If your SEO strategy for business website is not working for you, it is time to do SEO audit of your site for possible SEO errors. SEO audit is the best way to get an idea about where you precisely stand and the mistakes you’ve been making. After all, to fix things up, you need to know what you are doing wrong and reason you have not been able to achieve desired results.
Running SEO Audit of your websites on a regular basis is crucial to make sure search engines can index all of your website pages. Also remember that the more pages your website has, the more vulnerable it gets to errors that need to be corrected.
Listed below are some important things for website SEO audit:
Error Free Web Pages
Even if your web pages are error free at the stage of publishing, there may be many other problems that you need to fix such as broken links, duplicate content etc. These errors can have a depressing impact on the search engine rankings of your web pages. Auditing website will help you get rid of these errors and make search engines fall in love with your site!
The Broken Links
Broken links make up for most of the errors committed while optimising a website for search engine. The best way to determine a broken link is via clicking on the link itself. In case, it opens to the desired page, there’s nothing to worry about absolutely. However, if you see an error message, there’s a problem. This error will lead to problems with the search results page on Google. Here, it is crucial to fight off this problem. You need to first download Xenu. This is known to be a free website checker. Simply run the program and it will check for any errors related to broken links. It mainly looks into links for hyperlinks and images. Thereafter, it will provide a comprehensive report of all that is incorrect. This way, you will be able to make the requisite changes.
Type Keywords in Search Engines
This is one of the best techniques to assess SEO strategy. You simply need to type in your keyword in search engines and evaluate the results. Here, you need to evaluate your post and its position regularly. Strictly avoid opting for tools or programs that promise automatic website ranking assessment. These programs are abhorred by Google. This may even lead to penalisation of your website.
Get an Account with Google Analytics
This is indeed the most crucial aspect and shouldn’t be ignored. It provides you with a daily record of how your website has been faring in terms of the visitors. Enabling Google Analytics will also keep you updated on all important insights. Here, you simply require creating an account with Google, visit the Google Analytics page, and click on the ‘Access Analytics’ button. Soon after creating the account, you can use the tracking Code Configuration. This informs Google Analytics about the website type you are tracking.
SEO Tools for Firefox
Firefox offers an impressive range of SEO tools to be used to assess standing of your website. For Microsoft, Internet Explorer is the default browser. For access to Firefox and its SEO tools, visit the link:
Visit http://www.mozilla.org and download Mozilla Firefox.
Here, you must follow the instructions provided for installing Firefox on your computer. After installation, click on the Tools menu and you will be offered a drop down list. Select the ‘Add-ons’ option and type ‘SEO quake’ on search box displayed. Follow the instructions given and install SEO Quake on your PC. The tool will provide you with thorough study of your website and help you make smart decisions.