Ireland’s social media kings and queens will be crowned on May 30th, at the country’s annual Social Media Awards. And this year the winners will have the added honour of being recognised by two of the largest names in corporate social networking, YouTube and HubSpot.
The two companies have been announced as category sponsors for this year’s awards, joining the main sponsor Bord Gáis Energy. YouTube is sponsoring the Best Video/Video Campaign (Non-Broadcast) category and HubSpot is sponsoring the Inbound Marketing/Content Marketing Campaign category.
HubSport’s move to sponsor the Inbound Marketing category comes just four months after the company open its offices in Dublin.
YouTube and HubSpot are perhaps the most prominent companies to have sponsored categories in the awards’ three year history. But along with the sponsors some of Ireland’s most recognisable brands and companies are among the nominees.
Over 200 companies submitted 400 applications to this year’s awards, with Universal Pictures Ireland, Cow and Gate, Dublin Zoo, Warner Music Ireland, Hailo Dublin, Vodafone Ireland, O2 Ireland, and The Carphone Warehouse among the finalists.
The 2012 Irish Social Media Award winners
Speaking about the range of companies shortlisted this year, the founder of the Irish Social Media Awards, Damien Mulley, said: “It is great to see well known and respected brands reaching the finalist list alongside smaller companies and organisations who are working so hard to market themselves online. All entries received were highly professional, creative and extremely results driven.”
Eoin O’ Suilleabháin, Bord Gáis Energy’s Digital and Social Media Manager echoed Mulley’s sentiments, saying that the quality and competition of this year’s nominees were higher than last year’s.
2FM presenter Rick O’Shea will return on present the evening’s events, which will take place in the Clyde Court Hotel on Thursday, 30th May.
This year’s shortlist is;
Best Integrated Social Media Campaign – sponsored by NCI Digital Marketing Certificate
O2 Ireland / #BringOnTheGreen
Universal Pictures Ireland / Les Misérables
RTÉ Twotube
Meteor / Free Data
Universal Pictures Ireland / The Hardy Bucks Movie
Batchelors Peas Farmers Campaign
Electric Ireland / #PoweringKindness
Bord Na Móna / Growise
Inbound Marketing/Content Marketing Campaign – Sponsored by HubSpot
ReSell Middle East
DoneDeal & Web Content Partners – Content Marketing Campaign
Renault Carculator
Batchelors Peas Farmer of the Year
Sage eBooks Campaign 2012
Best Social Media Only Campaign (not linked to any other media)
The National Lottery / Peggy’s Pad
Prowlster / Your One-Stop-Read-and-Shop
Irish Autism Action / Tweetathon
My Funky Baby
Vodafone Ireland / Hidden Christmas Characters
DAA / Dubliners@DublinAirport
Goodall’s Modern Irish Cookbook
Marks & Spencer Easter Egg Competition
Agency of the Year
Hunter Communications
Ogilvy/WHPR
H+A
Brand Social
Eighty Twenty
Radical
Refresh
Best Use of Social Media by State Body
Irish Rail
Irish Defence Forces
IT Sligo
University College Cork
Road Safety Authority of Ireland
National Gallery of Ireland
RTÉ Morning Ireland
LookWest.ie
RTÉ Bród Club
Customer Care using Social Media (Integrated)
Blacknight
Electric Ireland
GoBus.ie
Hailo Dublin
Meteor Mobile
O2 Ireland
Road Safety Authority
Tesco Mobile Ireland
The Carphone Warehouse
Vodafone Ireland
Best Video/Video Campaign (Non-Broadcast) – Sponsored by YouTube
Amnesty Ireland / Healthcare Guaranteed
Batchelors Peas Farmers Campaign
The Tactics Board
Vodafone Ireland / 100,000 Facebook Likes
Irish Autism Action / Different Not Less
How to Make a Hipster Christmas Jumper
DublinTown.ie
Horseware / Rugs for Life
Glanbia / Avonmore Peak Fresh
Best Online PR Campaign
Bord Na Móna / #ShortStoryLongNight
Cork City Culture Night
Horseware / Rugs for Life
Funky Christmas Jumpers
Arnotts – #arnottShoeGarden
Best Use of Social Media for a Sponsorship Campaign
3 Mobile Football
Aviva Stadium
Electric Ireland / Team Olympics Ireland
Vodafone Dublin GAA Hill 16
DAA / Dubliners@DublinAirport
Meteor Choice Music Prize
AllAboutBusiness.ie / Dragon’s Den
Eircom GAA Football Championship
o2 – Bring on the Green
Most Innovative Use of Social Media – sponsored by Sabr Media
Arnotts – #arnottShoeGarden
RTÉ Bród Club
Electric Ireland
Irish Autism Action
Dublin Airport Authority
Irish Heart Foundation
Aviva Stadium
AA Ireland
Tour America
Social Media Effectiveness – Conversions, Metrics etc.
