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SEO Tips for Your Dental Practice Website
Dental SEO & Dentist Marketing Tips
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Before get started with Dentist SEO & Digital Marketing tips and techniques lets first understand more about Dentists and Dentistry works.
Dentists
A dentist, also known as a dental surgeon, is a health care practitioner who specializes in the diagnosis, prevention, and treatment of diseases and conditions of the oral cavity. The dentist's supporting team aids in providing oral health services. The dental team includes dental assistants, dental hygienists, dental technicians, and in some states, dental therapists. Read more on Wiki
Dentistry
Dentistry is the branch of medicine that is involved in the study, diagnosis, prevention, and treatment of diseases, disorders and conditions of the oral cavity, commonly in the dentition but also the oral mucosa, and of adjacent and related structures and tissues, particularly in the maxillofacial (jaw and facial) area.[2] Although primarily associated with teeth among the general public, the field of dentistry or dental medicine is thus not limited to odontology (from Ancient Greek ὀδούς (odoús, "tooth")) – the study of the structure, development, and abnormalities of the teeth. Because of their substantial overlap in concept, dentistry is often also understood to subsume the now largely defunct medical speciality of stomatology (the study of the mouth and its disorders and diseases) for which reason the two terms are used interchangeably in certain regions. Read more on Wiki
What is a Dentist and what they do?
A Dentist is a specialized type of Doctor. Also known as: Doctor of Medicine in Dentistry, Family Dentist, Doctor of Dental Surgery, Doctor of Dental Medicine, General Dentist.
A dentist performs many important duties in the maintenance of oral health. Check-ups are a major part of the job and are important for patients keeping on top of their oral care. In addition to general check-ups, general dentistry involves basic treatments that can be done at a regular dental office. Such procedures might include filling a tooth, performing a minor surgical procedure such as a tooth extraction, and cleaning and polishing teeth. A dentist will encourage patients to practice good dental care by brushing and flossing and getting regular cleanings as these good habits can help prevent cavities and other tooth and gum diseases.
Different Oral Health Care Providers
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Types Of Dentists and Oral Health Care Providers
There are many different types of oral health and dental care providers could become involved in the care of your teeth, gums, and mouth. A short description of these various health care providers is described below:
General Dentists: A general dentist is your primary care dental provider. The general dentist practitioners diagnoses, treats, and manages your overall oral health care needs, including gum care, crowns, veneers, bridges, root canals, fillings, and preventive education.
Dental Public Health Clinics: Dental public health clinics helps promote dental health through organized community efforts. This dental clinics serve to educate the public through group dental care programs with the goal of preventing and controlling oral heal problems and dental diseases on a community-wide basis.
Endodontist: An endodontist is the dental specialist concerned with the diagnosis, prevention, causes, and treatment of diseases and injuries of the human dental pulp or the nerve of the tooth.
Oral and Maxillofacial Radiologist: A Maxillofacial radiologist is the oral health care provider who specializes in the taking and interpretation of all types of Dental X-ray images and data that are used in the diagnosis and management of diseases, disorders, and conditions of the oral and maxillofacial region.
Oral Medicine: Oral medicine providers is the specialty of dentistry which provides for the care of the medically complex dental patient through the integration of medicine and oral health care.
Oral Pathologist: An oral pathologist is the oral health and dental care provider who studies the causes of diseases that alter or affect the oral structures including teeth, lips, cheeks, jaws as well as parts of the face and neck.
Oral and Maxillofacial Surgeon: An oral and maxillofacial surgeons is the oral health care providers who performs many types of surgical procedures in and about the entire face, mouth, and jaw area.
Orthodontist: An orthodontist is the dental care provider who specializes in diagnosis, prevention, interception, and treatment of malocclusions, or "bad bites," of the teeth and surrounding oral structures.
Pediatric Dentist or Pedodontists: A pediatric dentist or pedodontists is the dental care provider who specializes in the diagnosis and treatment of the dental problems of children from the age of one or two to early adulthood.
Periodontist: A periodontist is the oral health and dental care provider who specializes in diagnosing, treating, and preventing diseases of the soft tissues of the mouth (the gums) and the supporting structures (bones) of the teeth (both natural and man-made teeth).
