SAB TV in association with Bollywood Tourism launches
‘SAB Ki Sawaari’
~ A unique initiative that allows viewers an exclusive peek into iconic SAB TV shows ~
Mumbai,Tuesday, July 30th 2013: It’s everyone’s dream to watch their favorite stars perform LIVE…get to watch them prepare for a shot or a chance to shake a leg with them… To make your dreams come true, SAB TV has partnered with Bollywood Tourism to launch ‘SAB Ki Sawaari’, a unique initiative that brings fans closer to their favorite stars.
For the first time viewers who have loved Chandramukhi for her dabang policegiri, Gadha for his Ishtyle, Balveer for his superhero stunts will get a chance to see the stars live in action & a once in a lifetime opportunity to watch shoots, rehearsals, to pose with their favourite stars! SAB Ki Sawaari takes the viewers from Goregaon to various SAB TV sets on weekends.
Announcing this initiative, Mr. Anooj Kapoor, EVP & Business Head, SAB TV stated, “We at SAB TV constantly endeavor to create interesting and entertaining content for the viewers and through this initiative we will take this experience off screen too. This is a unique way to provide an opportunity to consumers to engage with the brand and its popular characters. We are glad to partner with Bollywood Tourism & I’m sure this experience will create lasting memories in the minds of our consumers“
Talking about the launch, Mr. Manoj Gursahani, MD, Bollywood Tourism said, “We at Bollywood Tourism are delighted to be associated with SAB TV for the launch of the unique offering SAB Ki Sawaari. We are confident this will provide a unique and unforgettable experience to all our guests”
This unique experience is sure to carve splendid memories and once again bring smiles and cheer to families across India.Priced at Rs. 2,250/- per person, the tickets are available just a click away at https://www.bollywoodtourism.com/sab-ki-sawari. Beginning at Oberoi Mall, Goregaon, (E) SAB Ki Sawaari goes on to tour the sets of SAB TV’s iconic shows!
Starting from 29th July hop onto ‘SAB Ki Sawaari’
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About SAB TV: SAB TV is a part of the network of Television channels owned by Multi Screen Media. SAB TV is India’s only family comedy entertainment channel with a core brand promise of ‘Asli Mazaa SAB ke Saath Aata Hai’. SAB with its impressive lineup of innovative programs and light-hearted content ranging from daily family comedy to path breaking concepts like silent comedy shows is dedicated to promoting an enjoyable “family-viewing” experience.
Its programming mix includes Taarak Mehta Ka Ooltah Chasmah, Baalveer, Chidiya Ghar, Wah Wah Kya Baat Hai, Jeannie aur Juju, FIR, Chintu Ban Gaya Gentleman, Gutur Gu-Season 2, and features classic films over the weekends. For its differentiated programming and healthy entertainment SAB TV has also won the Brand Leadership award in Media & Entertainment space.
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Daily dose of laughter continues with Comedy Circus Ke Mahabali
~ Rakhi Sawant, Claudia Ciesla, Shakeel, Jamie J join the comic gang ~
Mumbai, 30th July, 2013 – The longest running comedy series continues and this time with a fresh new season and concept. Audiences will be delighted to watch their favorite stand-up comedians on Comedy Circus with Mahabalis Krushna, Sudesh, Bharti leading the comic wagon with their new found yodhas. Comedy Circus Ke Mahabali starting Friday, August 2 at 9.00 pm on Sony Entertainment Television, a show synonymous with hilarious acts, gags and spoofs will be a much deserved de-stressor for viewers.
Comedy Circus Ke Mahabali – the all new season of the popular series will witness all contestants alienated into groups of comedy yodhas. The Mahabalis of comedy will be joined by new contestants donning their clowning hats – Siddharth Sagar , Rakhi Sawant, Rajiv Thakur, Khusboo Grewal, Claudia Ciesla, Mantra, Mubeen, Jamie J Balraj, Nikhil and Rajiv Goldie. The battalion will judged by everybody’s favourite queen of comedy Archana Puran Singh along with Arbaaz Khan. Comedy Circus Ke Mahabali will bring together comedy maestros who will set the nation roaring with their power- packed performances.
