2015-10-12



I started scrapbooking by accident, making a gift that was a group present in stolen moments hidden away so the recipient wouldn’t see. By the end of that first album, I was already in love with the idea of this craft. The idea that you could put photos and notes and memorabilia and just cute stuff together with some paste and ink and have a truly unique handmade time capsule of memories filled my heart with excitement and my head with ideas. That was a very long time ago, in 1998. Very much has changed since then. But not that excitement and not those ideas.

The funny thing for me is I could start about ten sentences with ‘The most amazing thing about scrapbooking is…’. At least ten. Which is terrible, because clearly I should know how to use a superlative and if it truly is ‘the most’ then it can only be one. I just don’t know how I would choose. I’m amazed that I have all these albums that track all those changes in life since 1998. I’m amazed that this format of memory keeping makes it easy for me to go back and document things that happened before I was a scrapbooker (not so easy with Facebook or Instagram or whatever other online capture of everyday life). I’m amazed that teaching in this craft became my actual job. I’m amazed that I’ve met such wonderful people with amazing stories. I’m amazed that some of them became my closest friends in life. I’m often amazed that my husband doesn’t stress about me taking up an entire room of our home with albums and craft supplies! And over this last year and a half, I’ve been more and more amazed at how much it fills me with happiness to see people creating their own projects with products I’ve helped to make. I can have the most rotten of days when everything just seems to be going wrong and I’ll take a peek at a project on Instagram and the entire bad day is gone. I really didn’t predict when I had that first discussion with American Crafts that I would ever be that emotional about product! But I truly am.



It’s that emotion that has made me put something off for a bit. I love seeing everything that is shared and I hope those who don’t post their projects online are enjoying the products as well. But one other thing that hasn’t changed is that I’m just a one scrapbooker show over here. After a year and a half of products with American Crafts, it’s time I branched out a little bit and put together a team of crafters to help me share the ways these products can be used in styles that are not my own. I need someone who is confident with cards, someone who has a passion for pocket pages, maybe even someone who plans with panache or dazzling with decor. I’d also appreciate some help from a few fellow 12×12 fans too, since there is such a wide range of styles in the scrapping world.

From this, yes, it’s time for a design team call. Rather than just say there are x number of spots and each person will have to make x number of projects per month or similar, there are a range of opportunities available. Some will be perfect for someone who works well in a tight time frame, like making projects for display at the CHA trade show. Some will be perfect for someone who has wanted to try out the idea of being on a design team but didn’t love the idea of the commitment, with just a one or two project remit. My hope is this will be a great way to share the love: of paper craft in all forms, of sharing ideas, of meeting new faces in this industry, and yes, of my products too.



To apply, please send an email to shimelle+dt@gmail.com and include the following in your message:

…Your name and location

…Links to pages where you share your work with others. This might include: Twitter, Facebook, Instagram, YouTube, Pinterest, your own blog, the blog of a brand you currently design with, the gallery of an online store or community. Please don’t feel you have to include any platform you use just to share non-crafty things. I totally respect that many people use Facebook to connect with real life friends rather than scrapbookers, and so forth.

…A summary of what kind of crafting you do, how you got started with it, and why you love it.

…Images of three to five projects you have made and love. I hope you’re applying because you love the products in the American Crafts Shimelle collections, so it would be awesome to see at least one of those projects including Shimelle products. However, if that just isn’t possible, then that’s fine. You do not need to purchase anything new or make anything from scratch just for this call.

…For at least one of those projects, please include a short write-up to go with the project. Think along the lines of if you were posting this on your blog, Instagram, or elsewhere, what would you want to communicate to your readers?

…Answers to these questions:

1. What are your favourite colours for crafting?

2. How long do you like to take on your projects from start to finish?

3. If I asked you to make something new next week, no rules at all, what’s your first impulse for what you would make?

4. I’m ordering for us at my favourite coffee shop. What would you like?

5. What are your favourite tools for crafting? (Think die-cutter, stamps, punches, etc, rather than individual elements like paper and stickers for this question please.)

That’s everything. And it’s due by the 21st of October, 2015.

Like I mentioned earlier, this isn’t a case of everyone on the team having the same exact remit. Instead, I’ll be contacting applicants by email with the specifics, and I won’t be announcing anything in a public format until all those conversations have been had and all the details are agreed. But like all the guest posts on this blog and the guest contributors to my online classes, all the work will be compensated with pay. Paypal usually works easiest, but if that doesn’t work for you, there are other options we can discuss.

I’d love to hear from you. In fact, I would find it amazing.

Thanks for considering it!

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