Market And Customer Maturity Reflected In 2015 Summit
Over 1,600 attendees gathered at the 2015 AirWatch Connect conference at the Hyatt Regency Atlanta. Keynotes included appearances by VMware CEO – Pat Gelsinger, AirWatch CoFounder – John Marshall, General Manager for End User Computing – Sanjay Poonen.
Major news from the event include:
New user privacy offerings. Administrators and end users gain an enhanced AirWatch Privacy First program.
Mobile Security Alliance (MSA) debut. New offering helps users simplify cybersecurity. Partnerships include Appthority, Check Point, FireEye, Lookout, Palo Alto Networks, Pradeo, Proofpoint, Skycure, Veracode and Zimperium.
Expanded ACE application partnerships. New solutions support ACE (App Configuration for Enterprise) native application standard guidelines and include Acacus Technologies, Blue Jeans, Boxer, Cotap, Element 55, Fotonotes, GoFormz, Kinvey, MightyMeeting, Movius, Nacho Cove, Roambi, Replicon, SAP, Socialcast by VMware, StarMobile, SkyGiraffe, TeamViewer, TeleMessage, Wandera, and X1
SAP ACE partnerships. SuccessFactors®, an SAP Company and Concur join ACE
VMware extends Samsung partnership. New capabilities include the AirWatch Enterprise Mobility Management and Samsung KNOX Workspace
New Windows 10 support. Users gain bulk provisioning, support for Win32 and Universal apps, receive new device management policies
In conversations with 100+ customers, the move to play the neutral third party is resonating very well with customers as they piece together their heterogeneous environments. Moreover, the push for partnerships bodes well as customers and prospects who expect choices in their vendor ecosystems.
Video 1. Live Update On The AirWatch Connect Event
The Bottom Line: As EMM Commoditization Progresses, Customers Need Interoperability Among Digital Platforms
What started out as an EMM discussion has shifted to a conversation about business mobility. Customers seek digital solutions that include foundational technologies such as cloud, mobile, and IOT to address the future of work, digital work spaces, customer experience, marketing, and consumerization of technology. As EMM solutions evolve into interoperability platforms, customers will seek solutions that can bring together disparate best of breed capabilities such as:
End user and device management
Identity
Security
Events
Business process management
Data integration
API orchestration and management
Why? Customers seek an abstraction layer to simplify interoperability and to build their digital business architectures. Given the current state of the market, customers and prospects can expect accelerated vendor consolidation. The result – more tightly integrated capabilities to support interoperability with fewer vendor choices.
Your POV.
Are you ready to shift from EMM to business mobility? Who will be your vendor of choice? Do you know how you will instrument interoperability in your digital platform? Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) org.
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Resources
Tuesday’s Tip: IOT and The Death Of OmniChannel Non-sense In Customer Experience September 22, 2015
News Analysis: @Cisco and @Apple Team Up At #GSX August 31, 2015
News Analysis: @Infosys Announces Three New Service Lines #AiKiDō August 20, 2015
News Analysis: @Oracle Announces Agreement To Acquire Marketing Cloud A/B Testing Firm @Maxymiser August 20, 2015
News Analysis: @Infor Acquires @GTNexus for $675M August 11, 2015
News Analysis: Inside Alphabet – G Is For Google August 10, 2015
News Analysis: Infosys One-Year After Vishal Sikka August 4, 2015
Event Report: Sage Summit 2015 Shows A Refocus On The Future Of The SMB Customer July 29, 2015
News Analysis: Inside The Rationale Behind @LinkedIn Turning Off Its CSV Connections Download Tool July 25, 2015
News Analysis: How @LinkedIn Is Creating A Personal Data Hostage Crisis For Its Users July 25, 2015
Book Summary: Lesson 10 From Disrupting Digital Business – Segment By Digital Proficiency Not Age July 12, 2015