So get set for a fresh dose of comedy, music and fun once again with new gags, wits, quips coupled with ‘laugh-till-you-drop’ moments on your television screens.
Stay tuned to Comedy Circus Ke Mahabali starting August 2nd every Fridays at 9.00 pm only on Sony Entertainment Television.
About Sony Entertainment Television:
Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels is a part of Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is India’s leading television network. Since its launch in October 1995, SET has created a unique space for itself in the Indian Television industry. Pioneering new waves in television programming, with blockbuster movie premieres, big format non – fiction shows and an impressive array of fiction shows like Indian Idol, Kaun Banega Crorepati, Entertainment Ke Liye Kuch Bhi Karega, Bade Acche Lagte Hain, Kuch To Log Kahenge,
Parvarrish, Maharana Pratap, CID and Crime Patrol.
SET is known for its innovative concepts and exciting formats and is the most preferred family entertainment channel which has been providing strong platforms for more than 700 brands to reach over 50 million households in India. In addition, Sony Entertainment Television is also available in the US, UK, Africa, Europe, Canada, Australia, New Zealand, Singapore, Pakistan, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands and Seychelles. In total, SET influences over 300 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.
Sony Entertainment Television is a part of the network of channels distributed by The One Alliance – a joint venture between Multi Screen Media Pvt. Ltd. and Discovery Communications India. Other channels in the One Alliance network include SAB, MAX, PIX, MIX, SIX, AXN, Animax, Discovery Channel, Animal Planet, TLC, Discovery Science, Discovery Turbo, DISCOVERY CHANNEL
TAMIL, Discovery kids, AATH, Aaj tak, Headlines Today, Tez, Neo Sports, Neo Prime, TIMES NOW, MOVIES NOW, ET NOW, Zoom,
SET HD, SIX HD AND DISCOVERY HD WORLD
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Piaggio’s Vespa instills aspiration with its new ‘Life by Vespa’campaign
Vespa VX campaign gears up to ride the discerning maximizer through the magical life by Vespa
Description: C:\Users\belliappas\Desktop\Vespa 2print.jpg30th July 2013, Mumbai: Creator of the premium scooter segment, Vespa has successfully established itself as a brand that is sought after by the aspirational and premium brand seekers, leveraging its connect with the discerning customers. The iconic brand is all set to place on center stage its ethos with ‘Life by Vespa, the latest campaign launching the all new Vespa VX
Description: C:\Users\belliappas\Desktop\Vespa print.jpg‘Life by Vespa’ This new communication is an expression of lifestyle associated with Vespa and draws the attention of discerning young customer. They aim to pick up brands which match their individual style and this individuality is worn on the sleeve. The effective message translated through this campaign highlights a stylish and aspirational life associated with Vespa.
Speaking about the campaign, Mr. M.V Krishna, Marketing Head, 2W, Piaggio Vehicles India Pvt. Ltd. says “It is our endeavor to showcase a whole lifestyle associated with Vespa and not regard it as a mere means of transportation. Vespa addresses individuals who are naturally different and who’d like to make a unique statement. Our target consumers make individual choices that reflect their self-image. Through our new print campaign ‘Life by Vespa’, we give our consumers a peak into the Vespa way of life, enthralling them with the Italian design and style that has remained relevant through many changing lifestyles. Our recent launch of the Vespa VX has helped us delve deeper into this segment and it has been the focal point of this campaign.”
Commenting on the thought behind the campaign, Anuraag Khandelwal and Satish Desa, Executive creative directors, Soho Square said, “How many times have we let our hearts take over our rationale? The Vespa life is about the people who can let themselves do just that. They are the set who have higher standards of aesthetic, aspiration and achievement. They respect heritage. The finer things in life matter deeply. They live the beautiful life not just because they have the means, but because they have the hunger to. This campaign salutes those beautiful people, and reassures them that the Vespa is, indeed, a most appropriate way to embrace the world and all it has to offer.”
Over the years, Vespa has grown from being just a scooter to a lifestyle brand. After winning the hearts of over 17 million riders globally, and launching over 150 models, Vespa’s arrival in India scores a bounty for Piaggio yet again. The Vespa retained its positioning as a timeless and ageless lifestyle classic that leverages its rich heritage and unique values to appeal to the finer emotions of the consumer. Piaggio now takes the Vespa experience one step ahead to deeply resonate with the fashion forward Indians who have a thirst for a luxurious lifestyle.
