It can all get a bit confusing sometimes, so here is your mobile marketing terminology guide.
A
API
Application Programming Interface. Use our API to connect your application to ours to send automatic SMS messages.
Android
Google smartphone operating system
Alerts
A type of communication which converts instant, important information
Application
Software solutions that power business solutions and their mobile marketing integration
App
Short for application, a piece of software that runs on your device
Auto Response
An automatically generated SMS text message sent in response to inbound messages
B
Bar Code
A representation of data which is readable by any Smart phone with the right software downloaded
Bluetooth
A communication tool which enables mobile devices equipped with a special chip to send and receive information wirelessly in short ranges
Bulk SMS
A term used to describe mass SMS sends at one time
Browser
Or web browser. The application that is used to browse websites. Common browsers include Google Chrome, Firefox, Safari and Internet Explorer
Broadcast Messaging
Sending messages to multiple people at once
Batch SMS
See: Bulk SMS
Business mobile marketing
See: Business SMS
Business mobile surveys and forms
See: Business SMS
Business SMS
The process of sending SMS messages for purely business purposes. You can use Bulk SMS or API messaging for transactional SMS messages.
Business texts
See: Business SMS
C
Charity Short Code
A five digit text number which can be used to generate donations charged to mobile phones. For Registered charities only
Call to action
A prompt to encourage the reader/ user to act upon an invitation to contact, click, message or download
CDMA
Code Devision Multiple Access
Carrier
See: Network Operator
Click through
The count of mobile users who have clicked on a mobile web link in your text message
CRM Application
Customer Relationship management application
Characters
The count of letters, numbers, spaces and symbols in your text message
D
Data Cleansing
A function used to locate invalid mobile numbers in your contact list and remove
Documentation
The coding you need to integrate our API gateway
Delivery Report
A report provided by the network used to send the message to inform of its delivery status
E
Email to SMS
Configure your email account and send emails which we will convert to text messages for you
Economy Routes
Also known as grey routes. Unreliable, indirect networks used to send text messages with low delivery rates
F
Free Text Short Code
A five digit text number which is completely free of charge for the sender.
G
Gateway
A device used to connect two networks. See API.
GSM
Global System for Mobile Communications
Geofencing
A virtual set of boundaries around a certain geographical area
Grey Routes
Also known as economy routes. Unreliable, indirect networks used to send text messages with low delivery rates
H
Handset
A mobile phone or device. Outbound messages are sent to handsets
I
Inbox
An area on your handset where inbound messages are stored
iPhone
Apple’s smartphone device
Invalid Number
A phone number which is no longer in use or has an incorrect amount of digits
J
Junk
Unsolicited communications
K
Keyword
A dedicated word to your account that you hold on one of our shared numbers. All messages sent to a shared number need to start with a keyword so our system knows which account to direct the message too
KPI
Key Performance Indicator
KB
Kilo Byte
L
Language
API different scripts per language
Location Based Services
Mobile marketing directed to people based on their current location
M
Mobile Web Page/ Site
An online page or website that is optimised for mobile browsing
Mobile Coupon
A coupon that is sent via SMS, MMS or mobile web page which can be redeemed at relevant venue
Mobile App
An application written and supported on mobile devices
Mobile Marketing
Marketing to mobile devices
MMS Message
A picture message, sound clip or video
Mobile database
A collection of mobile telephone numbers
Mobile Surveys
Surveys or Forms that are optimised for the smaller screens of mobile devices, but still contain a rich set of features.
Multiple SMS Send
See: Bulk SMS
N
Native App
An application written for a certain mobile operating system
NFC
Near Field Communication. Some mobiles can now be placed near to chip and pin machines to make a payment
Network Operator
The company to which your mobile device connects to, such as o2, Vodafone, Three or Meteor
O
Opt-In, opt-out
The name given to differentiate whether a mobile number has given permission to text them, or if they have chosen to not receive your messages anymore
P
Premium SMS
SMS messaging which bills the user a set amount. This service is not available with Sendmode
Q
QR Code
A quick response code which is a square patterned representation of data which is readable by any Smart phone with the right software downloaded
R
Reporting
Networks provide reports for SMS messages delivered, undelivered and invalid
ROI
Return on Investment. A way to measure the results of a campaign
Reseller
Reselling the SMS service to gain commission
S
Short Code
A five digit text number
Smart Phone
Internet ready mobile phones which can do a lot more than call and send SMS
SMS message
Short Message Service
Sender Name
The name or number that appears as the ‘from’ name on the receiving handset
Subscription
Agreeing to receive on-going mobile communications from one certain company
Spam
Unsolicited communications
SMS Surveys and Forms
See: Mobile Surveys
T
Text Credit
A unit which you can buy in bulk, one credit it worth one 160 character text message
Text Message
A short message service
Text Donation
A donation made to a charity via a mobile handset. The specified amount is billed from a the mobile phone bill. This service is not available with Sendmode
Text Registration
A person’s registration of interest to a product/ company via text message
Text to Win
Using an SMS Short Code which people can text with their answer to a competition question
Text Application Forms
See: Mobile Surveys
U
Upload
Inputting your mobile phone data into your contact base via an excel sheet
URL
Uniform Resource Locator
V
Validity Period
A set time in which your SMS messages will be sent
VoIP/ Voice Activation/Voice Recognition
The translation of spoken words into text
W
Wi-Fi
Wireless local area network which allows wireless access to the internet. Needed to send/receive MMS or view Mobile Web Pages
WLAN
WLAN, which stands for Wireless Local Area Network, is when a mobile user connects to a local area network via a wireless connection
X
XML
Extensible mark-up language
We hope this mobile marketing terminology guide has been useful. Remember to get in touch if you have any queries.
Thanks for reading our blog.
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