1. Proposition
- One sentence explanation of what your business is
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Fit Britches is a range of clothing and
underwear designed and clinically proven to help lose inches,
reduce signs of cellulite and aid skin elasticity.
2. Why are you a smart business?
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Fit Britches unites textiles with innovation.
We provide our customers with high technology smart clothing which
is designed and scientifically proven to help you look and feel
FIT.
Our hot knickers emits heat when it comes into
contact with the skin, this increases blood circulation and
metabolism which in turn stimulates inch loss and improvements in
skin conditions such as cellulite. Tried and tested by independent
clinical studies we tested 50 women who wore Fit Britches for 8
hours a day over a 60 days period without making any changes to
their diet or lifestyle, the results:
12cm / 5 inches from the waist
7cm / 3 inches from the hips
10cm / 4 inches from the thighs
92% higher skin blood microcirculation
8% more skin elasticity
11% improved cellulite signs
9% more collagen synthesis
51% Better thermoregulation
33% Lower lactate accumulate
Fit Britches launched in January 2013 online
to date we've received 400,000+ hits to our website www.fitbritches.com and have served thousands
of customers in over 50 countries.
3. What's the smartest thing you've done to help your
business grow?
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The smartest thing was bringing Fit Britches
to market and the second is smart marketing by using the power of
PR, social media to spread the word and achieve our mission
statement to "reshape" the world.
Fit Britches was featured on ITV This Morning
show as TOWIE star Gemma Collins top pick
Hit the regional & national press. Read
about us in the Daily Mail
We made headlines around the world. One of our
customers sent us a picture of an article published in Malaysia
4. What smart things do you do for your
customer's?
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