRI DANCE TO THE

COOLEST SHUDDH DESI SONG

Monday, 19 August 2013: SHUDDH DESI ROMANCE title track is out. Catch Raghu (Sushant Singh Rajput) and Gayatri (Parineeti Chopra) dancing and having great fun in this coolest new song shot in Jodhpur.

Click hear to watch: http://www.youtube.com/watch?v=varo0G9I-gk

Music Director: Sachin – Jigar

Lyrics: Jaideep Sahni

Singers: Benny Dayal & Shalmali Kholgade

Choreographer: Ganesh Acharya

Shuddh Desi Romance is the journey of three restless young people who junk the society’s syllabus for finding love and decide to follow their heart. When their lives crisscross, their beliefs get challenged, and their loves, tested.

From the director of Band Baaja Baaraat and the writer of Chak De! India, comes a very real love story about the hair raising minefield between love, attraction and commitment.

Starring in this classy, candid look at the affairs of the heart in today’s desi heartland are also the endearing Rishi Kapoor along with debutant Vaani Kapoor.

SHUDDH DESI ROMANCE is directed by Maneesh Sharma, written by Jaideep Sahni and produced by Aditya Chopra.

SHUDDH DESI ROMANCE — a romantic comedy that finally tells it like it is, releases worldwide on 6th September 2013.

/yrf /ShuddhDesiRomance /ShuddhDesiRomnc /yrf

Website: www.yashrajfilms.com

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Krrish 3 trailer gets 12 Million views

The Krissh 3 trailer is breaking records of two hollywood superhero movies which released last year.

Thor and Avengers 2 had about 4 million and 6 million views.

Krissh 3 is breaking the records by getting 12 million views in just 10 days.

Hrithik Roshan could not be happier. “It is a glimpse of how much lies beyond the barriers of the conventional. It’s an effort to raise the bar. And people are curious as it is the first complete Indian high budget VFX-heavy superhero movie. I guess these could justify the incredible response to the first promo. The number now is around 12.8 million,” he says.

Director Rakesh Roshan adds that it is a ‘super feat’. He says, “I am humbled at this overwhelming response. It is only because of the ‘super’ brand called Krrish. I’m showing them Krrish again after seven years. I thought people would have forgotten but they want to see it again! I knew people would like the trailer but not to this extent. This one was the toughest to make as with Krrish 3 I went to a completely new genre so I was learning new things.”

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Vedicure Group of Companies Dr. Anil Patil to Produce Marathi Feature Films and Theatre

Mumbai, 13 August 2013: Vedicure Group of Companies Chairman Dr. Anil Patil today unveiled his plans of producing Marathi Feature Films and Theatre under his to be launched banner ‘Samudrika Motion Pictures Pvt Ltd’. Dr. Patil made this significant announcement at a special star

studded evening organized to mark his 47th birthday.

In addition to his wife Dr. Amrapali Patil and daughter Niharika Patil, Mahesh Kothare, Adinath Kothare, Sachin Darekar, Rahul Jadhav, Pandit Raghunandan Panshikar, Bhupal Panshikar, Anant Jog, Chinmay Mandlekar, Devendra Pem where among the celebrities spotted at the gathering.

A healer by profession and a cinema lover at heart, he always wanted to create great cinema. He feels the time is right to branch out, speaking on his new venture and transition into the film world, Dr. Patil said, “I am a doctor by profession but I, like millions before me, have grown up on a healthy dose of Indian cinema and even now enjoy it. So the choice to foray into the film industry was not tough at all. Marathi cinema has given many great artists and films, over the years but has only come in the lime light in the last few years with multitude of Oscar nominations. I chose Marathi as a medium for my cinema because of my love and faith in it and the potential that I know it has”

Samudrika Motions Pictures will be rolling out two films Jayastute and Samindara almost simultaneously. The movies will hit the floors post monsoon in October 2013. The principal shoot for the films is schedules to happen in Mumbai and Konkan. Other than Marathi feature films Samudrika will also be active in Marathi theatre starting with a production in collaboration with Devendra Pem.

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Entertainment Television has captured the digital space with the premiere of Kehta hain dil…Jee le zara on August 15, 2013. The show starring Sangeeta Ghosh as the female lead, created a lot of buzz among the twitterati becoming the No. 1 trending topic nationwide.#Jee le zara was the No. 1 trending topic in India with over 7700 tweets and nearly 5.37 million people joining the conversation. The success of the show can be made out from this point that it was amongst the No. 1 trending topic twice on August 15. The #Jee le zara moment contest also helped propel its viewership. This is not all! The social space also buzzed with tweets from bollywood celebrities. Abhishek Bachchan, Priyanka Chopra, Riteish Deshmukh, Mini Mathur, Nikhil Advani were amongst the many who congratulated and wished the show all the best. The digital medium is the new platform for show premieres,and SET has successfully used this medium with the launch of this show. So look out for more in this space.

