2015-05-27



To talk of focus areas as per recent mobile app development trends there are too many things to talk about. Most of these areas are into limelight to make majority of mobile app development companies eyeing for them. There are increasing focus on enterprise apps and quicker development. There is also renewed focus on mobile gaming from last year. Obviously, wearable tech has come in a big way to enliven many hopes and upset a few calculations and it is there to stay. Incorporation of business analytics through mobile apps is another horizon that is looming large. While there is a really bucketful of focus areas in mobile app development and you cannot write off any of them, there are few that deserve more attention. Let us have a closer look at our chosen 5 focus areas that every mobile app developers should know.

1. Enterprise apps and rapid development

Businesses are experiencing highest ever demand for mobile apps and with this increasing demands and expectation mobile app development companies are expected to deliver apps faster than ever. Reducing the development time is now the prime focus of most developer firms. Equally faster pre-launch preparation and marketing endeavors are guaranteeing that an app can hit the market in record time meeting expectations and gunning for downloads at a rapid pace. In this context rapid app development tools and frameworks are enjoying great popularity among developers. Rapid development in spite of consistent focus on business conversion, better user experience and monetization is increasingly becoming a force to drive app development. Huge growth in enterprise apps became the prime factor in pushing this growth.

As predicted by IDC a whopping 35% of large corporate will leverage enterprise mobile app development platforms for the sake of developing and deploying mobile apps across various business verticals and organizations under their banner.

In anytime soon enterprise app stores will be a reality as there will be millions of enterprise apps. Such mobile app stores will help B2B application exchanges.

Rapid and agile development will continue to gain focus as addressing business concerns and solving problems through mobile apps will be crucial for competitive edge.

2. Cloud driven mobile app

Cloud is not mere storage option for non-device specific access to information in a mobile age. Cloud technology now plays a key role in the development of mobile apps across various niches. 2015. The focus on the capacity to integrate and sync mobile apps over a range of different mobile devices will be decisive factor. The non-device specific sharing, storage and networking capacity is already considered as a standard capability for vast majority of mobile app niches and in the time to come with rapid cloud adoption this will encompass every mobile app niche in the vicinity. The cloud approach will continue to remain as important for mobile app development companies as this would make developers capable to build apps with wider accessibility across all devices without letting the user compromise on functions, feature set and data.

With widespread adoption of BYOD cloud capability will get bigger push.

Rising enterprise apps will make cloud capacity more demandable.

Cloud capability in mobile apps will clear all device and location constraints businesses face in leveraging mobile apps.

3. Wearable Tech

Apple Watch after its launch became the most hyped wearable tech device in 2014. With a sales figure that quickly touched around 15 million it shown how consumers were expecting the device with hands crossed. If the whopping sales figure is one aspect of the growth story that wearable devices and apps are experiencing then on the other side there are burgeoning capacity of mobile apps on this new platform. Though until now apps on these wearable devices are mainly companion apps that are run in unison with mobile apps, they are showing increasing capacity with standalone feature and design element on their wearable version.

Mobile app developers are bound to give equal focus on wearable device apps and mobile apps, because both versions will complement each other, in usability and sales.

Smartwatch apps will soon have standalone feature irrespective of their mobile counterparts.

Wearable apps will continue to grow as a key contested area among developer companies.

4. Internet of Things

Use of multiple devices in our daily lives with increasing digital capability to communicate with each other will make Internet of Things the new horizon to explore by the mobile app development companies.  Already fluid interaction through apps among a range of devices including smart TV, smartwatch and home automation devices is shaping this new reality and multi-device tech interface.

With Internet of Things apps will not only engage number of devices but they will grow bigger and richer with contextual capabilities as per the device in use.

Multi device responding capability will be a big determinant factor in making many apps popular.

5. Big Data and Business Analytics

The huge volume of digital data which is increasing in big leaps with every passing day will revolutionize analytics in every field. But the impact will particularly be awesome in business analytics. With increasing number of enterprise apps and Big Data analytics being exposed to them, will really prove huge for the decision makers. In the one hand, employees will be brought forward more into decision making because of their constant mobile engagement in and out of workplace through enterprise apps and on the other hand, variety of business data across niches, people and locations will produce higher accuracy and agility in analytics.

App developers have to look for more robust data analytics tool for enterprise apps.

Real time business analytical input from employees through their enterprise apps will play key role in business decisions.

Processing niche specific data for faster business insights will be sought after increasingly in mobile apps.

The areas mentioned above only represent the most prominent avenues of change that mobile apps across niches are showing these days.

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