Prosthodontist: A prosthodontist is the dental health care provider who specializes in the repair of natural teeth and/or the replacement of missing teeth on a much larger scale than the general dentist.
If we have missed anything in the above list, please let us know in the comments.
Why Dental SEO is required for dental practices?
Dentists can no longer rely both on word of mouth and returning satisfied customers year on year in this competitive digital world. It is now time to up your game, in terms of your online presence. You'll need your dental practice to be more competitive online so that you can attract new patients. and for this you need better Dental SEO to market your practice on the internet
Don’t let miss an opportunity to grow new patients from your dental website or other online digital marketing channels. To make your site really sparkle, there are various Dental Marketing Strategies we can implement that can help attract new customers and bring them through your dental clinics.
We have aggregated few helpful, insightful and easy to understand Dental SEO Tips to help you get your Dental Practice or Dentistry website ranking improved on major search engines such as Google, Yahoo, MSN/Bing search results pages.
SEO Tips and Best Practices For Dentists
Hopefully, with these Best SEO Tips should be helpful for your dental business online. SEO or Search Engine Optimization certainly can seem a little daunting to start with, but with effective dental marketing strategy and white hat SEO practice you should soon be able to get your head around the basics. If you need any help with SEO or want to learn more of our Dental SEO services checkout our Dental SEO Packages or contact Dental SEO Consultant.
If you haven;t decided yet whether to invest in a Dental SEO Agency , you can still implement some of the simple and easy to implement SEO strategies discussed in this post so that you can begin improving your web presence for patients and prospects.
Is your online presence not doing enough for your dental practice to attract new patients? Don’t worry use these SEO tips to help more people find your dental website.
Dental SEO Agency Mumbai INDIA
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Optimize Your Dental Website
Organize Your Dental Website:
Make sure that your website is user friendly, easy-to-use, intuitive to navigate and says exact what services you provide and the radius you covered, incase of multiple location or collaborating with different dental practices you should make sure it is clear to the website users. Also, make sure that it is regularly updated with relevant content and most importantly that your mobile users have the best experience. Create your Dental website that meet basic standards for quality rank higher in search engines.
Doing Keyword Research:
Effective Dental SEO is all about research keywords and optimize the same on the web pages. Think like your patients and use keywords for your dental practice. An another great method is to take reference of your top competitors ranking for in search results. You can use the Free Dental Keyword Research Tool by Google for starter (You can use this for dental business or any other business just enter the keyword or your website url or competitor link to get a list of keyword suggestion).
Create a list of potential keywords related to your dental practice and services you offer, and then check out their keyword search volume, competition levels, and other relevant metrics. We recommend you to focus on the keywords with medium and low competitive long tail keywords for short-term and ranking for competitive keywords and generic keywords for long-term, if you can allocate a small budget for your competitive keywords we suggest you to invest in PPC.
Use Google Webmaster, Google Analytics, Bing Webmaster for better understand the keywords used by patients to get your website online and optimize the website for those keywords.
Create Quality Dental Content For Your Website Users
Content that is keyword stuffed has little effect on your SEO and is unreadable to your online audience. It can also result in you getting a Google Panda penalty. We suggest you to focus on creating high quality content, and try to organically work in a keyword or two just a few times.
While creating content keep in mind if your writing about the service you provide then explain about the service, little about the dental service for which the service you provide, the steps involved, recovery process, tips (if any), price, first visit details, patient form accessible, references to your work etc. In short, the content which can convince the user to trust you as their preferable dentist in the long term.
Implement Meta Tags:
Optimize your web pages with dental services keywords are in the title tags, content and meta data tags unique for each page of your website. It is always said have a single page focused for one keyword you wish to rank for, and focus on adding more in-depth pages by increasing the number of posts you write to compliment that keyword phrase.