Watch ‘Kehta hain dil…Jee le Zara’, Monday – Thursday, 9:30pm only on Sony Entertainment Television

Mili Savla

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Bharat Ka Veer Putra – Maharana Pratap

23rd August 10pm

In tonight’s episode, While on another activity in gurukul, Basar attempts once again to kill Pratap but this time his plan backfires & Pratap ends up saving Basar life. Chundawat finds the dart that hit Pratap with blood stain on it & is alarmed, goes straight to Pratap & questions him. Pratap blurts out that there were leeches on his horse which made him go berserk. Basar pushes the blame on Ahmed stating he breeds leeches. Before people could reach Ahmed, Basar kills him. Dheerbai does an animal sacrifice to show off her care for Pratap. Jaivantabai starts taking care of Dheerbai as her little sister, Dheerbai doesn’t like her suddenly changed behaviour. Shams Khan happen to come to Mewar in disguise. Guru is still not convinced of Ahmed being the culprit, thus he plans a task for students in night to catch hold of the real culprit red handed. Basar falls into Guru trap & comes to kill Pratap at night but in the end Guru saves Pratap by killing Basar Khan.

Tune in to Sony Entertainment Television on 23rd August 10pm

Abhishek Yadav

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Dulux gives consumers a closer look at their home exteriors through its latest TVC

Drives home the idea of ‘Door se sundar, kareeb se solid’ through the product benefits of Weathershield Max

Link to commercial: http://we.tl/ywQQvtwdwn

New Delhi, August 19, 2013: Ever wondered if paint for homes could ever resolve the conflict of “what appears good from far versus what is good when seen up close”? AkzoNobel, the largest global paints and coatings company and the maker of Dulux paints in India, is all set to change consumer perception about the beauty of their home inside out. Dulux paints, the flagship brand of the company has recently launched a new integrated campaign for its exterior product, Dulux Weathershield Max. The campaign kick starts with the unveiling of a new television commercial that plays on the concept of ‘Door se sundar, kareeb se solid’. The new TVC drives home the benefits of using a paint product that not only ensures an aesthetic looking house, but also ensures durability and protection of exterior walls against harsh weather conditions.

The creative treatment depicting this theme has been brought out metaphorically in two new television commercials that will be aired in four different languages – Hindi, Malayalam, Tamil, and Bengali. Both the TVCs follow a classic twist in the tale by drawing parallels between two separate situations that compel consumers to take a closer look at their homes. The TVCs will go on air from 20th August.

Mr. Rajiv Rajgopal, Director – Sales & Marketing, Decorative Paints, Akzo Nobel India said, “Dulux is a name synonymous with colours as well as innovative products that ensure longevity and durability of the walls of your home. Dulux Weathershield Max is our flagship product in the performance and protection space and the latest campaign ‘Door se sundar, kareeb se solid’ hits hard on the need for a product that not just renews the exterior walls, but also offers performance superiority of protection against harsh weather conditions. Weathershield Max is a technologically superior product enhanced with the innovative crack-proof technology that provides long-lasting protection and complements the appearance of homes.”

He added, “The campaign weaves in the core philosophies and innovation that is unique to our brand. Through the campaign, we have tried to resolve the most common conflict of ‘what appears good from far versus what is good when seen up close’ when it comes to the beauty and protection of walls of your home. The concept of the TVC perfectly embodies the need for a technologically superior product that gives consumers the confidence to get up, close and personal to their house.”

Commenting on the campaign, the Chairman of Dentsu India Group, Rohit Ohri said, “As communication partners, the challenge before us was to disrupt current consumer behaviour in the exterior paints category with an insightful and hard-hitting campaign. Our brand idea of ‘how close are you to your home?’ challenges consumers to re-evaluate their current choices and ‘take a closer look’ when it comes to painting the exterior of their homes.”

Dulux Weathershield Max is a technologically advanced Elastomeric exterior emulsion paints powered by Crack-proof technology that covers hairline cracks and prevents water seepage, thereby providing dampness-free homes. The product is formulated to not only give long-lasting protection, but also provide a rich sheen to the exterior walls. The paint comes complete with special formulations that help fight algae and fungus, keeping the exteriors of your home in good shape for years.

