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British Gas, Mintel, Cambridge University, Blippar and Knowledge Transfer Network are among the major names set to speak as part of Packaging Innovations 2017’s newest show feature, The Ideas Factory. This brand-new theatre will welcome an array of non...

“As big data continues to grow, the most successful, competitive organizations will be the ones with the ability to turn that data into game-changing paths to new revenue opportunities and operational effectiveness.” - Booz Allen Hamilton...

Leads. Customer. Sales. These are the 3 most important goals of every business. If you want to build a thriving business, you need to take care of your biggest assets – Customers. Sadly, most businesses are obsessed with lead generation – but careless...

Define what you’re looking for before you turn to professionals for help. Recent research from 165 senior level marketers and 115 agency executives by RSW provides some valuable insight on the state of organizations and the relationships that they’re...

Human Capital Management Companies Realize Big Returns By Putting Passionate Customers at the Center of Their Marketing Efforts Toronto, March 27, 2014 – Influitive, the advocate marketing experts, today published the first case study showing...