Four Roses Co-founder Paul Jones Jr. trademarked the Four Roses name in 1888. The story is that Paul Jones Jr. and his father, Paul Jones Sr., had opened a grocery and warehouse in Atlanta and the younger Paul became interested in distilling. At the time, he was also courting a local lady, and asked for her hand in marriage. They agreed that, at a grand ball they were to attend, if she were to accept his proposal of marriage, she would wear a corsage of four red roses. She wore the corsage and the two were married.
Knob Creek is produced at the Jim Beam distillery in Clermont, Kentucky, US. It is named for the creek that ran behind Abraham Lincoln’s childhood Kentucky home. The late Booker Noe, Jim Beam’s sixth generation master distiller, chose the name because he thought it reflected his values in making whiskey.
The rye whiskey brand name Whistlepig comes from the 'single oddest piece of social interaction' that founder Raj Bhakta had ever experienced. Bhakta was hiking outside of Denver, Colorado, US. “Out of the blue popped a guy with a thick French accent and a big shock of white hair,” says Raj. “He got very close into my personal space and asked ‘Could it be? A whistlepig?' I had no idea what he was talking about or what he was looking at. When I didn’t understand, he snapped in my face and repeated himself. When I still didn’t understand, he flicked his wrist and took off.”
The Wild Turkey name dates back to the 1940s, “Thomas McCarthy, an executive from Austin, Nichols the company that made the whiskey at the time, took all the New York business folks on a big turkey hunt every year.” The trip’s festivities would include hunting and whiskey. That year, he pulled 101 proof bourbon for the guests. The next year, they asked him to bring the same bourbon. He pulled a sample, and the brand’s name was born.
