Sivasdescalzo, Spain’s leading sneaker store for special editions,limited releases and reissues of vintage classics, has unveiled its new visual identity to the media, its employeesand guests from the world of fashion, sport and culture.
The change in our visual identity reflects the evolution of the company and coincides with the inaugural party to celebrate the opening of Sivasdescalzo’s new store in Barcelona. This state-of-the-art space at 18 calle Bailén introduces a revolutionary concept to Spain, with its blend of fashion, design and technology showcased in open spaces and elegant window displays, that catch the eye and promise a new and exciting shopping experience for our visitors.
In the six years since sivasdescalzo was dreamt up, the brand has grown to reach full maturity. The commitment and focus we placed from the very beginning on the quality and creativity of our product range and service, have borne fruit: we have experienced sustained growth in our business activities, consolidated our lead in the Spanish market and expanded to international markets.
With the growing interest on the part of customers and followers in the latest fashion collaborations, more exclusive brands and designer collections, sivasdescalzo’s range has moved with the times, especially with regard to its ‘fashion category’, which has experienced a surge in interest and sales. The highly regarded range of sneakers Sivasdescalzo brings to its customers, coupled with its outstanding customer service, have turned the brand into a reference with a far reaching influence on its many clients and followers.
The brand’s success means that it is now considered into one of the frontrunners in terms of fashion and lifestyle footwear. The new corporate identity carries through sivasdescalzo’s technological aesthetics and futuristic vision. The spry mood, relaxed design and friendly nature (aimed at a more varied audience) of the old logo have given way to new shapes emphasizing modernity and energy alongside and monochrome colors that embody balance and temperance in line with a more discerning and international audience.
The new logo, typeface and pictogram reflect the evolution of sivasdescalzo’s image. The stripped back simplicity of the shapes, the clean font and the geometric design echo the brand’s move towards a more contemporary and luxurious image, conveying an everlasting strength and energy. The sedateness of the black and the white, without so much as a touch of color, brings the logo to the fore.