2012-08-17

By Saibus Research:

We previously published our investment analysis series on how mobile carriers benefit from carrying the iOS enabled mobile communication devices from Apple Inc. (AAPL), the worldwide (profit) leader in the mobile communication devices industry.

On August 9, we analyzed and evaluated Apple's bold move to match the $50 price cut on its iPhone 4S devices at its Apple Stores in response to Sprint's (S) unilateral $50 price cut on iPhone 4S devices sold through Sprint. We were pleased to see that Apple was willing to sacrifice margin in order to potentially boost its sales of iPhone 4S devices, especially because Samsung (SSNLF.PK) has opened up a commanding lead in terms of smartphone sales during the most recent quarter. While we believe that a number of people were putting off the purchase of an iPhone 4 or 4S due to

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