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Executive Summary Instagram may not have the reach of its better-known social media rivals, but it has an ever-increasing following – something world leaders and their advisors have not been slow to recognize. The heads of state and government and...

By Glen In 2013 we conducted the first ever wide scale survey of fans of The Airborne Toxic Event, inviting followers of the band to weigh in on their favorite songs, albums and lyrics, concert-going and listening habits, TATE merchandise and more....

Social media has grown a lot over the past few years and is still exploding like never before. And that exactly is the reason why marketers are allocating more budget for search engine and social media marketing campaigns. Social media marketing is...

Discover how social media are becoming one of the most important factors in brand promotion, customer loyalty and CMR strategies [infographic] There’s no question that technology has greatly evolved over the past years. Media outlets have continuously...

Ask any one of us on the social media team at Lexus UK what excites us the most about what we do, and the answer would be the same from all parties – creating and sharing amazing product news and content, and talking about it with our fans. &nbsp...