2014-03-10

SDM’s Tel Aviv (Gindi) Fashion Week reporters are the girls behind Dreed*Tea, a Tel Aviv based online fashion magazine in English. Bringing you all that is new and unique in Israeli fashion.



Last night marked the 2014 opening of Gindi Tel Aviv Fashion Week. The smell of fashion filled the streets of Israel’s metropolitan wonder, as couture graced Israel’s infamous catwalk. Even the unexpected pouring rain did not damper the festivities, if anything, it seemed to put the stamp of European approval on the proceedings.

Organized by Gindi Real Estate Group and the great Israeli fashion producer Motty Reif, the event showcased the 3rd year of restoring “runway” back to the promise land. In years past, Israel had a strong fashion industry that held an annual fashion week for the last time 30 years ago. Alas, trends change and the sartorial scene took a back seat (trunk) while technology took over the country’s innovative forefront. That is until 2011, when the first revival fashion week strutted it’s style almost 3 decades later. Since then, Tel Aviv has proudly presented Israel’s fashion week… in some years even 2 (but more on that complicated story another time).

The Opening Night Gala was adorned with fashionistas and celebrities galore, and of course Dreed*Tea was on the scene to cover every last bit of the thrilling event for Size Doesn’t Matter. The reception’s atmosphere allured mingling international and local guests dejure with delectable cocktails and hors d’oeuvres with every coming pose. Culminating the night was a runway show, where none other than MISSONI presented their spring/summer collection.

The esteemed guests of honor included 3 generations of the chevron clad Missoni family, as well as Editor-in-Chief of Vogue Italia, Franca Sozzani. Attending from the Missoni legacy was Rosita Missoni, the patron and founder, Angela Missoni, the daughter, and the current designer, Teresa Missoni the granddaughter and the heiress of the brand.

Thats enough insider buzz for now. Our award winning photographer, Yuval Tebol captured the raw spirit of the night, so feast your eyes on all the happenings of Opening Night Gala . For more play by play visit see Dreed*Tea post about it.

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