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SoftwareInsider.org generated almost 10 million page views in 2012 (see Figure 1). This does not include syndication through Constellation Research, Forbes (discontinued in 2012), Enterprise Irregulars, Computerworld UK, and other great media partners.
Figure 1. Software Insider Achieved 9.8M Page Views for 2012
Classic Posts Address The Key Fundamentals In The Disruptive Technology Shift
Four posts have made the all time favorite list and address the 5 consumer technology forces that influence enterprise software.
Monday’s Musings: How The Five Consumer Tech Macro Pillars Influence Enterprise Software Innovation
Research Report: The 18 Use Cases of Social CRM and The New Rules of Relationship Management
Tuesday’s Tip: Understanding the Many Flavors of Cloud Computing
Best Practices: Five Simple Rules for Social Business
2012 Top 40 Reflects A Broader Shift To Business Outcomes And Technology Adoption
Analyst Relations and the World of Influence - The top blog post of 2013 discussed the future of the industry analyst versus legacy analyst firms.
1. Event Report: IIAR UK Forum – The Future of the Industry Analyst (Legacy vs Disruptive)
Consumerization of Technology and The New C-Suite – The impact of technology on the C-suite has never been greater. As business strategy relies more on technology, CMOs, CFOs, and other line of business heads can expect to work more closely with the CIOs and CTOs.
7. Trends: The Battle For CMO Mind Share
13. Monday’s Musings: Why Are Innovative CIOs Betting Less On Cloud And Virtualization?
21. Monday’s Musings: Understand the Four Personas Of Disruptive Tech Adoption
22. Quark Summary: What CFO’s Need To Know About SaaS And Cloud Integration
25.Quark Summary: What Every CMO Needs To Know About The Five C’s of Customer Engagement
Data to Decisions- Big data took the market by storm in 2012. 2013 will be more about how to go from data to decisions as organizations hope to move from insight to decision management.
10. Monday’s Musings: Beyond The 3 V’s Of Big Data – Viscosity And Virality
11. Tuesday’s Tip: Why Context Matters – Forget Real Time, Achieve Right Time
19. Friday’s Features: Using Attensity 6.0 To Compare Customer Sentiment For United, Southwest Air, and Virgin America
20.Tuesday’s Tip: The Big Question In Big Data Is… What’s The Question?
36. Vendor Events: Putting Big Data Streaming And Analytics To Work
38. Executive Profiles: Disruptive Tech Leaders In Social Business – Randy Guard, SAS Institute
39. News Analysis: Tidemark Gains 24M in Series C Funding, Redpoint Ventures Leads Round
Digital Marketing Transformation- The shift to digital from analog has hit marketing. How CMO’s move to support new digital marketing techniques focus on the technology and policies required for success.
7. Trends: The Battle For CMO Mind Share
9. Monday’s Musings: The New Engagement Platform Drives The Shift From Transactions
11. Tuesday’s Tip: Why Context Matters – Forget Real Time, Achieve Right Time
12. Monday’s Musings: Seven Basic Privacy Rights Users Should Demand For Social Business
30. Monday’s Musings: Why Customers and Prospects Expect Clearer Rules About Content Marketing
The Future of Work - Where you work, what you work on, when you work, and why you work are changing. A key area has been social business and the impact on performance and getting work done.
9. Monday’s Musings: The New Engagement Platform Drives The Shift From Transactions
15. Monday’s Musings: Avoiding Social Media Fatigue Through Engagement
23. News Analysis: The Implications Of Oracle’s Acquisition of Taleo
35. Tuesday’s Tip: Dealing With The Real Problem In Social Business Adoption: The People
Matrix Commerce – A new paradigm has shifted around the buyer. These buyer centric models drive the future of commerce as payment options, channels, demand signals, supply chains, frictionless enablers, and big data converge.
9. Monday’s Musings: The New Engagement Platform Drives The Shift From Transactions
11. Tuesday’s Tip: Why Context Matters – Forget Real Time, Achieve Right Time
25.Quark Summary: What Every CMO Needs To Know About The Five C’s of Customer Engagement
Next Generation Customer Experience – An overwhelming series of posts focused on transforming customer experiences. This new world of customer experience is changing expectations and influencing customer interactions.