TVC details:

· Creative Agency: Dentsu Marcom – Taproot India

· Executive Creative Director: Agnello Dias

· Copywriters: Pallavi Chakravarti

· Executive Business Director: Harjot Singh Narang

· VP & Client Services Director: Abhinav Kaushik

· TVC Director: Rajesh Krishnan

· Producer: Ameya Dahibavkar

· Music Director: Amar Mangrulkar

· TVC duration: 35sec

· Language: Hindi, Malayalam, Tamil, Bengali

Description of the TVCs

TVC ‘Nani’: The first film opens on a bright sunny day with a “sweet old nani” sitting on a low swing that is moving softly to the sound of the tinkling wind chimes. Sitting on one end of a balcony, she appears to be meditating and her lips can be seen as moving in a silent prayer as she counts some colourful beads. At the other end of the balcony, we see a young couple in their thirties moving towards the house carrying a large invitation card. As the couple approaches, they are seen as looking fondly at the old lady and marveling at the sense of serenity and calmness on her face. However, as the couple draws closer to the old lady, they can clearly hear her fervent mutterings against the melodious sound of the wind chimes and flute. Both the guests are taken aback at the stark contrast and the old lady’s deceiving avatar. The commercial end with a voice over of the couple saying, Door Se Sunder, Kareeb Se solid.

TVC ‘Baby’: The second ad film opens on a chubby adorable baby girl sitting on a pram in a large open balcony of a palatial house. The baby’s mother is standing right next to her. A couple can be seen as walking in with a large gift in their hands and as soon as they see the baby, they take an instant liking towards her. However, as soon as the lady in the couple picks up the baby to cuddle her, the ‘cute’ little girl bites the lady on the nose, pokes a finger in her eye and starts bawling at the top of her voice. The lady gets horrified and the commercial end with a voice over of the couple saying, Door Se Sunder, Kareeb Se solid.

About Akzo Nobel India

Present in India for over 100 years and a significant player in the Paints industry. Over the years, it witnessed sustained expansion, growth and transformation. In 2008, Akzo Nobel N.V. became owner of the entire equity share capital of Imperial Chemical Industries Ltd., by virtue of which the Company became a member of the AkzoNobel Group. Akzo Nobel India manufactures and markets paints, coatings and specialty chemicals. In 2012, three AkzoNobel Group companies in India, namely, Akzo Nobel Car Refinishes India Private Limited, Akzo Nobel Chemicals (India) Limited, Akzo Nobel Coatings India Private Limited got merged with Akzo Nobel India Limited, thereby expanding the Company’s presence in a wide range of coatings covering Decorative, Powder, Marine & Protective, Automotive & Aerospace, Coil & Specialty Plastics.

Dulux is its most popular brand of its Decorative coatings business while the Performance Coatings business provides solutions to many industries and sectors including automotive, consumer electronics, power, aviation, shipping & leisure craft, construction, oil & gas, water & waste water, food & beverages, etc. Its chemicals business in India sells more than 30 products grouped under organic peroxides, metal alkyls and Polymer additives to pharmaceutical companies, polymer producers, composite & rubber industry. Every year we try and introduce new products in India to further strengthen our position as an innovative specialty chemicals company.

With employee strength of close to 1,800, Akzo Nobel India has manufacturing sites, offices and distribution network spread across the country. All its five manufacturing facilities have an ISO 14001 certification for environmental management system. Its commitment to Health, Safety, Environment & Security (HSE&S) has been amongst the best in class globally, with due care being taken to protect the people and the environment.

Media Contacts:

Country Communications, Akzo Nobel India: Humsa Dhir, humsa.dhir@akzonobel.com;

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Anu Malik returns on Indian Idol Junior

The upcoming gala episode of Indian Idol Junior will witness the return of Anu Malik who has been the face of the show. The music composer who was in the judges panel for six seasons will make an appearance on the show as a special guest judge.

Anu Malik will make a grand entry by singing ‘Janam samjha karo’. The Top 5 contestants will also join him and set the stage on fire. He will be seen at his witty best pairing with Mandira and pulling Karan’s legs. Anu Malik’s spontaneous shayari will lift the entertainment quotient of the evening. He will also pair up with Shreya Ghoshal and together both of them will croon ‘Gori gori’. The evening will see Anu Malik ending the show on a high as he sings ‘Tumse milke dil ka’ leaving the audience asking for more.

