The first 25 episodes of the Social Business Engine Podcast in 2016 cover many facets of social business. I interviewed social business practitioners from major brands as well as social technology thought leaders and even an aspiring entrepreneur.
On this episode I provide a midyear recap and the biggest takeaway from each episode. A common thread among them is how social business is strategic and tied to business goals. You'll also hear how employee advocacy and social selling are proven and here to stay, supplemented by a word of caution. Tune into this midyear recap episode and decide which one you want to go back and listen to. You're going to learn a lot about social business over the next half hour.
On this episode you'll discover:
Episode 93. Julio Viskovich, VP Marketing at rFactr: "Content is the absolute bullseye of a successful employee advocacy program."
Episode 94. Charlene Li, CEO of Altimeter Group: "Digital isn't something that one department or a special person does. It's something that everybody does."
Episode 95. Ian Cleary, CEO at RazorSocial: "You want one tool that does as much as it can rather than swapping between different tools."
Episode 96. Rick Wion, Head of Digital Communication at The Kellogg Company: "The role of the marketing team is to help discover what the stories are and package them up."
Episode 97. Carlos Gil, Head of Social Media at BMC Software: "My philosophy for B2B and B2C is the same... it's essentially using the same tools with a varied approach."
Episode 98. Andrea Kuchinski, Founder, CEO of From Thick to Thin: “People want to see the face behind the brand and feel the transparency."
Episode 99. Ken Schneider, Head of Social Media at U-Haul: "Look at what your customers are talking about and asking about to create your editorial calendar."
Episode 100. Bernie Borges, Executive Producer, Social Business Engine: "Social business is much more than just social media marketing."
Episode 101. David Graham, Head of Online Engagement at Deloitte Africa: "Your company will benefit from an employee advocacy program... remember that the platform belongs to your employees.”
Episode 102. Bill Jensen, Author, Keynote Speaker, and IBM Futurist: "The personal choices we make also relate to how we work in the corporation."
Episode 103. Amy Heiss and Suzanne Doughty, Global Social Media Training and Marketing at Dell: “Always start with listening first, never just jump into a conversation."
Episode 104. Beverly Jackson, VP of Social and Digital Communications: "Tell the right story, with the right content, at the right time, on the right channel."
Episode 105. Stacey Jaffe, Head of Digital and Social Media at Teach For America: "Treat others the way they want to be treated - the platinum rule."
Episode 106. Chad Mitchell, Head of Digital Communications at Walmart: "Connect with your audience by bringing profound and compelling stories to life."
Episode 107. Jill Rowley, Keynote Speaker and Social Selling Evangelist: "Make it about your customer, not about you."
Episode 107. Jack Kosakowski, Global Head Of B2B Social Sales Execution at Creation Agency: "Do 5X value vs. ask, and earn the right to ask for people's time and business."
Episode 107. David Fisher, President at RockStar Consulting: "Social selling isn't just something on your To-Do List, but rather it's how you do your To-Do List."
Episode 108. Andrew Spoeth, Head of Social Media at CA Technologies: "Social is the driver of connected conversations."
Episode 109. Brian Solis, Principal Analyst at Altimeter Group and Strategist and Futurist: "Businesses must architect an experience that is relevant and wonderful to the customer."
Episode 110. Stephen Marshall, Asia-Pacific Program Manager for IBM’s Global C-Suite Study: "Creative destruction is to go out and look for ways to disrupt the business model before it gets done to you."
Episode 111. Derek K. Hubbard, Social Business Specialist at Southwest Airlines: “B2B brands should consider live video to show how people benefit from your products and services.”
Episode 112. Brewster Stanislaw, Director of Product at Simply Measured: "Social shouldn't be silo'd; it should be a layer that lives throughout the organization."
Episode 113. Glenn Gaudet, Founder and President of GaggleAMP: "Engaged employees will be far more productive than non engaged employees."
Episode 114. Wayne St. Amand, CMO of Brand Networks: "Social media marketing equals social advertising."
Episode 115. Therese Lockemy, Director of Internet Marketing & Social Engagement, Johns Hopkins Medicine: "Find ways to continue to elevate what your team is doing in social to embed social into the fiber of your organization."
Episode 116. Nick Weber, Social Media Strategy Lead at Monsanto: "We wanted to advocate for our customers, but we found out our customers are our biggest advocates."
Episode 117. Amisha Gandhi, Senior Director Influencer Marketing, SAP: "I treat influencers like clients... there should be business value to both parties."
The common thread among each of these episodes is that social business is strategic. It's WAY more than marketing. It's tied to business goals. Employee advocacy is a proven strategy to increase productivity. Social selling is not a fad, but proceed with caution. Digital transformation is affecting businesses across all industries around the world. In many cases digital is transforming an entire company or industry.
"Social selling is not a fad, proceed with caution with best practices." @bernieborges
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