A professional product photo gallery is important for managing and displaying your products. There are many tools out there, especially for consumers, but when it comes to your product photography, it’s worth doing it right.
A product photo gallery needs to be of quality, brandable, and put the emphasis on your products. You can create a professional product photo gallery in 3 steps with Smartimage.
Upload
The first step in creating a professional product photo gallery is uploading your files to Smartimage.
High quality imagery
Don’t let the quality of your photos hinder the display of your products. Upload your highest resolution photos and Smartimage will display your photos beautifully, even on Retina Displays.
Product information
Apply descriptions and tags (keywords) to your files to provide valuable information and improve the ability to search for and find the files within the photo gallery. If you already have this information embedded in the file, it will be automatically imported into the title, description, and tags fields.
Cloud storage
When your product photo gallery is in the cloud, it gives you versatility to access and share it. When a photo gallery is on your desktop, it’s difficult to give your team access and it’s impossible for your sales team to share it while on the road. Smartimage allows you to access it from anywhere around the world and gives you the privacy settings and security.
Customize
Being able to customize a tool gives you a professional edge. Branding and tailoring the tool for your organization puts your best food forward.
Layout
Customize the layout of your product photo gallery to optimize the viewer experience. Are you looking to provide a gallery where your team can search for and access specific product photography or are you looking to show off your innovation to customers by displaying specific product shots. A thumbnail gallery allows you to display images where you can browse many images at a time and be able to use tags or search to find specific products and images. A carousel gallery is great for when you want to show off specific images in a more linear fashion, one at a time. Smartimage allows you to create either with the simple flip of a switch.
Privacy
Smartimage gives you the flexibility to keep images private or to have them public. Keep those unreleased product shots private and those you want the world to see public. If you are looking to share some product shots with a group but don’t want them available to anyone else, apply a password to your private collection.
Branding
Branding is what helps you differentiate yourself from the competition. Sound your product photography with your branding. Apply your color palette, add your logo, and a custom header graphic to a collection.
Share
Get your product photography in front of the right people. Whether you’re looking to share with sales leads, your internal marketing team, clients, or the public it’s important to be able to view and use your product photography.
Embed
Smartimage gives you multiple options to embed. You can use dynamic linking to embed an image with a custom size, crop, quality, and more into your web pages by copying and pasting a unique link created by Smartimage. You can also embed entire collections in a carousel gallery or a thumbnail gallery.
Email
Email a public or password protected collection to an individual or group to provide them with the files they need. It’s a simple way to share a collection with a very specific group.
Social media
Share a collection of the latest product photography on social media or share an individual image. If you aren’t sure why you’d share a photograph of your product or other visual content on social media, check out this post “Visual Social Media: How Images Improve Your Social Media Marketing” by the Social Media Examiner.
Creating a professional product photo gallery with Smartimage
Smartimage makes it easy to create a product photo gallery. Use it to centralize your files and make them accessible to your team. You can then share them with whoever, whenever. It’s simple design allows you to signup and create a gallery in minutes. Try it out for free.
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