Build a Dental Sitemap
Create a Dental sitemap for your dental website making it easier for search engines to analyze all the content on your site. There are various types of sitemap you can generate XML Sitemap files for web pages , RSS 2.0 and Atom 1.0 feeds for web pages , Text files with web page URLs, XML Sitemap files for Video Search, Media-RSS feeds , XML Sitemap files for Google Code Search, XML Sitemap files for mobile web pages, XML Sitemap files for geo-data, XML Sitemap files for News we need to focus on 2 sitemaps: a HTML Sitemap and a XML Sitemap.
Use this Free Dental Sitemap Creation Tool to build a more intuitive, user-friendly sitemap. Alternatively, if your using WordPress there are plugins available for this purpose.
Make Your Dental Website Ready For SEO
Update website with content
Add more content on website based on various dental health topics including the services provided by you. (Services Offered, How it is done, Procedures, Steps involved, Pros/Cons etc)
Use Dental SEO To Fix Website Issues
Remove bad and low quality content and replace this with unique quality content.
Check proper implementation of inter links between pages and fix broken links and 400 pages.
Use proper structure of your site's element for SEO (URLs, images, CSS, titles, tags, etc.).
Alt tags
Anchor text
Meta tags
Getting good backlinks to your site
Make your dental website load faster. A slow website results in high bounce rate and users are mostly move to your competitors.
A site that’s responsive is versatile and adaptable. Since people use different gadgets to surf the internet, a site with a responsive format increases the viewing pleasure of your visitors no matter what type of gadget they use to search for you.
Optimize Your Dental Google My Business Page
Google My Business, formerly Google Maps or Google Local or Google Places, offers dentists the ability to form a comprehensive web presence across Google +, Google Maps, and the search engine itself. Thus, it’s a necessary component of your overall SEO strategy. If you haven’t optimized your Google My Business page, you’re missing out on a free and easy way to market your dental practice.
Google Plus Tips For Dentists
Add relevant Title and Meta tags.
Add SEO optimize Meta Description.
Upload Company logo and Cover image for the page.
Verify domain with GWT (Google Webmaster Tools).
Integrate with web presence
Add a G+ badge and button to your website.
Connect your YouTube account.
Interactive posts with Hashtags (#).
Request customers to post reviews on Google Listing and other listing sites.
Google My Business Strategies for Dentists
Once you claim your listing, here are few other things you can do to get the best results from Google My Business:
Add keywords in moderation and change up your content frequently to reflect the latest trends and to stay on top of desired searches.
Follow the Google My Business guidelines (Create one listing per business and not one for every location, add appropriate descriptors, etc.)
Set up a review funnel to get reviews for your Google My Business page.
Post frequent updates with pictures, videos, giveaways, discount offers, etc.
Claim Online Dental Profiles and List on Dental Directory Sites
Check online profiles for consistency
Having a strong, recognisable dental brand can be key to growing any business. Your dental brand affects how people perceive you, can add value and set a business apart from its competitors.
If you’re active online, your online presence can be overwhelming. There are online ads, SEO efforts, massive websites and dozens of social media platforms, but what do people see when they search you? These quick things to check should help your audience start turning more of the results you’d like them to see when they look you up.
Local Business Listings Service For Dentists
Here is the list to get your started:
Business Listing Sites For Dentists and Dental Practices
Site
Description
Google Places
#1 local search destination in the world (in case you didn't know)
Yahoo Local
Leading worldwide destination for info and rich content
Bing Places
Business portal for one of the largest search engines
411.com
Free directory assistance for consumers
AmericanTowns
The most effective way to navigate your daily life
Answers
Where top manufacturers and retailers share information
Apple Maps
Apple's version of Google Maps
AroundMe
Popular mobile app for iOS, Android and Windows platforms
Avantar
A leader in local mobile search
Axciom
Major data aggregation company for online publishers
Backyard
Place where locals review and share favorite hot spots
Best of the Web
Commercial directory categorized topically and regionally
Brownbook
Local business directory that anyone can edit
Citysearch
Guide for living bigger, better and smarter in your city
CitySquares
Local search engine focused on neighborhood businesses
Cliqsearch
The social review aggregator
Decidio
Details, reviews, and quotes from thousands of local events
DiscoverOurTown
Local city guide for events, real estate, shopping, and travel
eGood
Mobile directory of local businesses offer special discounts
eLocal
Provider of search driven lead generation solutions
EZlocal
Locally focused search marketing company
Facebook
The world's largest social network
Factual
Making data more accessible for machines and developers
Foursquare
Local discovery mobile application
GetFave
Local search engine focused on enhanced listings
HERE PrimePlaces
Nokia mobile and Bing Maps portal for local businesses
HomePages
Local telephone directories for over 500 cities in the US
HopStop
Door-to-door transit directions in over 100 cities
Hotfrog
An array of directories profiling over 69 million businesses
Infogroup
Leading provider of business data
InsiderPages
Ratings and reviews of local businesses
Local.com
Small business focused local search destination
LocalPages
Local search engine focused on keyword precision
MacRAE's Blue Book
Leading industrial search site for buyers and sellers
MagicYellow
Local business listings, phone numbers, addresses and more
Manta
Online community of SMB's and the customers that love them.