Campaign details:
Agency: Soho Square
Team: Samrat Bedi (Head of office), Mohit Ahuja (VP, Account Mgmt.), Shashank Lanjekar (Sr. VP, Acct. Planning), Albert Barton (Senior Creative Director), Manu Gupta (Creative Director)
About Piaggio Vehicles Private Limited (PVPL)
PVPL is a 100% subsidiary of Piaggio& C S.p.A of Italy, which is one of the global leaders in two-wheelers. Piaggio invented the Vespa in 1946 and later pioneered the apé, the three-wheeler in 1947. PVPL commenced its India operations in 1999 with the launch of apé, which became India’s favorite three-wheeler brand in a short span of time. apé vehicles are engineered for higher fuel efficiency, rugged performance and outstanding load carrying capability. Living up to Piaggio’s core philosophy, all PVPL vehicles conform to the most stringent quality and environmental standards and offer extraordinary value for money.
For further information, please contact:
Genesis BursonMarsteller
Siya Belliappa
+ 91 981 999 5578
siya.belliappa@bm.com
Padma Rao
+91 9833180409
Padma.rao@bm.com
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About
Globex Premium Holidays Limited is initiated by a team of professionals with a vast experience
in the Tourism n Hospitality industry. GPHL provides expertise services in Tourism & Hospitality
Industry. We bring a fresh and innovative approach to the tourism n hospitality operations. Our
goal is to meet & exceed the expectations of the promoters by offering quality service thus
optimizing system functionality and improving operation efficiency and to create customer
value by optimizing their returns and giving maximum guest satisfaction.
Formed in Oct 2011, GPHL Operational Headquarters is located in the main business district of
Mumbai that is Fort & its branches in Delhi – Goa – Kolkata – Kochi. Our associate professionals
echo the quality and consistency of our group philosophy in their client handling across the
subcontinent. We caters to the travel needs of varied leisure and business segments – Individual
Travel (FIT), Group Travel (GIT), MICE, Luxury Rail Travel, Adventure, Charter Operations,
Passenger Cruise handling , Academic and Wellness holidays. Our strategic business alliances
extend into the tourism friendly countries of Nepal and Bhutan.
At GPHL our biggest strength is our team. Team of professionals work in the field for the past
decade have help us to have a medium set up, hence our cost lands at a very competitive level,
compares to others, of course our quality, services and personalized attention at all time will
never compromise. To prove ourselves worth, this is a fact that within a short period we have
gained trust of end number of Operators and their valued guest globally as well as from our
Indian NRIs around the globe.
Our group under the tree of LUSH Hospitality Ltd. [www.lushhospitality.com] – In Hotels, Bars,
Spas and Films has spread to the globe at USA, Thailand & Singapore. Our business hotels –
Mango Suites is the B 2 Zzz hotels [www.mangosuites.com] with 6 Hotels already in operation
in the country and will soon be adding up more. Each of the business units prides
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Adlabs Celebrates the “Imagica Joy” with School Students
Imagica brings stories to life for school students
Mumbai, July 29th ‘2013: Over 1000 schools from across India will now have the opportunity to be a part of the first ever Adlabs Imagica Educators Connection Programme. As a part of this program, children will get an experience they’ve never had before. This unique offering takes students on an extraordinary adventure through the world of Imagica. The programme aims to inform students on topics ranging from Mughal history to Indian mythology through a state of the art presentation. With ‘I For India’, the students will also get to see and experience India like never before on a simulated flight; a unique bird’s eye view of our culture and heritage.
Adlabs Imagica, which has delighted all visitors irrespective of age, is all set to infuse fun and entertainment for its youngest audience through various school packages. It plans to create customized itineraries that are a combination of learning and fun to make it a must visit destination for school students. The Educators Connection Programme allows school students to experience the stories they have only heard come to life around them. It is an opportunity for them to experience a whole new world and live out their imagination.
