A lot of people will tell you that SEO is dead, but whether we like it or not, SEO is alive and well. However, SEO has evolved tremendously over the last decade and continues to change every year.
Of all the various aspects of digital marketing, SEO continues to be the most misunderstood subject. That’s why I’ve decided to put together a quick guide of the best SEO resources available—from beginner to advanced.
Everything you’ll ever need to know about getting found in search can be learned in the following 27 SEO resources.
Enjoy!
1. The Beginner’s Guide to SEO by Moz
Key takeaways:
How search engines operate and how people interact with them
Why SEO is necessary
The basics of design, user experience, and content creation for SEO
Keyword research
Useful tools for SEO
Common myths and misconceptions about SEO
2. The Advanced Guide to SEO by QuickSprout
Key takeaways:
Indexation and accessibility
Site speed and performance as relative to SEO
Keyword research and advanced data research
Link building techniques
Search verticals
3. The Beginner’s Guide to Link Building by Moz
Key takeaways:
What is link building and why it’s important
Understanding good vs bad links
How to start a link building campaign
Link building metrics
Advanced link building tips and tricks
4. Cracking the SEO Code: Tricks and Tactics to Magnify Search Visibility(Video) by Rand Fishkin
Key takeaways:
Understanding ranking algorithms
Google’s policies and approach
How disappearing data makes SEO more challenging
Keyword research and content creation
The truth about link building
Social media and SEO
5. Why Content Marketing is the New SEO by Quick Sprout
Key takeaways:
Content marketing by the numbers
The difference between content marketing and paid SEO
The best types of content for SEO
6. Search Engine Optimization Starter Guide by Google
Key takeaways:
SEO basics
Improving site structure
Optimizing content
Dealing with web crawlers
SEO for mobile
7. Actionable SEO Steps That Aren’t as Scary as You Think by Twoodo
Key takeaways:
Google keyword research
How to identify the popularity of the keyword
Where to include the keyword
How to read your page as Google bots do
Submitting your URL to Google
Externally improving your SEO
8. The Complete 2015 Guide to Local SEO For Insurance Agents by Agency Nation
Although this guide is written for insurance agents, the advice is applicable for all local businesses that want to get found in search engines.
Key takeaways:
Understanding on-site SEO indicators
Internal linking for SEO
Setup and use of Google Plus and Google Local
Leveraging client reviews
Social media and local SEO
How to get backlinks
Understanding the impact of visitor behavior on SEO
Building local citations
How to use location-based landing pages
Mobile Marketing
9. Local SEO Checklist by Synup
This is a web-based checklist that helps you stay organized as you go through the various steps for local search engine optimization. For each item on the checklist they also provide a valuable resource, so you know why that step matters and how to do it.
10. The 2015 Local Search Ranking Factors by Moz
Key takeaways:
Overall ranking factors
Top 50 localized organic factors
Top 50 local pack factors
Negative ranking factors
Top 30 difference-making factors in competitive markets
Factors that matter more with recent changes to local pack
Commentary from local SEO experts
11. How to Not Suck at Local SEO(Slideshare) by Darren Shaw
Key takeaways:
How the impact of reviews varies by industry
User experience and SEO
How to increase brand awareness on Yelp
Why keyword stuffing sucks
Embedding a Google map in landing pages for SEO
How to clean up directory listings
How to build citations and why they matter
Cleaning up spammy links
How to get at least one super link
12. Designing Business Location Website Pages by Local University
Key takeaways:
Common landing page pitfalls for a one location business
Creating the best single location business web page
Location page SEO and technical enhancements
Good examples of a single location web page
13. Bring Your Local Business Online #1 (Video series) by Google Webmasters
Key takeaways:
Determining your business’ value proposition and online goal
How to find potential customers
Basic implementation and best practices
How to differentiate your brand from the competition
Engaging customers with a holistic online identity
14. 10 Smart Tips to Leverage Google+ for Increased Web Traffic by Moz
Key takeaways:
Writing headlines for engagement
Formatting tricks to create eye-catching posts
Sharing the smart way
How to use hashtags
Leveraging Google+ comments
15. How to Use Google+ for Social SEO by Plus Your Business
Key takeaways:
An introduction to Social SEO
Social SEO vs traditional SEO
How to gain authority using Google+
Building your profile and optimizing posts
How to build a community around your Google+ page
16. 12 Powerful Ways to Use Pinterest for SEO by Epreneur TV
Key takeaways:
How to optimize your profile
Maximizing social signals and creating more backlinks
Using keyword-rich captions
How to optimize your images
17. Keyword Research: The Definitive Guide by Backlinko
Key takeaways:
Using Google Keyword Planner
Understanding long tail keywords
Identifying keyword competition
Valuable keyword research tools
How to create SEO content
18. The Web Developer’s SEO Cheat Sheet by Moz
Key takeaways:
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