BANGALORE /PRNewswire/ -- Vizury, a premier
Big Data Marketing company today launched Vizury Reach, a product
that helps brands with their new customer acquisition strategy.
With this product launch Vizury emphasises its focus on offering
personalized marketing solutions that maximize ROI for its
clients.
"In an
increasingly crowded digital space new customer acquisition has
grown more complex. Brands must direct their efforts on reaching
the right audiences with the right message. Combining data,
technology and complex algorithms, Reach promises a unique solution
that directs relevant new customers to a brand's website on mobile
and the desktop. This solution works well across iOS and Android
devices," said Mr. Shiju Mathew, Head - Product Management,
Vizury.
He also added,
"Our beta campaigns have shown great results across various
verticals. For e-commerce brands we saw the new user ratio increase
from 22% (with retargeting) to 63%. Also, banking brands could
acquire new customers at 58% lower costs when compared to CRM
retargeting."
Reach leverages
behavioural signals sent by users across the internet to identify
new customers who are interested in the brand's offerings/services.
With its ROI driven approach this solution helps brands boost their
website conversions.
With Reach,
brands can action marketing strategies to:
Target relevant audience based on "look-alike" user profiling.
Retarget potential customers who have been dormant for pro-longed
periods.
With this new
product launch, Vizury now offers end-to-end marketing solutions
that help brands reach new users to maximize market share, boost
conversions with retargeting and maximize customer LTV through a
data management and marketing platform.
About Vizury:
Vizury, a premier
Big Data marketing firm, helps marketers secure customers using
personalized marketing solutions across channels. Established in
2008, we work with some of the best known brands in 40+ countries
across industries like travel & hospitality, e-commerce,
healthcare, automobile and classifieds. Listed on Deloitte APAC
Tech Fast500 for two consecutive years (2013 & 2014) and
a FOMA
2015 win for smart use of data, Vizury is among the first
companies in Asia to be badged a Facebook Marketing Partner
with an FBX specialty and a Twitter Retargeting Platform
Partner.
For more
information, please visit http://www.
vizury.com.
Follow Vizury
on LinkedIn or
on Twitter @vizuryonetoone .
Media
contact:
Namrutha Ramanathan
+91-9663323583
namrutha.ramanathan@vizury.com
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Source: Vizury
Related Links:
http://www.vizury.com