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{{Infobox person
|name=Aslaug Magnusdottir
|image = Aslaug Magnusdottir July 2012.jpg
|caption = Aslaug Magnusdottir 2012
|alt= Aslaug Magnusdottir
|birth_name=Aslaug Magnusdottir
|birth_date={{birth date and age|1967|11|25}}
|birth_place=[[Reykjavik]], [[Iceland]]
|occupation= Co-Foonder o Moda Operandi an Co-Foonder o TSM Capital
|residence=New York Ceety
|alma_mater=[[Varsity o Iceland]] <small>([[Candidate of Law]])</small><br>[[Duke University School of Law]] <small>([[Master of Laws|LL.M.]])</small> <br>[[Harvard Business School]] <small>(MBA)}}
'''Aslaug Magnusdottir''' (born 25 November 1967) is an Icelandic<ref name="Upstart Business Journal">{{cite news|last=Novellino|first=Teresa|title=Moda Operandi Found Power in Being First |url=http://upstart.bizjournals.com/entrepreneurs/hot-shots/2012/12/11/moda-operandi-founder-tells-her-story.html?page=all|date=December 11, 2012|publisher=The Business Journals|accessdate=April 14, 2013}}</ref> business wumman an entrepreneur.<ref name="Crains">{{cite news|last=MacBride|first=Elizabeth|title=Women Entrepreneurs Smash an Old Barrier |url=http://www.crainsnewyork.com/article/20120909/SMALLBIZ/309099992|date=September 9, 2012|publisher=[[Crain Communications]]|accessdate=April 14, 2013}}</ref> She is the Co-foonder<ref name="Forbes">{{cite news|last=Bourne|first=Leah|title=The Startup That Changed How Women Buy $10,000 Gowns|url=http://www.forbes.com/sites/leahbourne/2012/02/29/the-startup-that-changed-how-women-buy-10000-gowns/ |date=February 29, 2012|publisher=[[Forbes]]|accessdate=April 14, 2013}}</ref> an umwhile<ref name="Business of Fashion" >{{cite news|title=Co-Founder and CEO Áslaug Magnúsdóttir Leaves Moda Operandi|url=http://www.businessoffashion.com/2013/05/breaking-news-founder-and-ceo-aslaug-magnusdottir-leaves-moda-operandi.html
|date=May 18, 2013|publisher=Business of Fashion|accessdate=May 18, 2013}}</ref> chief executive officer o [[Moda Operandi]]<ref name="The Coveteur">{{cite web|title=Aslaug Magnusdottir|url=http://www.thecoveteur.com/aslaug_magnusdottir|publisher=The Coveteur|accessdate=April 14, 2013}}</ref> an a Co-Foonder o TSM Capital.<ref name="WWD MW">{{cite news|last=Karimzadeh|first=Marc|title=New Traub-Led Group Invests in Williamson| url=http://www.wwd.com/beauty-industry-news/financial/new-traub-led-group-invests-in-williamson-485808?src=search_links| date=August 28, 2007|publisher=[[Women's Wear Daily]]|accessdate=April 14, 2013}}</ref> Dubbed "fashion's fairy godmother" by ''[[Vogue (magazine)|Vogue]]''<ref name="Vogue UK">{{cite news|last=Barnett|first=Leisa|title=Fashion's Fairy Godmother | url=http://www.vogue.co.uk/news/2007/09/04/fashions-fairy-godmother|date=September 4, 2007|publisher=[[Vogue (British magazine)]]|accessdate=April 14, 2013}}</ref> and one of the 100 Most Creative People in Business by ''[[Fast Company (magazine)|Fast Company]]'',<ref name="Fast Company" >{{cite news| title=The 100 Most Creative People in Business 2012| url=http://www.fastcompany.com/most-creative-people/2012/aslaug-magnusdottir|date=June 2012|work=[[Fast Company (magazine)|Fast Company]]|accessdate=April 14, 2013}}</ref> Aslaug came up with the idea for Moda Operandi while working with fashion designers in New York.<ref name="Forbes" />
A Fulbright Scholar,<ref name="Bloomberg">{{cite news|title=Bloomberg Empowered Entrpereneur | url= http://archive.bloomberglink.com/gatherings_participants_bio.php?gathering=91&Id=1709|date=April 14, 2011|publisher=[[Bloomberg L.P.]]|accessdate=April 14, 2013}}</ref> Aslaug holds an [[M.B.A.]] from [[Harvard Business School]],<ref name="HBS website">{{cite news|last=Kutz|first=Erin|title=Are Fashion Tech Startups the Latest HBS Tribe?| url= http://www.alumni.hbs.edu/enews/March2012.html|date=March 5, 2012|publisher=[[Harvard Business School]]|accessdate=April 14, 2013}}</ref> an [[LL.M]] from [[Duke University School of Law]]<ref name="Duke website">{{cite news|last=Buher|first=Bridget|title=Life's Broad Sea: Biological Conservation; Prosecuting Insider Trading; Ordering Designer Clothes | url= http://dukemagazine.duke.edu/article/lifes-broad-sea-biological-conservation-prosecuting-insider-trading-ordering-designer|date=October 2, 2012|publisher=[[Duke University]]|accessdate=April 14, 2013}}</ref> and a [[Candidate of Law]] degree from the [[University of Iceland]].<ref name="Bloomberg" />
==Faimily an education==
Aslaug was born in [[Reykjavik]], Iceland to parents Magnus Sigurdsson and Rakel Valdimarsdottir. She grew up in Los Angeles and Reykjavik,<ref name="Fast Company" /> and attended college at the University of Iceland where she studied law.<ref name="Bloomberg" /> Aslaug received a Fulbright scholarship<ref name="Bloomberg" /> and returned to the U.S. to attend the LL.M program at Duke University.<ref name="Duke website" /> She then got her MBA from Harvard Business School,<ref name="HBS website" /> the first Icelandic woman to do so.<ref name="Fast Company" />
Aslaug lives in New York with her husband, Gabriel Levy.<ref name="85 Broads">{{cite news| title=Moda Operandi takes the fashion world by storm | url=http://www.85broads.com/public/blogs/the-latest-news-from-janet-hanson/articles/moda-operandi-takes-the-fashion-world-by-storm|date=February 22, 2011|publisher=[[85 Broads]]|accessdate=April 14, 2013}}</ref> Aslaug has a son from a previous marriage, Gunnar A. Thoroddsen.<ref name="Fast Company" /> Gunnar is the great grandson of Iceland's former Prime Minister, [[Gunnar Thoroddsen]], and the great great grandson of Iceland's second President, [[Asgeir Asgeirsson]].
