2013-07-11
The best ecommerce product descriptions create an immediate impression. With just a few words, sentences, or paragraphs, they're able to tell a story, appeal to your imagination, and get people excited about your products. In other words, when it comes to online marketing--they're really freakin important!
As a small business marketing consultant, I often speak with business owners who don't see the point fussing over product descriptions. With limited time and lots of competition, they'd rather focus on something else.
But here's the kicker--they're ultimately what will bring your products to life and determine whether visitors to your site will make a purchase or decide to look elsewhere. Talk about a HUGE missed opportunity.
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