After all the excitement, when the hunger kicks in, the kids can enjoy a wide variety of global cuisines at Imagica’s fine restaurants that include European, African, American, Chinese and Indian amongst others.
Commenting on the initiative, Pooja Shetty Deora, Joint Managing Director at Adlabs Entertainment Group said, “We have always believed in providing exciting experiences to our special young audiences. We are very happy to initiate the Adlabs Imagica Educators Connection programme. Although Adlabs Imagica is a destination for all ages, children are among our most enthusiastic visitors. Our focus this year is to build connect with the schools and educate them about this new destination”
Description: Picture1
The theme park which opened on April 18th 2013 has been attracting and drawing people of all age groups. With the Educators Connection programme Adlabs Imagica intends to showcase its offerings to its youngest target segment. Looks like children across the country now have a great and fun-filled outing to look forward to.
About Adlabs Imagica:
Adlabs Imagica is the flagship venture of Adlabs Entertainment Limited (AEL). AEL is promoted by Mr. Manmohan Shetty. Adlabs Imagica is now poised to be India’s first theme park destination, offering entertainment, fun, action, relaxation, dining, shopping and accommodation at a single location. The group has assembled a highly diversified and multi-dimensional team for development and implementation of project. The international theme park will be a celebration of the family entertainment and international wholesome experience that will now be available in India. Plan your trip to Adlabs Imagica with a click on www.adlabsimagica.com
For any queries, please contact
Radhika Mehta | Genesis Burson Marsteller | 9619200115 | radhika.mehta@bm.com
Vaijayanthi Kari | Genesis Burson Marsteller | 9892794143 | vaijayanthi.kari@bm.com
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Sony Entertainment Television’s popular show Parvaarish is making all ways to excite and enthrall its viewers with its humor’s sequences. Earlier we had told you about the entry of a new neighbor in Pinky family’s life, the Joginder’s. It is known now that the nasty neighbors are creating a pain for everyone and now Pinky family have arrived at what they think is a full proof idea to drive away the Joginder’s from their life. In an upcoming episode, there would be a party organized in the society. Ahuja and Ahluwalia will have its new enemies face’s indulge in some cake bashing.
Will the Ahuja’s be successful in getting rid of their nasty neighbors?
To find out tune in to Parvarrish Monday to Thursday 9:30 pm only on Sony Entertainment Television
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Nirmika & The Few Good Men
Live at Hard Rock Café, Mumbai
City-based pop-rock band to perform on August 1, 8.30 pm onwards
After playing to a packed crowd at Hard Rock Café, Pune, city-based pop-rock outfit Nirmika & The Few Good Men are all set to hit the stage at Hard Rock Café, Mumbai on August 1, from 8.30 pm onwards. Known for their bilingual numbers and lyrically rich compositions, the band will perform a mix of originals from their upcoming debut album as well as covers at this gig.
WHAT: Nirmika & The Few Good Men Live in Performance
WHEN: August 1, from 8.30 pm onwards
WHERE: Hard Rock Café, Mumbai
ENTRY: Rs 150
CONTACT: 6651 1209
BRIEF BIOGRAPHY
Nirmika & The Few Good Men is a pop-rock, reggae and urban folk band band based in Mumbai, fronted by singer-songwriter Nirmika Singh. Besides performing their Hindi-English songs, they’ve also added regional languages like Konkani and Brij to their repertoire. Currently, the band is in the process of recording its debut album, Shor Macha, which will comprise of nine multi-generic and multilingual songs. The album will be part of a crowd-funding and crowd-sourcing project which will be launch in August.
In the recent past, Hungama Music’s digital music platform Artist Aloud chronicled the band’s journey by filming a rockumentary on them for their initiative – TGIF: Thank God It’s Rock On Friday-a music documentary series that has covered established acts like Parikrama, Raghu Dixit, Agnee,Something Relevant among others. Their single, Mujhko Fikar Kya had also topped the Artist Aloud indie music charts.
The band comprises Nirmika Singh (vocals), Cris Victor (bass), Jose Neil Gomes (Keyboard/sax/violin/flute), John Fernandes (guitars) and Sanjay Gupta (drums).
