Today, at Conductor’s annual client summit, #C3NY, Director of Research and Search Engine Land contributor Nathan Safran unveiled research from a pool of over 380 enterprise search marketers and SEO professionals, analyzing common behaviors which lead to success. Three key areas where the most successful search marketers thrived? Content, reporting excellence, internal education and evangelism. The results of the study identify best practices in each of these areas to separate “best in class” from “laggards”. The characteristics that define ‘best in class’ include being involved early in the content creation process and employing advanced reporting techniques. Specifically, reporting best practice behaviors include: Using reporting data to determine strategy Reporting early and often Varying reporting requirements by stakeholder interest Reporting automation to free valuab...