A leading B2B events and publishing house is looking for a Digital Marketing Executive. The company are undergoing an exciting period of growth and the successful individual will work within its newly created central marketing team and you’ll look after digital marketing across the business with the support of the Marketing Director.
What the role entails:
• Working with technology teams to develop and launch new websites
• Driving site traffic through developing and implementing strategies in natural search, paid search (PPC), behavioural advertising, retargeting, display advertising and affiliate marketing
• Experience of developing online UX and maximising site conversion
• Setting up and managing social media communities, including Twitter, Facebook, LinkedIn, Google+ and Pinterest
• Use of social media management and monitoring tools/software
• Creating and implementing social media strategies in order to drive community interest, engagement, new prospect acquisition, database growth, newsletter sign-up, website traffic and ultimately customer conversion
• Generating insight from social media to drive marketing effectiveness and proposition development
• Excellent analytical & reporting skills
Websites/SEO:
• Search rankings
• Site traffic and unique visitors by source
• Site UX
• Reducing bounce rates
• Onsite conversion rates, including visitor and lead web-form conversions
• Audience engagement with website content
• App downloads and usage
• Websites launching on-time and within budget
• Website and app budget ROI
PPC & Online Advertising:
• Number of ad impressions
• Number of ad clicks
• Site traffic volumes driven from online advertising activity
• Site conversion from online advertising activity
• PPC & online advertising budget ROI
Social Media:
• Social network reach
• Community size by social network, community profile and engagement
• Brand mentions
Performance objectives
Websites/SEO:
• Maximising search engine rankings
• Maximising relevant site traffic and unique visitors by source
• Maximising site UX
• Reducing bounce rates
• Maximising onsite conversion rates, including visitor and lead web-form conversions
• Maximising audience engagement with website content
• Maximising app downloads and usage
• Ensuring websites launch on-time and within budget
• Effectively managing website and app budgets & ROI
PPC & Online Advertising:
• Maximising number of relevant ad impressions
• Maximising number of relevant ad clicks
• Maximising site traffic volumes driven from online advertising activity
• Maximising site conversion from online advertising activity
• Effectively managing PPC & online advertising budgets & ROI
Social Media:
• Maximising social network reach
• Maximising community size by social network, community profile and engagement
• Maximising positive brand mentions
• Maximising website traffic & site conversions from social media campaigns
• Maximising database growth from social media
• Effectively managing social media budgets & ROI
In short, this offers a great opportunity for an individual with a good grounding in digital marketing who’s looking to develop their career with a market-leading business.
Salary
£24,500-26500
Unfortunately, due to the high volume of applications, we are only able to contact shortlisted candidates.
West Sussex £24,500-26500