2013-08-20



LUSCIOUS, LASTING LIP COLOUR FOR KISSES ON DUTY!

Rimmel Introduces New Lasting Finish 1000 Kisses Lip Tint

 

Ready to get kissed?!  Rimmel introduces luscious lip colour to love: new Lasting Finish 1000 Kisses Lip Tint.   Lips are given a royal flush of intense, vibrant colour that stays on duty for hours, leaving no trace.  So your kisses never tell!

 

At last… lip colour for life!  A lip look that needs reapplying every hour is so over.  With Lasting Finish 1000 Kisses Lip Tint one minute is all it takes to get super-chic, statement colour that sticks around.  The non-transfer, non-smudge formula wears for up to 12 long hours so you can get on living your London lifestyle.  How many kisses can you give? 1000! The speedy two-step application delivers a fabulously flawless finish that’s totally on-trend.  Step one: the precision pen-tip delivers the mistake-free colour you’re looking for.  Step two: the caring balm seals the deal, giving lips the extra moisturising comfort they’ve been waiting for.  The intense colour feels so light you’ll forget you’re wearing it…

Revel in the freedom of re-inventing your lip-look each day. Lasting Finish 1000 Kisses Lip Tint’s perfectly chosen palette of 14 must-have shades lets you get creative with fab colour.  Choose from the go-to hues of the season: sugar pinks, soft mauves, lush lilacs, punchy plums, red-carpet red, pretty peach and elegant nudes.  The fashion-driven line-up features fierce, show-stopping shades such as Unstoppable Red (#500); best-selling favourites like Perpetual Plum (#300); easy-to-wear everyday hues including Endless Blossom (#100); and gorgeous au naturel colours like Nothing But Nude (#700). What are you going to do with your 1000 Kisses…?!





Adore style-savvy good looks?  You’ll love Lasting Finish 1000 Kisses Lip Tint’s elegant double-ended design.  The translucent colour-matched packaging conveys the lightweight tint inside, whilst the cool hand-drawn Union Jack and handwritten ‘1000 Kisses’ graphics remind us of the new and original pen-tip.  Sleek and lip-smackingly stylish, this power pen is perfectly designed for power lips and power kissing!

Famous for her luscious pout, Rimmel face and fashionista favourite Georgia May Jagger is the obvious choice to star in the 1000 Kisses television and print advertising campaign.

Dressed in the style of the Rimmel Royal Guard, the trend-setting model brings her youthful energy and cool vibe to the playful ads. Watch Georgia strutting her stuff and fooling around with the sexy-looking soldiers against the backdrop of London.  Make Georgia your lip inspiration!

 

How many kisses can you give?  Pucker up with confidence with Rimmel Lasting Finish 1000 Kisses Lip Tint.

*Press Note

 

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