(Press Release)
BURLINGTON, VT (August 13, 2013) The countdown is over, and the ‘Season of Reason’ is finally here with today’s launch of Burton’s new 2014 collection, Winter 2014 catalog and the completely redesigned Burton.com. One of the most anticipated moments of the year for snowboarders worldwide, today is the day when riders everywhere can check out thousands of new Burton 2014 snowboards, boots, bindings, outerwear, bags, apparel and more. And it doesn’t stop there. To kick the season off right, Burton is also premiering the first teaser from its brand new, four-part web video series, called “Burton Presents – [Snowboarding].”
First up is the product. Designed and tested by the world’s best snowboarders, the 2014 line is absolutely next level. For boards, check out the men’s Trick Pony and women’s Social Restricted, both winners of the coveted Transworld Snowboarding Good Wood awards. Also big news on the boards’ front is that all Burton snowboards featuring The Channel mounting system are now backed by a three-year warranty. For bindings, take a close look at the 2014 Malavita, which features top technologies backed with a freestyle focus. Burton boots offer Total Comfort technology, so from day one to day 100, they start comfortable and stay comfortable. On the outerwear side, Burton keeps riders warm, dry and looking good with a vast line that features best-in-class technology and design, including the men’s [ak] 2L Swash Jacket, the women’s Jet Set Jacketand the Boys’ Fray Jacket. This season, Burton also has some incredible, must-see collaboration projects, including collections designed with Gwen Stefani’sL.A.M.B. and Pharrell Williams’ BIONIC® YARN. Finally for 2014, Burton has created an exclusive #Screengrab technology in gloves, and expanded its sustainable offerings with the Green Mountain Process in the apparel and baglines.
To dig deep into the new Winter 2014 collection, check out the freshly designed Burton.com, packed full of original content that showcases Burton’s industry-leading products, top team riders and world-class events. Fully optimized for mobile and tablet browsing, the new site features a host of updated shopping tools, such as the Board Finder,Outfitter and completely redesigned Bag Check. At the heart of Burton.com is the Product section, which is fully enhanced so users can dive into the top 2014 tech stories via detailed descriptions, videos and close-up product images that clearly explain innovative product features. Another key highlight is the updated Dealer Locator that helps shoppers find a local store to check out all the latest men’s, women’s, youth and tech gear. Also core to the site is the interactive Burton Team page, packed with team photos, bios, setups, media and footage. New to the Team section this year, users can also check out Team Kit Lookbooks that show what the team is riding. And finally, look for the new Features & Video section, where Burton publishes a mountain of original content showcasing snowboarding stories, photos and videos across seven unique channels including, ‘Discover The Channel,’ ‘Form Follows Function,’ and ‘Kid ‘n Play.’
In addition to unveiling the new 2014 product, catalog and website, today Burton also released the first official teaser of its brand new four-part web video series, “Burton Presents – [Snowboarding].”With footage filmed on state-of-the-art RED cameras, the four distinct edits feature the best of Backcountry, Street, Women and Resort riding, showcasing Burton pro snowboarders at locations around the globe. Check out the first official teaser, and look for new “Burton Presents” installments dropping every other week starting with “BACKCOUNTRY [Snowboarding]” on 9/13, “STREET [Snowboarding]” on 9/27, “WOMEN [Snowboarding]” on 10/11 and finally “RESORT [Snowboarding]” on 10/25.
Stay tuned for more details about all things Burton 2014 with hashtag #BurtonWTW, including new video teasers, contests and upcoming in-store events. To shop the new 2014 gear from Burton, head to your local snowboard shop, www.burton.com, or a Burton flagship store near you. And to request a catalog, please call Burton Rider Service at (800) 881-3138 or fill out a catalog request on Burton.com. Get ‘em early while supplies last.
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