3 Mobile Football
Batchelors Peas Farmers Campaign
Lyons Tea Christmas Hamper Competition
RTÉ 2fm
RTÉ Morning Ireland
RTÉ Republic of Telly
Winterval, Waterford’s Christmas Festival
Best Mobile App (Marketing)
Asthma Coach
Bulmers deCider app
Permanent TSB
Pigsback App
HAILO
DoneDeal App iTunes
AA Ireland
International Rugby Board laws of Rugby
Best Mobile App (Events)
Culture Night 2012
Kilkenomics Festival 2012
The Gathering Gestures
Best Blog of a Business – sponsored by .ME Registry
AA Ireland
Gaumina
RaboDirect
Hunter Communications
Brown Sugar Hair and Beauty
Irish National Stud
Bonkers.ie
Blacknight
Best Business Twitter account – Marketing, Sales
@dublintown
@Warnermusicirl
@spinsouthwest
@blacknight
@RaboDirectIE
@DublinAirport
@wearecanteen
@spin1038
Best Business Twitter account – Support, CRM
@askpermanenttsb
@tescomobileire
@SMEcommunity_ie
@O2IRL
@irishrail
@aaroadwatch
@eircom
@vodafoneireland
@HailoDublin
Twitter Business Campaign
Arnotts – #arnottShoeGarden
Bord Na Mona Fuels / @LongNightIn
iPhones4Autism.ie / @iPhones4Autism
ISPCC Childline / @ISPCCChildline
Kronos Incorporated / @KronosInc
Laya Healthcare / @LayaHealthcare
Sligo Stats / @SligoStats
Vodafone Ireland / @vodafoneireland
Integrated Facebook Campaign: Page, App, Ads
Jameson Ireland
Mid-West Spin Bifida Association
HSE Quit
Apta Club Ireland
o2 Ireland
Cow and Gate Ireland
Funky Christmas Jumpers
Warner Music Ireland
Hailo Dublin
Tour America
Facebook Page for a Business (Owner Managed)
Funky Christmas Jumpers
Cork Independent
Vodafone Ireland
Music Scene
Galway Advertiser
SPIN South West
Barnacles
DoneDeal.ie
Republic of Telly
Hailo Dublin
Sam MacCauley Chemists
Kates Kitchen
Facebook Page for a Non-Profit/Organisation – Sponsored by The Irish League of Credit Unions
Irish Wildlife Trust
Look West
Irish Autism Action
IT Sligo
Dublin Zoo
Dublin Marathon
IT Blanchardstown
Focus Ireland
Waterford Gathering
Facebook Page for a Business (Non Campaign) – sponsored by MailMaker.co
Hairy Baby
Parcel Motel
CountryLife Gardening
Ford Ireland
A|wear
BreakingNews.ie
Spin 1038
Pigsback
Clevermama
Cow and Gate Ireland
Marks and Spencer Ireland
Carphone Warehouse Ireland
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