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Social proof is hugely important to marketers. Social proof speaks to your audience in terms that are valuable to them. After scarcity, Influence, by way of social proof, is the most powerful marketing tool of all. In the 1950s, researcher Solomon Asch...

that they're real mess careless again I got this in my little birthday gifts it from Sophora in this is what it looks like this looks like I loved so much and cm I like that next thing is the dual brush on adhesive vitamins Iwould like this lash clue...

Amazon CEO Jeff Bezos' annual shareholder letter is out. We're reading it now... To our shareowners: I’m so proud of what all the teams here at Amazon have accomplished on behalf of customers this past year. Amazonians around the world are polishing...

I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing. Webinar Alert On Thursday I’ll present a webinar on communication to employees about the political...

It’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a...