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Go Ghost Hunting With Pritam, Pyaare Aur Woh, On SAB TV India’s First ‘Ghost Buster’ Horror Comedy Set to Enthrall Audiences 28th February, 2014, Mumbai: Have you ever actually seen a Ghost ….. Have you been brave enough...

Editor’s Note: This post originally appeared on Medium. The below is an excerpt. You can read the article in its entirety here. In my previous article, How To Track Customer Acquisitions: Customer Lifecycle, Sales Funnel, and Content Strategy, I described...

Leads. Customer. Sales. These are the 3 most important goals of every business. If you want to build a thriving business, you need to take care of your biggest assets – Customers. Sadly, most businesses are obsessed with lead generation – but careless...

“Avoid saying anything negative about YouTube – leave the impression of the user experience up to them” Facebook tells its adtech partners in a leaked, confidential deck that teaches them to sell Facebook’s video ads. The 32-page...

Tom Martin knows a thing or two about developing a content marketing strategy. He’s a regular contributor to standout blogs like Ad Age, Copyblogger, Social Media Examiner, Social Fresh and MarketingProfs, to name a few. So when Tom shares his...