2. Best Practices: From First To Worst – Continental In A Post United World, Lessons Learned In Customer Experience
4. News Analysis: Kana Enters MidMarket With Trinicom Acquisition
8. Event Report: CRM Evolution 2012
9. Monday’s Musings: The New Engagement Platform Drives The Shift From Transactions
11. Tuesday’s Tip: Why Context Matters – Forget Real Time, Achieve Right Time
12. Monday’s Musings: Seven Basic Privacy Rights Users Should Demand For Social Business
14. News Analysis: Lithium Technologies Add $53M In Financing
15. Monday’s Musings: Avoiding Social Media Fatigue Through Engagement
16. Product Review: SAPs Recalls App – The Cross Over From Enterprise To Consumer Begins
19. Friday’s Features: Using Attensity 6.0 To Compare Customer Sentiment For United, Southwest Air, and Virgin America
24. Event Report: Lithium Network Conference 2012 (LINC)
25.Quark Summary: What Every CMO Needs To Know About The Five C’s of Customer Engagement
26. Event Report: Clarabridge Customer Connections 2012
29. News Analysis: Informatica Launches MDM 9.5
33. Research Summary: Best Practices – Consolidated CRM Deployments Drive Paths To Modernization and Social CRM #SCRM
35. Tuesday’s Tip: Dealing With The Real Problem In Social Business Adoption: The People
37. News Analysis: IFS Acquires Metrix To Boost Mobility and Service Management
40. Event Report: Dreamforce X (#df12) Emergees As The South By Southwest (#SXSW) For The Enterprise
Tech Optimization and Innovation – Saving money on the cost of technology ownership drove most of the top posts for 2013.
6. Quark Summary: Does SAP HANA Change Your Database Strategy For SAP Apps
13. Monday’s Musings: Why Are Innovative CIOs Betting Less On Cloud And Virtualization?
17. Tuesday’s Tip: Five Cloud/SaaS Contract Negotiation Tips For 2012
18. News Analysis: Usedsoft vs Oracle Ruling Opens Up Monopolistic Practices By Software Vendors
22. Quark Summary: What CFOs Need To Know About SaaS/Cloud Integration
27. Event Report: Pre-SapphireNow Questions Every Attendee Should Be Asking SAP
28. Research Summary: Three Simple Software Maintenance Strategies That Can Save You Millions
29. News Analysis: Informatica Launches MDM 9.5
31. News Analysis: Spinnaker Expands JD Edwards Support With Versytec Acquisition
33. Research Summary: Best Practices – Consolidated CRM Deployments Drive Paths To Modernization and Social CRM #SCRM
34. Tuesday’s Tip: Act Now To Leave The Door Open For SAP Third Party Maintenance Options
Technology Policy and Channels – The Washington Ideas Forum garnered the most interest along with consumer privacy.
3. Event Report: Washington Ideas Forum Highlights America’s Current Challenges In Technology Policy
12. Monday’s Musings: Seven Basic Privacy Rights Users Should Demand For Social Business
32. Event Report: Microsoft Worldwide Partner Conference 2012 #WPC12
Mergers and Acquisitions – Kana, Oracle and IFS acquisitions raised the most interest in 2012.
4. News Analysis: Kana Enters MidMarket With Trinicom Acquisition
23. News Analysis: The Implications Of Oracle’s Acquisition of Taleo
37. News Analysis: IFS Acquires Metrix To Boost Mobility and Service Management
Executive Profiles – Brad Smith of Intuit and Randy Guard of SAS Institute took top slots in these profiles on Cloud Computing and Social Business.
5. Executive Profiles: Disruptive Tech Leaders In Cloud Computing – Brad Smith, Intuit
38. Executive Profiles: Disruptive Tech Leaders In Social Business – Randy Guard, SAS Institute
Your POV.
What was your favorite post of 2012? Are you ready for 2013? Submit for the 2013 SuperNova Awards at SuperNovaAwards (at) ConstellationRG (dot) com
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