Updated for 2015! Looking to outsource? Here's a rundown of the costs of social media marketing, both for Freelancers and Small Social Media Consultants.
How Much To Charge For Facebook Marketing in Mumbai, INDIA
How Much Does Facebook Marketing/Advertising Costs?
If you thought the costs of marketing with Twitter was high, you might want to checkout Facebook marketing rates. To set up a new Facebook account and Fan page setup and then provide a limited ongoing training to business partners, online PR agencies charge an average of $2,500-$5,000 per month, with some going as high as $9,000. Of course, this also includes status updates and interacting with customers. If you have used any of this services you may have noticed that they fail to provide any Social Media Marketing (SMM) Strategy.
If you're shelling out a minimum of $4,500 per month for Facebook Fan Page management, you're not getting any strategy behind the efforts. That costs extra (sort of like adding bacon, but with no taste). Now, we'll admit that building a Social Media Strategy for Facebook is the most important part — you've got to go into social media marketing with a game plan and a list of goals to achieve from it, or you'll never really get anywhere. This is the reason you don't want to outsource your company's social media management to a fresher or a young kid who just took a class in marketing at college. Online PR agencies know this, and they make sure to charge you for their social media expertise.
Tips For Social Media Manager (Newbies)
Figure out how many hours it will take you and base your price on that. That way you can give them an accurate account of the work you are providing. You should pre-determine some KPIs so they can get an idea of the effectiveness of your efforts.
You could start with an initial fee for the social media strategy work if needed and then a retainer arrangement for the ongoing updates and account maintenance.
I would suggest to set it up this way because without the social media strategy in place how do you know how much content and maintenance the project will need? You can also add in additional fees for the photography work and make sure you have the proper fees in place based on the licensing agreement for your images.
And while you want to have a reasonable price as a freelancer or a small time social media consultant, you still need to pay the bills. A standard way of figuring out your cost as a freelancer would be to figure out all of your monthly bills and determine what you need as an hourly rate to keep the marketing project on, then adjust the budget based on market rates and your experience.
The initial maintenance will be heavier as content and process gets in place so I would have more hours upfront and taper off. I would place a caveat into the contract to review the ongoing retainer once the strategy has been put in place and the programs start to enter the market.
So ultimately something like this:
Initial social media strategy:
Hourly rate x 40hrs = XXXX
The 40 hours here is just a placeholder as I dont know the full scope of the project.
Month 1 retainer:
Hourly rate x 25hrs per week x 4 weeks= XXXX
Month 2+ retainer:
Hourly rate x 15hrs per week x 4 weeks = XXXX
Again this is just an placeholder hours but if you are creating a lot of content and there are a lot of conversations you need to manage, this might increase.
Photography
Images each = Hourly Rate X 2hrs
You need to make sure you get paid for your photography work. Typically I charge about 2 hours. This would include time for taking the photo, retouching and resizing.
You should also retain all rights to your images and ask for a copyright and your name mentioned as the photographer linking to your portfolio. If they want to own the images or remove your information, then you can charge more for this service.
Still Not Convinced, huh?
Checkout below references for Facebook Fan Page Marketing prices in INDIA
Facebook Marketing
Freelancer.in:- https://www.freelancer.in/jobs/Facebook-Marketing/1/
Project:- 1000 Facebook likes for Anshikasparkle - INR 320/- per hour for less than a week.
Fiverr: https://www.fiverr.com/categories/online-marketing/social-marketing/#layout=auto&page=1&ref=seller_language%3Aen
Project:- I will help you with marketing and engaging your fans on Facebook for $5 - Price 5$ and Orders in Queue - 12
Upwork: https://www.upwork.com/o/jobs/job/_~014601d126ef79181d/
FACEBOOK MARKETING - Budget: 40$ - The job is to get 3000 likes to the page.
