Searchcerts.com

If you’re an internet marketer, or a blogger,  I’m pretty sure that you can’t live without “Tools”. When I recently published 101 Content Marketing Tools and 101 Social Media Tools I didn’t include Marketing Tools with them as I wanted to publish ‘SEO...

For companies looking to advertise online, chances are that Google AdWords is one of the first resources that comes to mind. It’s the most popular PPC platform because it fits almost any business model and is completely customizable to your needs and...

Anyone who works in digital marketing knows it can be daunting when you’re new and trying to understand the complex vocabulary and acronyms that come with it. On top of learning all of the jargon, the business and its platforms are changing constantly...

Paid search marketing has many names, wears many guises and works alongside many other nebulous terms. Search engine marketing (SEM), search engine optimisation (SEO), pay-per-click (PPC), cost-per-click (CPC), cost-per-impression (CPM) search engine...

Just what the heck is Google Display Network (GDN), and how can you make it work for your business? With so many ad platforms out there, what makes this one special and how can your business best benefit from using it? GDN allows businesses to advertise...