Google’s Matt Cutts answered in a video what webmasters and site owners should do about their out of stock products on their e-commerce sites. Matt Cutts basically said it depends on the size of the e-commerce site. He broke it down into three sizes: small sites with tens of pages, medium sites with thousands of pages and massive sites with hundreds of thousands of pages or more. Small E-Commerce Sites Small sites that sell items, such as handmade furniture, that showcase a product that is out of stock should likely link to related products. This way the customer can see that this owner can make or design something as displayed but at the same time, show other products that are currently available in stock that the customer can purchase today. Of course, it may make sense to add a manufacturing time next to the items that are out of stock. Medium E-Commerce Sites The norma...