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The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...

Like all professions, the marketing world is in the middle of an upheaval, in large part because of the effects of digital, which has forced marketers to rethink traditional practices and devise new strategies to reach consumers. Still, if the game is...

It’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a...

‎Ray Ban Sunglasses Cheap Sale FCBNJA1600 XBRE836601: new section ← Older revision Revision as of 06:06, 25 September 2013 (4 intermediate revisions by one user not shown) Line 82: Line 82:       back in may,Fashion Sunglasses...

Change happens whether we pursue it or not. A quick look at the total disruption that’s occurred within sectors such as hospitality, travel, retail and banking over the recent years should serve as a wake-up call to big businesses that they need to be...