Catch the return of Anu Malik on Indian Idol Junior this Saturday, August 24, 8:30pm only on Sony Entertainment Television

Ayan Dutta

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Press Release

Reebok and Nargis Fakhri will inspire women to raise the bar for their fitness goals

· Reebok India strengthens its women’s fitness proposition

· The brand appoints Nargis Fakhri as Women’s Fitness Ambassador in India

New Delhi, August 19, 2013: Global premium fitness brand Reebok today announced that it has signed up Bollywood actor and fitness icon Nargis Fakhri as its women’s fitness ambassador to reinforce its commitment to women fitness enthusiasts in India. Nargis Fakhri will represent the brand for their ‘Studio’ category, a unique and innovative line of products focussed on dance, aerobics and yoga designed especially for the women consumers.

Given her strong connect with fitness; Nargis is a personification of Reebok’s brand identity and values. Through initiatives like ‘Feel Good Fridays’ where she offers fitness advice to her fans on Twitter and now her association with Reebok, Nargis wishes to inspire women around the world to make fitness a priority.

Talking about the association, Erick Haskell, Managing Director, Adidas Group India said, “Reebok is committed to making fitness aspirational and fun and Nargis Fakhri is the perfect embodiment of this. We are excited to partner with her and together take our brand proposition to the next level. Through our recent association with John Abraham as the brand’s new men’s fitness ambassador and now with Nargis Fakhri coming on board as the women’s ambassador, we aim to engage the customer at every touch point and encourage them to adopt the philosophy of Fit for Life.”

The brand is all set to launch an exciting campaign with Nargis Fakhri for their ‘Studio’ category which will be packaged and designed to inspire Indian consumers to take up fitness as a lifestyle. This association with Nargis is yet another feather in Reebok’s cap as it aims to redefine how consumers perceive fitness in the country. In addition, based on the principle of ‘women talk to women best’, Nargis’s association will be leveraged by Reebok on a large scale on social media platforms to encourage more and more women in India to adopt a fit lifestyle.

Sharing her thoughts, Nargis Fakhri said “Being fit is not just about working out and looking good, it’s about having a positive attitude, making the right fitness choices and participating in activities one enjoys. Reebok has a strong heritage in fitness and I am thrilled to partner with them in their endeavour to make fitness a part of every women’s lifestyle. I am looking forward to this association and hope to build a positive momentum for the brand and for women’s fitness in India.”

Reebok’s other high profile brand ambassadors include ace cricketers Captain MS Dhoni, Gautam Gambhir, Unmukt Chand, hockey majors Sandeep Singh and Sardar Singh, fitness trainers Piyush Pandey and Dheepesh Bhatt and Bollywood actor John Abraham.

About Reebok India

Reebok India has a pan–India presence with 500 exclusive franchise stores. Reebok has a 1000 member strong instructor alliance in India. Reebok’s innovative footwear technologies like Easytone, Zigtech and RealFlex have set a new benchmark in the industry. In recent times, Reebok has partnered with CrossFit – the revolutionary strength and conditioning program, to change the way people around the world perceive, define and experience fitness. Reebok has an 8 yearlong partnership with ICC and is the official outfitter for 3 IPL teams- Royal Challengers Bangalore, Chennai Super Kings and Kolkata Knight Riders. Reebok also supports athletes in tennis and is the official outfitter for Force India Formula one team. Reebok has an impressive list of brand ambassadors including the likes of Captain MS Dhoni, Gautam Gambhir, Unmukt Chand and hockey majors Sandeep Singh and Sardar Singh amongst others.

For Further information please contact:

Naina Aggarwal | +91 9582363695 | naina.aggarwal@edelman.com

Naina Aggarwal

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‘Once Upon A Time in Mumbai Dobaara’ holds steady at the box office

‘Once Upon a Time in Mumbai Dobaara’ opened to a healthy weekend at the domestic box office.

While the Thursday shows net Rs. 14.2 crores, over the weekend Friday reported 12.5 crores , Saturday – 12.4 crores and Sunday – 12.7 crores.

The weekend has net 51.8 crores.

Having opened in approximately 2,500 screens country-wide, with sustained word-of-mouth, the Milan Luthria-directed film with Akshay Kumar,Imran Khan and Sonakshi Sinha has emerged particularly strong in the single screens.

With the added bonus of the Raksha Bandhan holiday and a fairly clear run in the coming week, the collections are expected to get a further boost

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Rohhit Verma’s Fashionable festive collection showcasing for the season by Mouni Roy and Sara khan

The festive season is around the corner,the festive spirit and fervour encapsulates the mood ,seeing the collection gives a compulsive bout for one to pick up the best outfit for the occasion ,especially when the work is intricate ,chic and a perfect blend of Indian and western ,for the women who are Indian at heart …

Rohhit says “Mouni Roy and Sara khan are the perfect Indian faces who have made their mark and bring about my collection beautifully well,the way they carry outfits its gorgeously amazing”

The collection was colourful and perfect for the season ,unique and trendy.

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