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It’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a...

A CYNOPSIS MESSAGE FROM AZTECA AMERICA AZTECA AMERICA Fastest-growing Spanish-language network in prime time among key demos in June Total viewers +41%,  A18-49 +52%, and A18-34 +67% Highest June ratings in 4 years across total viewers, A18-49, and...

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...

Share 20 PPAI Pyramid-Winning Programs Share The Ins And Outs Of Their Sweet Success For almost 60 years, the PPAI Pyramid award has been the award to win, because it’s the ultimate recognition for distributor excellence in promotional program creativity...

This written instrument is in the following e-collections/radical verb issues: Viewpoint  New Methods  Advertisement: Preregister since for the Medicine 2.0 Congress Viewpoint How Can Research Keep Up With eHealth? Ten Strategies toward...