Book Summary: Lesson 9 From Disrupting Digital Business – Deliver Intention Driven, Mass Personalization At Scale July 2, 2015
Book Summary: Lesson 8 From Disrupting Digital Business – Democratize Distribution With P2P Networks June 22, 2015
Book Summary: Lesson 7 From Disrupting Digital Business – Humanize Digital With Digital Artisans June 14, 2015
Book Summary: Lesson 6 From Disrupting Digital Business – Win With Network Economies June 10, 2015
Product Review: Two Apple Watch Enterprise Apps Launched With IMS Health Life Sciences Wearable Platform June 7, 2015
Event Report: Zuora’s #Subscribed15 Shows How Organizations Can Power Their Digital Transformation Initiatives May 31, 2015
Book Summary: Lesson 5 From Disrupting Digital Business – Build For Insight Streams May 31, 2015
Book Summary: Lesson 4 From Disrupting Digital Business – Know That Data Is The Foundation May 25, 2015
Book Summary: Lesson 3 From Disrupting Digital Business – Sell The Smallest Unit You Can May 17, 2015
Webinar Invite: Disrupting Digital Business – The Customer Experience Imperative May 16, 2015
Quips: Networked Economy Models Emerge Should Verizon Gain Approval To Acquire AOL May 12, 2015
Book Summary: Lesson 2 From Disrupting Digital Business – Keep Brand Promises In An Attention Economy May 10, 2015
Research Summary: The Correct Way to Use Customer Data May 6, 2015
Event Report: Insights Into The New NetSuite At SuiteWorld 2015 May 9, 2015
Book Summary: Lesson 1 From Disrupting Digital Business May 3, 2015
Personal Log: Read Chapter One of Disrupting Digital Business April 22, 2015
Quips: The Long Tail On Intel’s Latest Earnings April 14, 2015
Event Report: Inside The Apple #SpringForward Event
Event Report: Inside the #SXSW2015 Phenom – Meerkat
News Analysis: Inside the First Industry-Specific Mobile Apps by the IBM MobileFirst for Apple iOS Partnership
News Analysis: Going Deeper Into The Apple And IBM New Business Model Alliance
Quips: Digital Transformation – Defining The Fundamental Elements For Digital CXOs
Personal Log: Coming soon! Disrupting Digital Business – The Book
News Analysis: Adobe EchoSign’s Electronic Signatures Goes 100% Mobile
Monday’s Musings: Who Gets To Be A Chief Digital Officer?
Monday’s Musings: The Seven Rules For Digital Business And Digital Transformation
Tuesday’s Tip: Five Steps To Starting Your Digital Transformation Initiative
Monday’s Musings: What Organizations Want From Mobile
Research Summary: Economic Trends Exacerbate Digital Business Disruption And Digital Transformation (The Futurist Framework Part 3)
Research Summary: Five Societal Shifts Showcase The Digital Divide Ahead (The Futurist Framework Part 2)
Research Summary: Sneak Peaks From Constellation’s Futurist Framework And 2014 Outlook On Digital Disruption
Research Report: Digital ARTISANs – The Seven Building Blocks Behind Building A Digital Business DNA
Research Summary: Five Societal Shifts Showcase The Digital Divide Ahead (The Futurist Framework Part 2)
Research Summary: Next Generation CIOs Aspire To Focus More On Innovation And The Chief Digital Officer Role
Trends: [VIDEO] The Digital Business Disruption Ahead Preview – NASSCOM India Leadership Forum (#NASSCOM_ILF)
News Analysis: New #IBMWatson Business Group Heralds The Commercialization Of Cognitive Computing. Ready For Augmented Humanity?
Harvard Business Review: What a Big Data Business Model Looks Like
Monday’s Musings: How The Five Consumer Tech Macro Pillars Influence Enterprise Software Innovation
Tuesday’s Tip: Understand The Five Generation Of Digital Workers And Customers
Monday’s Musings: The Chief Digital Officer In The Age Of Digital Business
Slide Share: The CMO vs CIO – Pathways To Collaboration
Event Report: CRM Evolution 2013 – Seven Trends In The Return To Digital Business And Customer Centricity
News Analysis: Sitecore Acquires Commerce Server In Quest Towards Customer Experience Management
News Analysis: Salesforce 1 Signals Support For Digital Business at #DF13
Research Summary And Speaker Notes: The Identity Manifesto – Why Identity Is At The Heart of Digital Business
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