The biggest beauty fair with international exhibitors in the United States drew a lot of visitors to the event and to Sin City itself. Inside the Mandalay Bay convention center it was nice and cool thanks to the high power air conditioners, which was a relief from the burning hot sun outside.
The overall impression when speaking to exhibitors was that they were very satisfied with the attendance and success that resulted out of the event. Exhibitors we spoke to all agreed that there is more interest and money from retailers and consumers coming into the beauty industry.
Four pavilions structured the event layout. Each pavilion represented a different category including cosmetics, accessories, services, and packaging.
Hairgum: From Ariland Labrotories, Hairgum presented its classics for hairstyling, which included wax and color haired mascara that lasts until your next wash.
Coiffance: Professional hair care line offers products for all types of hair; salon quality products.
Macadamia: Hair care line has international success with their grooming line using Macadamia oil.
essie: Extraordinary quality and variety of colors. They are one of the biggest players in the nail polish market. essie has been doing even better under the L’Oreal umbrella.
Orly: Offers one of the most extensive color ranges in nail polish. Leading in gel technology field.
Tweezerman and Jaguar: Parent company Zwilling represented their scissors and accessories. The brand Alessandro will also soon join the Zwilling powerhouse.
bella pierre: Is the specialist for mineral makeup in loose powder form, but now also offering their makeup in compacts.
NYX: One of the biggest professional makeup brands that has a strong presence in Europe.
Gorgeous Cosmetics: The Canadian brand focuses on using minerals for their professional line of make-up products.
Discover Beauty – Start Ups Welcome!
Everyone wants to discover the latest brands emerging in the cosmetics market- this is the place to go! Here are some brands we [BeautyPress] would like to highlight from Cosmprof:
Balanced Guru: An organic skincare line that is all about natural ingredients and improving your well-being.
African Botanics: Uses natural ingredients directly from South Africa. Use traditional beauty secrets and deliver them in a modern way to consumers.
Briogeo: A natural hair care line with exceptional branding and design.
Dr. Rey: A doctor developed brand that offers the latest insight in the anti-aging process and uses technology from Switzerland.
Delaney Wellness: Using grapes from their own vineyard, Delaney creates an exquisite line of products with high-powered performance.
Doll Face: High performance skin solutions with glamorous results. Has an elegant presentation that would look charming in any one’s vanity.
Greenland: Dutch company with body care products focusing on natural ingredients that smell lovely and keeps your skin fresh.
Monteil: German based brand offers expert skincare for the professional market. Now being offered to the US market.
Sen7: Surprises the market with its unconventional colors. Offers purse size refillable perfume dispensers in mix and match colors, but also in elegant gold, silver, and any other color you can imagine.
Sciote: Italian newcomer who resigns to all ingredients that could possibly irritate the skin. Relies on pharmaceutical standards in the choice of their raw materials.
Serenity + Scott: Charming, decorative cosmetic line that was first presented at the Discover Beauty.
Vitaman: Australian brand that looks into the potential of the growing grooming market. Offers sophisticated care products designed for men only.
Throughout the 4 pavilions the following brands caught our attention:
Amika: Eye catching design and hair care in one. Additionally, they offer styling tools like flat irons and blow dryers.
Earthly Body: Combines Moroccan influences and is based on hemp oil as active ingredient.
Feed My Skin: Launches fresh outlook on cosmetics with their products to enjoy right out of the fridge. Purely designed according to consumers needs.
Footlogix: The Canadian foot care expert launched its new holographic design and a new line for the diabetic foot.
Jessica: Salon quality combined with long term experience in the beauty market is the backbone of Jessica’s success. Launched in 1969 by Jessica Vartoughian.
JD Men Fragrance: Developed with the African-American male in mind and the nose of the African-American female; unique line of men’s fragrances.
KollagenX: Infused with gold for their inspiration and energizing line offering now a facemask with gold as an active ingredient.
M.A.D. Skincare: Choose the medical dermatological background to create a unique skincare line.
Miss Jessie’s: Catering to the African-American hair market; full line of hair masks and shampoos.
Mitch Stone: Celebrity hair stylist designed its own products based on the experiences with celebrities. Now made available for everyone, not just celebrities.
Natura Siberica: Russian body and face care line that is based off the natural flora of the Russian Tundra to embellish skin.
Nubar: Professional salon quality nail art, especially mild and gentle on nails.
German Brands at Cosmoprof:
Gehwol: In addition to its foot care there will be new products coming soon!
Kryolan: Will be opening a New York based retail store soon.
French Brands at Cosmoprof:
Chateau de Versailles: Has the license for luxury fragrance, only being sold in the palace itself. Previously only in the palace now you can buy it.
Source: beautypress.com
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