PeoplePerHour: http://www.peopleperhour.com/freelance/social+media?sort=availablenow&maxHourlyRate=15&countryName=India
15 to less than 15$ per hour (India)
Freelance pricing guide (2013): http://www.dianamarinova.com/freelance-pricing-guide-the-rate-on-your-freelance-profile/
The first group of operative social media marketers can charge from $5 to $15 per hour and the second group of SMM strategy planners could charge $20, $30 and more. It all depends on location, experience, and expertise.
Freelance Consultant Rates: How To Work Out Your Hourly, Daily or Project Rate
Time-Based Pricing
Project-Based Pricing
Value-Based Pricing
Facebook Fan Page Marketing Service Providers in INDIA:
SocialKing.in
Gnexttechnologies -
Webpromotz
http://www.buy-cheap-social.com/
PageTraffic.in - Starting at र 12500 per month
Assuming, that Facebook Promotion plan For price for India market is 15$ as general which comes around 959.18 INR* (1K)
I suggest you need to decide now whether you want 1K per week, month or per project as a Social Media Consultant or a Freelancer Social Media Manager.
Why Social Media Marketing?
Facebook gets more monthly page views than Google; Millions communicate via Twitter; LinkedIn provides great professional networking and YouTube can build brand and boost your sales.
Facebook Marketing Packages
Below is our social media pricing plan for Facebook Marketing:
One time single payment plans, for monthly, 3 months, quarterly or 6 months prepaid packages email us at SEOInfoTechRSA@Gmail.com
Buy Facebook Likes | Get real Facebook Likes | $17 for 250
500 Likes
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Buy Facebook Post Likes | Get real Facebook Post Likes | $9 for 100
100 Post Likes
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1,000 Post Likes
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1200 INR*
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All Packages Will Be Delivered within 30 days or less*
Buy Facebook Shares | Get real Facebook Shares | $15 for 100
100 Post Likes
250 Post Likes
500 Post Likes
700 Post Likes
1,000 Post Likes
15$
27$
75$
97$
137$
900 INR*
1700 INR*
4700 INR*
6200 INR*
8700 INR*
All Packages Will Be Delivered within 30 days or less*
Want more?
Buy Facebook 5 Star ratings | Get real Facebook 5 Star ratings | $19 for 50
Facebook Account Verification | Verify your facebook account | $369 for 1
Buy Real Marketing | Buy Facebook Comments | $9 for 10
Buy Real Marketing | Buy Facebook Friends | $9 for 100
Buy Real Marketing | Buy Facebook Followers | $9 for 100
Buy Real Marketing | Facebook Daily Likes | $48 for 100
Buy Real Marketing | Facebook Daily Post Like | $37 for 100
Facebook Page Management | Buy Real Marketing
NEED HELP PROMOTING YOUR BUSINESS WITH SOCIAL MEDIA? YOU’VE COME TO THE RIGHT PLACE.
Our team of social media experts and I can help your company :
Generate more leads and sales via social media
Develop a custom social media marketing strategy
Design your social network accounts
Create and post to your social networks daily
Run world-class social media contests and sweepstakes
Manage social media advertising campaigns
SOCIAL MEDIA MARKETING & ADVERTISING CONSULTING SERVICES MUMBAI INDIA
Looking for a social media consultant?
Social media marketing & advertising strategy consulting
Social media and social network consulting
Social media monitoring, reporting
Social media reputation consulting
Social media brand consulting
Social media contests / sweepstakes consulting
Facebook pages & groups consulting
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Facebook advertising consulting
Facebook posting
Twitter marketing strategy consulting
Twitter marketing consulting
Twitter advertising consulting
Twitter posting
LinkedIn marketing consulting
Youtube video marketing consulting
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Blog marketing consulting
Geolocation marketing consulting
Google Plus consulting
Google profiles /places / local consulting
Google Plus posting
Instagram marketing
Pinterest marketing
Contact SEO Information Technology today for a Free Social Media Marketing Consultation.
Located in Mumbai, INDIA and serving clients in the Canada, USA, UK, Australia, Asia and around the world, SEO Information Technology is a Social Media Marketing Agency and a full service Digital Marketing Company.
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