Elizabeth Arden introduces a luxurious color collection that lets every woman discover her own unique beauty, introducing The Beautiful Color Collection. With more than 100 years of beauty expertise, Elizabeth Arden created must-have products to offer an indulgent experience for lips, cheeks and eyes. These new products not only give you the color you want, but also help pamper and treat skin. Each is packaged in a sleek, Art Deco-inspired compact featuring the iconic Red Door emblem. The Beautiful Color collection includes Lip Gloss, Blush, Eye Shadow and Mascara.
NEW Beautiful Color Luminous Lip Gloss
Beautiful Color Luminous Lip Gloss has a silky-smooth texture that imparts rich color and lustrous shine on the lips, with a subtle vanilla scent. Infused with conditioning and hydrating ingredients, this non-sticky gloss soothes and comforts lips like a balm. Maxi-LipTM is clinically proven to increase the appearance of lip volume by 40%, reduce the appearance of furrows by 30% and increase moisture by 60%.[1] Beautiful Color Lip Gloss is available in 14 shades with high shine, pearl and high shimmer finishes. A soft tip paddle applicator deposits the perfect amount of gloss and a built-in mirror allows for convenient on-the-go application.
Key Ingredients:
Mango Butter and Shea Butter: lock-in moisture, protect and soothe lips.
Maxi-LipTM: supports natural collagen for firmer looking, smoother and more defined lips.
Super Sterol Ester: softens and moisturizes lips.
Vegetal Emollients: provide extended wear and condition lips.
Beautiful Color Luminous Lip Gloss Shades: Red Door Red, Sunset, Cameo, Coral Kiss, Diamond, Dulce, Iridescent Mauve, Latte, Passion Fruit, Precious Petal, Rose Crème, Rosegold, Royal Plum, and Sweet Pink
NEW Beautiful Color Radiance Blush
Beautiful Color Radiance Blush is an oil-free, high-pigment powder that instantly sculpts cheeks. The buildable formula glides onto cheeks for an even and natural finish. Optical diffusers reflect light to diminish the appearance of fine lines and imperfections while also creating a radiant look. Added antioxidants help protect skin from environmental damage. Beautiful Color Radiance Blush is available in 10 shades with matte and pearl finishes. A mirrored compact provides portability and convenience, and a double-domed synthetic hair brush is included to allow for a flawless application.
Key Ingredients:
Retinyl Linoleate: our exclusive Vitamin A derivative gently, but effectively smoothes and firms the look of skin while reducing the look of lines and wrinkles, and evening skin tone.
Microspheres and Spherical Silica: scatter and diffuse light to immediately blur the look of fine lines.
Vitamin C, Vitamin E and Pomegranate Extract: antioxidants help protect skin from environmental damage.
Beautiful Color Radiance Blush Shades: Blushing Pink, Pink Pop, Plum Perfection, Romantic Rose, Sunblush, Sunburst, Sweet Peach, Tearose, Terrarose, and Wild Berry
Beautiful Color Eye Shadow
Beautiful Color Eye Shadow has a luxurious texture that is silky smooth. This buildable, long-lasting, crease-free formula brightens and lifts the look of eyes. Beautiful Color Eye Shadows are available as Singles and Duos and are featured in the new iconic gold and silver mirrored compacts. The Eye Shadow Singles feature a single sponge tip applicator, while the Duos include a dual-ended sponge and brush applicator allowing for versatile looks to be created. Beautiful Color Eye Shadow is available in 32 Single shades and seven Duo shades.
Key Ingredients:
Retinyl Linoleate: our exclusive Vitamin A derivative gently, but effectively smoothes and firms the look of skin while reducing the look of lines and wrinkles.
Vitamins C and E: antioxidants help protect skin from environmental damage.
Advanced Pigment Technology: coats each pigment particle with a blend of silky silicone, Retinyl Linoleate and antioxidants for a luxurious, smooth feel. As the particles spread out over lids, they create a fine layer that sits atop eyelids instead of collecting in fine lines.
Beautiful Color Eye Shadow Single Shades: Amethyst, Aquamarine, Bellini, Blonde, Bone, Bronze Lustre, Chocolate, Cinnamon, Desert Rose, Glisten, Golden Orchid, Graphite, Innocence, Iridescent Pink, Golden Ivy, Mediterranean, Mystic Violet, Periwinkle, Romance, Sandstone, Seashell, Shimmering Copper, Shimmering Taupe, Shimmering Emerald, Sky, Smolder, Sparkling Sable, Spice, Sterling, Sugar Cube, Sunset and Truffle
Beautiful Color Eye Shadow Duo Shades: Black Tie, Café Au Lait, Classic Khaki, Heathered Plums, Misty Teal, Precious Metals, and Tempting Taupe
NEW Beautiful Color Lash Enhancing Mascara
Beautiful Color Lash Enhancing Mascara is a multi-dimensional mascara that immediately volumizes, lengthens and curls lashes while enhancing long term lash health with continued use. Powered by a potent complex of peptides, this clump free, flake free formula protects so lashes appear visibly longer See 3x lash volume in just 15 days.[2]**
Key Ingredients:
Peptide Complex: a potent complex of vitamin fortified Peptide Biotinyl-GHK
and Panthenol conditions, strengthens and lengthens the look of lashes, increases volume
and helps diminish lash loss.
Carob Seed Extract: protects and strengthens lashes.
Beautiful Color Lash Enhancing Mascara Shades: Black, Black/Brown
To achieve optimal results, pair with PREVAGE® Clinical Lash + Brow Enhancing Serum.
Availability: BEAUTIFUL Color Collection will be available from October 2013, in department stores
*Press Release
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