Last week, PR Week revealed its Top 40 Tech PR Agencies in the UK based on revenue. It supplied some interesting statistics and having a closer look at them I felt I could take a different slant on it as I was interested in something else other than revenue.
PR Week said:
The majority of tech agencies are adjusting to this changing landscape and consequently are experiencing rising fee incomes. The total tech fee income of PRWeek’s latest Top 40 Tech Consultancies sample is up almost 30 per cent on last year
So it appears its good news for us all that work in tech PR and I was pleased to see a lot of the usual suspects in here. However, on closer examination of the table it supplied, I felt it would be more interesting to look at what the average fee is per head in Tech PR in 2013 as nobody ever seems to reveal this figure and I don’t quite know why. Working in this industry we all seem to believe that it is underpaid, and the last few years have been quite a challenge for some PR companies, but it seems the top Tech agencies are deriving some great fee levels in 2013.
The most interesting was the agency that came 12th in the original list received fees of £265,000 per head. Wow that is impressive and I tip my hat to their team as they must have been busy over the last twelve months. One can only dream of fees like that here at Dinosaur PR. Edelman the top tech PR agency according to the revenue only secured around £100,000 per head and the agency with the lowest fee per head was Jargon PR at around £35K per head. Now I know this isn’t extremely scientific but if these figures are correct I believe that it shows that despite the downturn recently the industry is actually alive and kicking and we should all be quite optimistic.
I have sorted the same table out below but now it is sorted by fee per head with each agencies original placing in the rank box far left.
What do you think about average fees being £87,000 per head in tech PR?
Original Rank
Company
Total PR income (£k)
PR Staff
Fee per head (£K)
12
Publitek
2,126
8
£265.75
37
Orb Communications Group
2,327
16
£145.44
25
Mulberry Marketing Communications
1,748
13
£134.46
11
Pinnacle Marketing Communications
2,146
18
£119.22
22
Ruder Finn UK
3,266
29
£112.62
15
3 Monkeys Communications
5,571
50
£111.42
1
Edelman
39,697
388
£102.31
28
Cuban Eight
613
6
£102.17
17
Red Lorry Yellow Lorry
1,381
14
£98.64
7
Nelson Bostock Group**
7,094
75
£94.59
4
Brands2Life
7,746
82
£94.46
19
Babel PR
1,116
12
£93.00
3
The Good Relations Group*
16,045
174
£92.21
20
Spark Communications
1,080
12
£90.00
24
The Reptile Group
1,513
17
£89.00
9
The Red Consultancy
13,878
157
£88.39
2
Hotwire
7,523
86
£87.48
8
Waggener Edstrom Worldwide
3,474
40
£86.85
10
EML Wildfire
2,337
27
£86.56
18
Marlin PR
1,193
14
£85.21
6
Octopus Group
5031
61
£82.48
21
Aspectus PR
1,450
18
£80.56
35
Seven Hills
1,756
22
£79.82
33
Say Communications
1,751
22
£79.59
14
Liberty Comms
2,015
26
£77.50
23
Atomic PR
1,077
14
£76.93
29
Man Bites Dog
1,140
15
£76.00
16
Speed Communications
2,954
39
£75.74
38
de Winter
600
8
£75.00
40
Freshwater UK
3,146
44
£71.50
39
Fresh Public Relations
132
2
£66.00
13
Berkeley PR International
2,235
35
£63.86
5
Bite Communications
6,310
106
£59.53
31
Citypress
2,788
47
£59.32
30
iseepr
402
7
£57.43
34
Dynamo Communications
286
5
£57.20
21
Hope&Glory
617
11
£56.09
26
Proactive International PR
668
12
£55.67
27
Napier Partnership
608
13
£46.77
36
Jargon PR
213
6
£35.50
Average fee per head (£k) =
£87,000