Recently, Nirmika was also listed as one of the most promising female artistes in Gibson Guitar’s feature on women who are rocking the indie music scene.
http://gibsonguitar.in/News-Lifestyle/Features/hi-in/The-Women-Rocking-the-Indian-Indie-Music-Scene.aspx
GIGS
The band has performed at live music venues across cities such as Blue Frog (Mumbai), F Bar (Delhi), Firangi Paani (Mumbai), Howzzat (Gurgaon), QBA (Delhi), Cavala (Goa) among many others. Their corporate shows include those for Airtel, Nokia, BMW, Xerox, SAIL, Bajaj, Tuborg. As a participant on travel show, Road Diaries on UTV Bindass, Nirmika also composed the official song, Shor Macha, for the reality series. Here’s the video: http://youtu.be/hJmqubvlPsE
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Ketchum Sampark Pvt Ltd, Mumbai, India
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Khans on Comedy Circus Ke Mahabali
The Khan family never fail to make news… For the first time on television; Helen, Arbaaz and Sohail Khan will share screen space on Sony Entertainment Television’s new season launch of Comedy Circus Ke Mahabali.
The new season ‘Comedy Circus ke Mahabali’ which features Krushna, Sudesh, Bharti, Siddharth along with new additions Rakhi Sawant, Claudia Ciestla, Jamie J (daughter of Johnny Lever) and Punjabi actress Khusboo Grewal will begin its new journey. Kick starting the new season and wishing them luck, dancing diva Helen looked absolutely stunning in a black sari. While it was a homecoming for ex-judge Sohail Khan who was welcomed by his brother Arbaaz Khan and co-judge Archana Puran Singh amidst huge applause from the audiences.
As they shared the judges panel, it looked like a big happy laughing family and one couldn’t help notice Helen with her infectious laughter!
Catch Helen, Sohail and Arbaaz together for the first time on Comedy Circus ke Mahabali on Friday, August 2 at 9pm only on Sony Entertainment Television
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John Abraham gets lean for Madras Cafe.
Bollywood’s quintessential poster boy ,John Abraham, known for his ripped and chiseled body will now be seen sporting a leaner frame, to get into the skin of his character, essaying the role of special agent, against an indo-country backdrop in Viacom Motion Pictures,JA Entertainment and Rising Sun Film’s political thriller,Madras Cafe.
Since the actor had to play an intelligence officer,sporting a body which was more real and naturally lean as opposed to a bulked-up body,John adopted a special diet and fitness routine to look the part.
Says director Shoojit Sircar, “ Yes audiences will see a leaner John Abraham since I didn’t want him to particularly stand out in a crowd , he needed to look like one of them.Hats off to his dedication since he worked really hard on his physique for the film”.
Talking about the warm equation he shares with his film’s lead,adds the director, “John and I are good friends…We have similar vision when it comes to films and are planning a few more together – We do not interfere in each other’s space and enjoy working together”.
Says producer and actor John Abraham, “Madras Cafe has been my dream project and we’ve been in discussions for years over the subject – We’ve worked extremely hard on the film and are satisfied with the outcome – What I can assure you is audiences will be talking about the film even after they’ve stepped out of the theater..it is a high-on-content, thought provoking film”.
Presented by Viacom 18 Motion Pictures and JA Entertainment and produced by Rising Sun Films and JA Entertainment , Madras Cafe ,directed by Shoojit Sircar is scheduled to release 23rd August 2013.
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Karan Johar to remake Vettai
Karan Johar is all set to remake Vettai. It will be for the first time that he will be producing a south indian masala film.
The Original Vettai was a runaway hit.
“I was very impressed with Vettai when I watched it, but I didn’t know UTV was involved in it. I’ve now partnered with them for the Hindi remake. We will soon announce the name of a young actor, who will fill the slot of a true-blue action star,” says Karan.
Details like the cast and director will be finalised within a week of the filmmakeractor’s return to the city. “The film will have a lot of heroism, humour and great scope for music. It’s going to be a commercial potboiler and one of the few films with a pan-India appeal,” says Karan, adding, “We are in discussions with a couple of directors and actors. Things should be finalised sooner rather than later.”
There were many rumors in the past about the film aboust the starcast.
. “I don’t know about the history of the film, but now, I am part of it,” says Karan.
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