2013-03-12



Curating links for my weekly newsletter has built up a rather large collection of useful content.

Reading back over some of the posts that have been shared, I realized many of the links are not as main stream as I believe they should be. So I poured through what has become a library of links and selected the most useful, evergreen pieces.

I sincerely recommend reading everything on this list, and it’s a long one, so take it a section at a time – and bookmark it for later.

I promise you will come out a better marketer if you make it all the way through.

My Evergreen Content Criteria

Most evergreen content isn’t really evergreen, at least not in our technology-related vertical.

In dynamic verticals that change on an almost daily basis (search, social, design, ad tech, etc.) it’s difficult for content to stay perpetually useful, unless it is maintained and cared for.  Sometimes big changes can make an entire marketing channel obsolete overnight.

So for this list I will be using my own, slightly modified, definition of evergreen content.

Here is the criteria for the content I have included on this list:

Provides relevant information or a perspective that will remain useful for a minimum of 2 years.

Comprehensively covers a topic or process that is unlikely to change.

Aggregates disparate information to be more accessible to a larger audience.

Evergreen Content Categories

Click on any of the buttons below to jump ahead to a specific section, you can then use the Back to Top link at the bottom of each section to get back to these buttons easily.

SEO Local SEO Mobile SEO Video SEO International SEO CRO
UX Content Strategy Link Building PPC Content Marketing Social

SEO

WHAT IS SEO?

Getting Site Architecture Right

How To Develop A Keyword Plan

Craziest SEO Audit Checklist on the Internet

Maximizing ROI on Your SEO Investment

The Stunt Train SEO Marketing Manifesto

Optimizing Your Long-Tail Content Strategy: A Guide

What’s Your Landing Page’s Unique Ranking Proposition?

4 Ways to Optimize Site Structure for a Solid Search Engine Ranking Strategy

READABILITY AND SEO

How Google May Identify Navigational Queries and Resources

Microsoft Excel for SEO’s

Impact of Keyword Cannibalization: Beyond the SEO

Why it Makes Sense to Target Longtail Keywords First

KEYWORD MATCH RATIO

Spy On Competitors For Keyword Opportunities

Setting Realistic SEO Expectations

Information Architecture is Crucial to Good SEO

Estimating Organic Search Opportunity

How Google Might Ignore Insignificant Terms in Queries

Advanced SEO Tips for Blogs

The Advanced Google Analytics Cheat Sheet

Competitor Backlink Analysis in Excel

Fixing 5 Common SEO Problems with HTML5… Today!

SEO Podcast On Outing – Halo 18

Sustainable SEO vs. Myopic SEO

7 Best SEO Tips for (not provided) Keywords

Tested Advertising Strategies Respun For SEO

4 Steps to Becoming a Hero Using Competitor SEO Analysis

Own Your Role In SEO

SEO Competitive Analysis to Go

How To Spot Keyword Trends

The Advanced Guide to SEO

Hiring an SEO Company or Consultant

Can The SEO Industry Embrace Long-Form Content?

Blogs, Feeds, Follows, and Subscriptions for Keeping Up with SEO

Why Executives Should Care About SEO, and How You Can Help Them

Back to Top

 Local SEO

Local Search Ranking Factors

How To Create Your Local SEO Roadmap Through Research, Benchmarking & Tracking

The Definitive Guide to Local SEO

How To Identify Quality Citation Sources

The Best Online Local Business Directories For SEO

The Guide to US Census Data For Local SEO

Making Stuff Part of Your Routine (For Better Local Rankings)

4 Powerful Local SEO And Content Marketing Strategies No One Is Talking About

Glossary of Local Search Terms and Definitions

4 Reasons Small Businesses Should Have a Blog

How To Do Local SEO For Your Website in Five Minutes (or So)

Community: The best local SEO strategy you’re not using

Back to Top

 Mobile SEO

Building Smartphone-Optimized Websites

How to do a Mobile SEO Audit: Identifying and Maximizing your Website Mobile Potential

Mobile SEO Strategies: More than Just Choosing Keywords

How To Best Optimize Your Mobile Site For SEO

Mobile SEO: The Canonical Tag

Recommendations for building smartphone-optimized websites

Good Practices to Maximize Your Mobile SEO

The Mobile Movement

Mobile Couponing, SMS & QR Codes: What You Need to Know

Google: One URL With Special Stylesheet Is Easy Mobile SEO

Optimizing a Screen for Mobile Use

Local Search Engine Optimization: Mobile SEO & Local Tools

Back to Top

 Video SEO

Video SEO: A Beginner’s Guide

12 Valuable Tips for Video SEO Beginners

Building a Video SEO Strategy

Video SEO Walkthrough

Using Video SEO To Steal Clicks, Localize Results and Increase Conversion Rate

Back to Top

 International SEO

Establishing your International SEO Strategy: How to Start your International Web Presence

International SEO Best Practices Checklist

A Simple Guide to Using rel=”alternate” hreflang=”x”

ADVANCED INTERNATIONAL SEO WITH REL=”ALTERNATE” HREFLANG=”X”

11 Considerations For International SEO

International SEO: 5 Things to Get Right

International SEO: Dropping the Information Dust

Back to Top

 Conversion Rate Optimization

How to Get Traffic That Converts

[How to] Use Design Principles to Increase Conversions

How to make users scroll down your page

The LIFT Model: Use These Six Factors to Increase Your Conversion Rate

The 7 High-Converting Places to Add Email Sign-Up Forms to Build Your List

How to Calculate Customer Lifetime Value

Follow the F Pattern and Make Your Visitors Pay Attention

The SEOgadget Guide to Conversion Rate Optimization

Sell More By Being Human and Building Relationships

Gruesome conversion killers: 15 common causes of conversion death

A 50-Point Checklist For Creating The Ultimate Landing Page

How 5 Popular Landing Page Optimization Tips Can Also Hurt Conversion Rates

Back to Top

  User Experience

A/B testing discount leads to 121% increase in revenue

What are landing page elements that contribute to increased conversions?

