SEO tools are at the forefront of increasing and maintaining a website’s online popularity, and these tools are a necessity for many modern businesses. However, buyers may feel a little confused as too what SEO tools actually do, and as a result may not understand which packages and products would be most suitable for them. The actions and results that can be achieved are quite straightforward, but it is important to become familiar with what is available to buy if you’re considering utilising SEO tools on your website. This article will detail on the most popular SEO tools sold today and explain how they can be of benefit to you.
SEO Tools
SEO stands for search engine optimization, and it is the organic process of increasing a website or webpage’s presence in a search engine such as Google. It is described as organic because SEO tools increase presence through relevance of content found on the site rather than through advertisements. Many people choose organic methods over advertising because it improves and adds to the site’s content, which is a great way of attracting new visitors. There are a number of different SEO tools that can be used to determine the site or page’s current Internet standing and improve and increase Internet presence. There are a range of companies offering SEO tools, and you need to consider what’s best for you and your business. For instance, if you have a small business then it’s a good idea to buy products from a company like Brightlocal, as they specialise in local SEO tools.
Search Rank Checker
A search rank checker monitors your website or webpage ranking in a number of different search engines such as Google, Yahoo and bing. This is a very useful tool, and it provides information about your weekly positioning and how many people have visited your site. A search rank checker tracks certain specific keywords related to your internet presence and details what words people are typing into the various search engines used today.
Citation Tracker
Citation trackers search and identify the different websites and directories that your page or site is referenced and linked on. Citation trackers determine if the reference is free or paid for, and prioritise citations based on their relevance and traffic.This tool also examines your main competitors citations and provides you with a list of sites you could potentially work with.
ReviewBiz
This is extremely useful and I urge all businesses to consider adding it to their SEO tools package. A ReviewBiz button allows visitors and customers to quickly and easily review your business. This connects to local directories such as Superpages and Google + Local. The more positive online reviews your business has, the higher your local ranking will be which in turn will attract new customers constantly increasing your Internet presence.
Similar Page Checker
This is another helpful tool, and can be used to ensure that the content on your website is original and different to that of your competitors. Search engines penalise websites that contain duplicate or very similar content, and this could be a similar site or even pages within your own site. Using this tool will allow you to determine which pages are too similar in content, and then change the content to a more original text.
About The Author: James Murphy is an Internet enthusiast who has a broad knowledge of ways to improve site traffic and presence. In his spare time James enjoys playing guitar and cycling along the coast.
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