Coca Cola has come up with a cool new way to break the ice between two people who don’t know each other – Encourage them to split a coke.
Here’s where it gets tricky – Two people are needed to open the cover. Before you can actually drink your bottle of coke, you would literally need to fit its cover into the cover of a matching coke to open it up!
Get it?
Its a clever way for Coca Cola to make twice the money on every purchase and also gets the consumer to make a new friend. Yeeeah!
The Coca Cola brand has historically aligned itself with sharing and happiness and this inventive new “Open a Coke, open a new friendship” concept sells that brand message beautifully.
For those who know, this new message reminds of last year’s viral “Sharing can” video (watch below) which shows an actual can being split in half and shared to encourage the same theme of connecting through giving and receiving. It was also ultra cool.
The post WATCH: Coca Cola Channels Yin Yang, Designs a Bottle That Can Only Be Opened by Another Bottle appeared first on Spice Baby.