Thank you everyone for tuning in to another Social Agent podcast – i’m so excited for this episode – we have Gillian Musseig – an advisor on the Social Agent advisory board and a great mentor and friend of mine for many years. She is on today to discuss about building a brand community to help brand your business.
This is such a critical element for a company – is finding users who love and share your vision to everyone they know – sharing and discussing around a central topic and making your business the goto source for your topic and/or industry.
I always learn so much from Gillian and am glad to have her as a guest on our show – so lets listen up!
Topics covered in this episode
1 – Introduction of Gillian Muessig
2 – What is Brand Community Marketing? I am sure people have some idea, but this is a great opening question
3 – For those businesses who feel they are at the beginning stages of building a community, what would you advise they start with?
4 – For Social Agent here, I feel like we are past the first stages, but kind of stuck on how to move to the next level – what do you advice those people who are developing a community but want to move it up a notch?
5 – How much time do you feel should be budgeted before effects are shown?
6 – What are some KPI or metrics businesses can use to measure the effectiveness in building their brand community?
7 – Personality traits to look for when interviewing to hire a full time community manager in your organization
8 – Thanks so much Gillian – what are ways people can engage with you and your community
Mentioned on the show
Lurk Listen and Learn
Moz.com
Consistency & Regularity is key in marketing
Moz’s Whiteboard Friday
Moz’s Youmoz Community Blog
American Medical Association – the center of the community for the medical industry.
Gillian’s show – CEO coach on webmaster FM and on iTunes
Episode Length: 31:46
Thanks Gillian for sharing – Social Agent’s community is getting better – we have learned a lot from these 10 episodes on the show, and have been talking to more users as we add marketing and community building people to the team. If you have interest in being on the show or sharing in the comments section of the blog to the show – check out SocialAgent.me/episode10 – thanks again for listening and we’ll catch up next time, bye-bye!
Download Options
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iTunes: https://itunes.apple.com/hk/podcast/social-agent-podcast/id875787627
Stitcher (android): http://www.stitcher.com/podcast/social-agent-interview-sales-agents-b2b-businesses-on-lead?refid=stpr
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