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An earlier version of this article was published on Tro Smith on November 13, 2013. If you are using Facebook to promote your hotel or travel destination, you are probably not taking advantage of the social network’s biggest opportunity. Referral...

Whether it’s social media, SEO or content marketing, you’ve got a lot of options when it comes to marketing your business online. But when it comes time to have a sales conversation and drive conversions, there's one channel that continues...

Businesses and marketers pour a lot of their resources into developing, honing and implementing marketing programs with two goals in mind: to aid the business in achieving its “maximum profit potential”, and bring it to the point where it can sustain...

This pundit believes that people haven’t seen nuttin’ yet with regards to Google taking over the foremost the different parts of the web. They own search and video. They are way ahead on blogs, current recent changes on Blogger increase their...

Are you planning to improve your social media marketing strategies? Do you feel curious about what tactic works for large firms? To make the matter worse, you get aggravated when big brands dominate all the page results on Google and other search engines...