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When it comes to creating thrills, chills and frictionless attendee experiences, Disney typically sets the bar. But this year’s Event Technology Award winners prove that the experiential industry can make a little magic, too. Like the first-of-its-kind...

Amitabh Bachchan, Shankar-Ehsaan-Loy, Prasoon Joshi Collaborate at Star India’s Independence Day Event for Uttarakhand’s Cause ~Film and TV artists unite to enthral audience on August 15th at the NSCI Grounds, Worli, Mumbai ~Star India...

CYNOPSISSPORTS 11.30.16 Good morning. It’s Wednesday November 30, and this is your first early morning Sports briefing. United World Sports and USA Rugby announced that the HSBC World Rugby Women’s Sevens Series will return to Las Vegas for 2017, uniting...

Dina El Banna Marketing Director, Global Growth Markets, Avaya “Today’s CMOs have transformed themselves into brand and trade evangelists as traditional brand marketing efforts alone will no longer help in sustaining the growth of an organization. The...

As consumers seek access to more kinds of information more swiftly than ever before, brand marketers can no longer rely on mass media advertising campaigns to deliver both brand awareness and product and service utility. The days of marketers relying...