MapQuest
Leading provider of maps, directions and location-based services
MatchPoint
Place for consumers to find and connect with local businesses
MerchantCircle
Largest online network of local business owners
Metromix
One-stop local guide on where to go and what to do
Metropolist
Where consumers share advice on businesses
MojoPages
Online directory geared towards rating small businesses
Navmii
The latest satellite navigation software for mobile phones
Networx
Free estimates on home improvement projects
nSphere
Local information to meet local user needs
Oomea
Guide to discovering original and exciting restaurants
OpenWifiSpots
Listing and guides of where the public can find free Wi-Fi
Patch
A community-specific news and information platform
Pocketly
Local coupons, offers, and rewards right in your pocket
RepairPal
Leading provider of auto repair and maintenance information
ShopLocally
Comprehensive database of local-only merchants
ShowMeLocal
Helps local business owners offer great deals
SpotZot
Growing network of 30 million high-intent mobile shoppers
Superpages
Bringing the yellow pages online for people and businesses
Switchboard
Comprehensive online phone listings across the United States
Thumbtack
Directory of verified local pros for a number of business types
TomTom
World's leading supplier of location and navigation services
Topix
Leading community news website
TripAdvisor
Unbiased hotel reviews, photos and travel advice
Tupalo
Community to discover, review an share your favorite local spots
Urbanspoon
Reviews and recommendations for local restaurants
USCity
One of the oldest directories on the web
USDirectory
Local online Yellow Pages for business listings
WhitePages
Comprehensive online directory solution for consumers
Yasabe
The leading local search destination catering to U.S. Hispanics
Yellow Page City
The most comprehensive network of yellow pages in the US
Yellowbook
Connecting consumers with local merchants
YellowBot
Community for discovering local businesses
Yellowise
Local search engine that promotes sharing of ideas and opinions
YellowMoxie
Top online resource for finding info on local businesses and retailers
YellowUSA
Local businesses, events, reviews, maps and more
Yelp
Connecting people with local businesses through reviews
Yodle
Zidster
Local products, services, and businesses
When searching for a new dentists online, many people turn to the search engines to research local dental care, and if your dental practice isn’t optimized for SEO, your business could get lost in the search rankings. Create dental listing profiles that appear in search engine results when someone looks for your business locally.
Local Directory Listings and Submission Service For Dentists
Dental Directory Listing Sites in US, INDIA and UK:
RateMDS.com,
Doctorsdig.com,
Geodentist.com,
Discover Dentists,
freeclinicdirectory.org,
periodontistdirectory.com,
implantdirectory.com,
nationaldirectoryofdentists.com,
http://www.stelzerdental.com/,
http://www.croasdailedentalarts.com/,
http://optizign.com/samples/general-dentist/,
http://internetdentalalliance.com/personalized-dental-websites/,
http://www.usatopdentists.com/,
http://www.einsteinmedical.com/blog,
http://www.northalstedsmiles.com/,
http://www.dentalfreeway.com/site-samples/dental-websites.php,
www.whatclinic.com/dentists/india,
findadentist.co.in/, www.dentistindia.com
www.indiadentalclinic.com
www.mapsofindia.com
www.justdial.com/
www.nhs.uk/
listofdentists.co.uk
www.yell.com/s/dentists-uk.html
www.freeindex.co.uk
https://www.performer.england.nhs.uk/
www.thecompleteuniversityguide.co.uk
www.allinlondon.co.uk › Directory
Search for Dentist Listing Sites in INDIA
Search For Dentist Listing Sites in United States
Search For Dentist Listing Sites in United Kingdom
Create and Maintain Dental Blog
Create a dental blog on your website. This is a great way of adding useful, relevant content on your website which will encourage new users to visit and also keep engaging your existing users for returning to your blog. It’s also great for the search engines because fresh, unique content is becoming a very important ranking factor. Dental blogs can include oral hygiene tips, new treatment information and practice news such as course details you or your staff have been on.