The Blueprint for a Perfectly Testable Landing Page

25 Point Website Usability Checklist

How Mobile Is Changing Ecommerce [Infographic]

How Successful is Your Landing Page? The 3 Key Metrics You Need to Know

The Backward Landing Page

Comparing the Anatomy of B2B Landing Pages

Into The Mind of a Usability Expert

Reduce Bounce Rate: 20 Things to Consider

How Behavioral Design Creates the Best User Experiences

The Five Landing Page Metrics You Need to Know

3 Ways to Increase Conversions Using Heatmaps

Back to Top

 Content Strategy

We Can Do Better Than This

The Epic List of Content Strategy Resources

Mining for (Source) Content Gold

CONTENT RECALL

Should you work for free?

Content Analysis: A Practical Approach

Transitioning to a Content Strategy

Balancing user-centered design

A Basic (yet essential) Pre & Post Content Launch Checklist (with guidelines)

Common Creativity: Understanding the Rules and Rights Around “Free” Images on the Web

Practical Content Strategy, Part 1: Roles and Approaches

What It Takes To Get Remarkable Content Done

Back to Top

 Link Building

Using Brand Building Strategies to Improve Link Building

Please Exit The Link Building

Non-Intuitive Search Queries & Resources for Link Building

Stalking for Links

How To Estimate How Many Links You Need

How to: Get Links on Resource Pages

An Outreach Experiment for Paid Links in the Travel Industry

Putting Guest Post Outreach Theories to the Test [With Some Real World Data]

18 Tools to Speed Up Link Building

How To Be More Persuasive – Psychology 101 for Link Builders

The Most Creative Link Building Post Ever

Broken Link Building using BuzzStream

How Authorship (and Google+) Will Change Linkbuilding

The Link Builder’s Guide to Competitive ‘How-To’ Content Analysis

Big Brand Link Building: Identifying Link Opportunities via Misspellings

The Death of Link Building and the Rebirth of Link Earning

Link Building for Real Content

Blog Links That Bring Traffic, Not Trouble

Link Building With Your Sales Force

Backlink Analysis: 20 Uses Beyond Link Building, Part 3 of 3

Forum Participation Rubric for Ecommerce Link Building

131 (Legitimate) Link Building Strategies

Link Building Strategies – The Complete List

Link Building Query Theory: 7 Crucial Keyword Types for Link Prospect Querying

Who’s Your Competitor? – St. Stephen Relation Building

Prospecting with Power – Using Link Prospector with Screaming Frog for Brands

Linkable Asset Inventory: A Starting Point For New Link Building Campaigns

Link Building By Imitation

Link Building for Local Search

Link Prospector’s Guide to the InAnchor Search Operator

How to Make Your Website More Interesting and Linkworthy

Back to Top

 Pay Per Click

6 Essential PPC Landing Page Optimizations

The Who, When, and Why of PPC Account Audits

Are You Following PPC Best Practices?

Consider The Ends To Justify The Means In PPC

Conversion Optimization 101: Perfectly Persuasive PPC Landing Pages

9 Most Misleading PPC Metrics

LinkedIn Ads: The Social Marketer’s Ticket To Amplifying Organic Reach

How to Easily Manage & Test Millions of Ads

PPC Pro – You’re Being Replaced

You Must Choose a Winning PPC Ad

Tips for Managing High Spend, High Volume PPC Accounts

5 Mistakes That Can Ruin Client Relationships in PPC Marketing

PPC 101 – The Beginner’s Guide To Pay-Per-Click Marketing

Back to Top

 Content Marketing

The Complete Guide to Blogging for your Business

The Two Most Important Words in Blogging

Are Your Titles Irresistibly Click Worthy & Viral?!

Technical Hacks for Content Marketing

How Video Drives Consumers to Purchase

[GUIDE] Inbound Marketing Funnel Do’s and Don’ts

Content Marketing – Think Campaigns Not Just Links, Your Guide to TOFU

Content Marketing Worth Imitating

Here’s How “Product Context” Helps You Sell More Stuff Online

The 3 Emails You Must Send During a Launch… and a Fresh Alternative for Bloggers

Define and Align: A Manageable Content and Social Media Marketing Process

Why Your CEO Doesn’t Care About Content Marketing

8 Writing Triggers You Should Never Ignore

How to Leverage Personal Brand to Rank Your Business

Seventeen Ways To Improve Your Blog – Case Study

Could Algorithms Replace Writers?

How to Get Major Press For Your Startup, Small Business, Or Website (with No Connections and Without a PR firm)

What’s all the fuss about tone of voice?

Back to Top

 Social Media Marketing

Finally! A complete list of every (important) social network’s image dimensions!

The Ultimate Guide to Twitter Marketing

How to Identify a Narcissist on Twitter

8 Simple Rules For Social Media Marketing in Business to Business Markets

GOOGLE+ SEO

10 Dead Simple Tips to Take Advantage of Google+ for SEO

The Science of Instagram: How to Get More Followers and Likes

35 Ways to get Links in 35 Minutes

HOW FOLLOWABLE ARE YOU ON TWITTER?

In The True Spirit of Evergreen Content

This post is going to remain a living document, so please share your favorite evergreen content link in the comments below so I can add them. Thanks!

The post An Evergreen Content Forest of Digital Marketing Resources appeared first on SEO Nick.

Show more