Intel Malaysia and Microsoft Malaysia today announced a joint campaign in encouraging Malaysians to be empowered by Windows 10 devices with Intel® processors to help them achieve more in their daily lives.
Dubbed “Make Magic. Every Day.”the campaign aims to reach out to consumers in Malaysia to introduce devices running on Intel® processors and Windows 10 through a series of instore and online promotions, as well as the engagement of local influencers.
The launch was marked by the unveiling of local influencers for the campaign, including leading local beatboxer, Shawn Lee; social entrepreneur Christopher Tock and Sabrina Tajudin, co-founder of Breena Beauty and leading fashion blogger.
Over the course of November and December, they will be sharing their experiences with Windows 10 devices powered by Intel® on their respective platforms and on makemagic.my. Parenting blogger, Jenny Chin of imafulltimemummy.com, will also contribute.
“We are honoured to have some of our local influencers who are making magic in their own realms of influence to be sharing their experiences with Intel®-powered Windows 10 devices,” said Sumner Lemon, Country Manager, Intel Malaysia and Singapore. “We hope that the campaign can positively influence Malaysian consumers who are looking at a device refresh to explore the ways how Intel’s and Microsoft’s technologies can help make a positive difference in their work and personal lives.”
“Customers have generally been positive on the launch of Windows 10, and many have made the switch to upgrade to a new operating system,” said Bruce Howe, General Manager, Consumer Channel Group, Microsoft Malaysia. “With the campaign, we hope to engage more customers and users to consider a refresh and embrace new form factors and to take the step to embrace a more personal computing experience with Windows 10.”
Make Computing More Personal and Natural with Windows 10 and Intel
Devices, including 2-in-1s, laptops and desktops running Windows 10 and powered by Intel® processors will enable users to benefit from a more personal and natural computing experience, allowing them to achieve more. This includes:
Experience performance: Users can experience performance through new features that help boost their productivity. For example, Intel® Speed Shift Technology provides amazing responsiveness that lets customers shift between apps seamlessly Coupled with Microsoft Edge, the first browser to enable annotation via touch or pen input – users get to be more productive and efficient from the get go.
Enhanced user experience: New Windows 10 and Intel® devices will create new ways for users to interact with their devices in a more natural manner. For example, Windows Hello enables users to simply log in with just a look. It’s enterprise-grade security and no password is needed – on a new PC with Intel® RealSense™ technology.
Richer gaming experiences: Devices running 6th Generation Intel® Core™ processors will see graphics that are up to 30 times better[1] for seamless and smooth gaming and video experiences versus the average five-year-old computer. Coupled with gaming apps like Minecraft: Windows 10 Edition Beta, Halo: Spartan Strike, Halo: Spartan Assault and many others, users can definitely immerse themselves in a gaming experience that truly puts them in the center of the action.
With Windows 10 and Intel® processors, consumers can also look forward to even more new 2-in-1 form factors from brands such as Acer, Asus, Dell, Lenovo and HP that are thin, light and made to adapt to consumers’ needs of mobility and power in one single device.
Windows 10 enables users to do great things
With more than 110 million devices running Windows 10 today globally, the operating system has seen warm reception among consumers who have embraced new, innovative features for a familiar, yet more personal and productive experience on their devices.
Windows 10 is fast and familiar — with the return of the Start menu and Live Tiles for instant, streaming updates of what matters most. Its security features include enhancements to Windows Defender and SmartScreen to help safeguard against viruses, malware and phishing and innovations such as Windows Hello, which offers a fast, secure, password-free way to log in. Keeping up-to-date is also simple, as free updates will help people stay current with the latest features and security updates for the supported lifetime of the device.
“Whether you are a working parent, starting your first job, a lifestyle and fashion junkie, or just simply on the lookout for productive hacks that help you gain positive control of your life, technology has inevitably become a necessary tool to empower individuals to achieve more in their daily lives,” said Howe.
“Windows 10 devices with Intel® processors have been developed with the user in mind. With innovative and intuitive features such as Windows Hello, the new Microsoft Edge browser and Continuum, it enables our customers to be able to do more in a more natural and personal way with their devices.”
6th Generation Intel ®CoreTM processors powers new experiences and form factors
Launched earlier in October 2015, the 6th Gen Intel® Core™ processors deliver enhanced performance and new immersive experiences at low power levels, while supporting the broadest of devices design, including 2-in-1s, laptops and high-definition All-in-One desktops.
The Intel® Core™ M Processors can offer twice the speed of leading premium tablets and creates opportunity for thinner, lighter yet powerful Windows 10 2-in-1 devices, including the upcoming Surface Pro 4 which will be launched in Malaysia on 19 November 2015. The 6th Gen Intel® Core™ processors, on the other hand, deliver significant improvements in graphics performance to offer stunning visuals for gaming, as well as compelling 4K content creation and media playback. The Lenovo Z51-70 is one such device to be powered with the latest 6th Gen Intel® Core™ processors, which empowers users to revel in rich gaming on their laptops.
In addition, the 6th Gen Intel® Core™ processors empower new features and experiences, including the Intel® RealSense™ Camera. It will be available on a range of new 6th Gen Intel® Core™ processor-based 2-in-1s, notebooks and All-in-One desktop systems, offering new depth-sensing capabilities and immersive experiences that allow people to do things like take and share lifelike 3-D selfies, scan objects and print in 3-D, and easily remove and change their background during a video chat.
“The significant improvements we’ve delivered with the 6th Gen Intel® Core™ processors truly enables an amazing PC experience, especially with manufacturers that deliver new form factors that are lighter, faster and feature a longer battery life,” added Lemon. “These enhancements addresses the user demands that we’ve seen so far, and also empowers users to truly make magic in their daily lies with the technology they own.”
Make Magic with promotions from Intel® and Microsoft
Intel Malaysia and Microsoft Malaysia also announced that it will launch a promotion this festive season for Malaysians to experience the capabilities of Windows 10 devices with Intel® processors. Consumers will receive a RM150 Lazada voucher when they purchase eligible Windows 10 devices powered by Intel® processors. The promotion will end 31 December 2015 and is applicable in participating retail stores across Malaysia.
Consumers also stand a chance to win prizes when they participate in the Magic Cube Challenge which will take place for five consecutive weekends starting next weekend on 21 November, and ending 20 December, at selected retail stores in Low Yat Plaza and Digital Mall PJ (please refer to page 5 for a full list of participating stores).
For more information on the “Make Magic. Every day.” campaign, visit http://makemagic.my?utm_source=rss&utm_medium=rss and follow us on Twitter – Microsoft Malaysia (@MYMicrosoft) and Intel Malaysia (@myintel).
[1] 6th Gen Intel Core i5-6200U (43WHr batter size) to a 5 year old PC based on Intel Core i5-520UM (62WHr battery size): 30x better graphics performance (3D Mark Cloud Gate graphics test sub-score).
The post Intel and Microsoft Encourages Malaysians to Make Magic appeared first on Smart Investor.