Using Dental Blog to Improve SEO Ranking
Adding More Blog Post on Weekly or Monthly Basis
It helps your SEO as Google loves new content!
You can engage and understand your customers better.
You are seen as an expert in your field, a” Thought Leader”.
Great new content gives people a reason to keep coming back to your site.
It moves customers to a conversion point where enough trust is created for people to take the next step and buy.
It helps you improve your rank on search engines and assists in getting found, when people enter those important key words in Google.
Social Media Engagement
Use social media as part of your Dental SEO efforts to reach out to patients and potential prospects. Get the most out of your Social Media Marketing for Dental Practice, by posting when your most of your users are online. Otherwise, people won’t see them!
Social Media Marketing Tips For Dentists
As follows are the optimal posting times with the highest click-through rates (as well as the worst times to post) for the four largest social media platforms.
Facebook
Good times to post — Weekdays between 1pm and 4pm
Not-so-good times to post — Before 8am and after 8pm; weekends
Sweet spot (absolute best time to post) — Wednesday at 3pm
Twitter
Good times to post — Between 1pm and 3pm, Mondays through Thursdays
Not-so-good times to post — After 8pm most days; after 3pm on Fridays
Sweet spot — Between 9am and 3pm on Mondays through Thursdays
Google +
Good times to post — Everyday between 9am-10am
Not-so-good times to post — Early morning and evenings
Sweet spot — Wednesday at 9am
LinkedIn
Good times to post — During the day on Tuesday, Wednesdays, and Thursdays
Not-so-good times to post —From 10pm to 6am daily; Mondays and Fridays
Sweet spot — At noon as well as between 5pm and 6pm
You should note that it’s OK to post during the “not-so-good” times — for instance, if your dental practice is open weekends, by all means, post on weekends — but try to time the bulk of your posts during the good posting times and especially during the “sweet spot.”
Social Media Tips For Dentists
Retain Existing Followers and Clients Through Social Media Engagement.
Posts with a simple image and a caption that shows fans the solution to a problem or a way to improve their daily lives receive marked engagement.
Use your fans’ content instead of your own to give your post a viral push through specific communities that are close to the content creator.
People love to see their content and their friends’ content shared by brands.
Involve Customers With a Quiz or a Question.
Ask for photo captions on Facebook
Share Quotes.
Ask your fans to like a post to vote for option A, or share the post to vote for option B. Because vote counts are visible, fans are motivated to participate.
Use Hashtags.
Using YouTube To Get New Patients Online
YouTube is the world’s second largest search engine, and if you have the resources to create videos, use them. Videos have little or less competition, so they tend to rank higher in the results of major search engines such as Google, Yahoo or Bing search.
For example, by creating a friendly promotional video called “The Best Dentist in Mumbai,” your video may have an easier chance showing up as a search engine result than your own website.
Video Marketing Tips For Dentists
YouTube Video Marketing Tips For Dentists
Audio-visual content connects with our consumers in a deep way, and if modern brands expect to stay close to their mobile audiences, embracing video as part of a marketing strategy is good for business.
Video has the power to find and retain consumers, create brand recognition, boost engagement and convert sales
Create How-to videos (Tutorials): How-to videos have always made up a significant portion of YouTube’s video collection.
Campaign kickoffs videos: Videos kickoffs can be a great way to create buzz for a new campaign, audiences often research, support and give to causes after viewing authen