Not even the world's biggest brands are immune from reputation disasters. But there is hope for all of us. Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30 Days to a Better Online Reputation , kicked off day two of ClickZ Live New York by sharing 15 examples of reputation disasters, and what we can learn from these mistakes. What Is Online Reputation Management In a nutshell, Beal defined online reputation management as "an effort to increase the number of positive Internet discussions, while limiting the damage of any negative ones." It is a proactive effort to improve your reputation. Why is this important? Eighty-three percent of businesses in next five years will suffer an attack that will devalue their business by 20 to 30 percent. Eighty-seven percent of consumers tie the reputation of the CEO to reputation of the comp...