==Career==
===Early work===
Aslaug began her career in Iceland where she was a corporate and tax attorney at [[Deloitte]].<ref name="Bloomberg" /> After completing her graduate studies, she moved to London where she was an Engagement Manager at [[McKinsey & Company]].<ref name="Bloomberg" />
===Fashion career===
Aslaug first became involved in the fashion industry while helping to run a modeling agency during college.<ref name="Fast Company" /> She started her professional career in fashion at [[Baugur Group]], an investment company focused on the fashion and retail sectors.<ref name="WWD Traub" >{{cite news|last=Moin|first=David|title=Traub Hire Broadens Fashion Scope | url= http://www.wwd.com/fashion-news/fashion-features/traub-hire-broadens-fashion-scope-512232|date=December 28, 2006|publisher=[[Women's Wear Daily]]|accessdate=April 14, 2013}}</ref> During her time at Baugur, Aslaug spearheaded a number of investments in early stage fashion brands.<ref name="WWD Traub" />
In 2006, Aslaug relocated from London to New York, and joined Marvin Traub Associates as a Vice President.<ref name="WWD Traub" /> In 2007, she partnered with the former Bloomingdales CEO and retail legend, [[Marvin Traub]], to form an investment company, TSM Capital, which invested in designer brands such as [[Rachel Roy]]<ref name="WWD RR">{{cite news|last=Karimzadeh|first=Marc |title=A New Designer Deal: TSM Capital Acquires Stake in Rachel Roy|url= http://www.wwd.com/fashion-news/fashion-features/a-new-designer-deal-tsm-capital-acquires-stake-in-rachel-roy-477066?full=true |date=November 13, 2007|publisher=[[Women's Wear Daily]]|accessdate=April 14, 2013}}</ref> and [[Matthew Williamson]].<ref name="WWD MW" /> Aslaug joined [[Gilt Groupe]] in 2009 to head merchandising for Gilt Noir.<ref name="WSJ" >{{cite news|last=Binkley|first=Christina|title=A Faster Trip From Runway to Shopping Cart| url=http://online.wsj.com/article/SB10001424052748704594804575649063240286720.html|date=December 1, 2010|publisher=[[Wall Street Journal]]|accessdate=April 14, 2013}}</ref>
In 2009, Aslaug came up with the idea for Moda Operandi,<ref name="WSJ" />
a business that lets consumers pre-order items directly from the runway.<ref name="Business Insider">{{cite news|last=Shontell|first=Alyson|title=The Silicon Alley 100:The Coolest People in New York Tech This Year| url=http://www.businessinsider.com/sa-100-2012?op=1#ixzz2QTiKDAzx|date=October 25, 2012|publisher=[[Business Insider]]|accessdate=April 14, 2013}}</ref> She shared the concept with [[Lauren Santo Domingo]], and, together, they co-founded the company.<ref name="Mashable">{{cite news|last=Drell|first=Lauren|title=44 Female Founders Every Entrepreneur Should Know | url=http://mashable.com/2012/08/06/female-founders/|date=August 6, 2012|publisher=[[Mashable]]|accessdate=April 14, 2013}}</ref>
Aslaug is a regular contributor to the Business of Fashion<ref name="BOF" >{{cite news|title=Finding Your M.O.|url=http://www.businessoffashion.com/2012/06/finding-your-m-o-part-1-from-big-idea-to-launch.html
|date=June 15, 2012|publisher=Business of Fashion|accessdate=April 14, 2013}}</ref> and also contributes to [[The Huffington Post]]<ref name="The Huffington Post" >{{cite news|title=Aslaug Magnusdottir|url=http://www.huffingtonpost.com/aslaug-magnusdottir/|date=March 2012|publisher=[[The Huffington Post]]|accessdate=April 14, 2013}}</ref>
In May 18, 2013, it was reported that she left Moda Operandi after raising $36 million investment from venture capital firms.<ref name="Business of Fashion"/>
==Awairds an recognitions==
• One of the Fashionista 50 – Fashionista<ref name="Fashionista">{{cite news|last=Sherman|first=Lauren|title=Fashionista 50:The Slide Show| url= http://fashionista.com/2013/02/fashionista-50-the-slideshow-2013/|date=February 6, 2013|publisher=Fashionista|accessdate=April 14, 2013}}</ref>
• One of the Silicon Alley 100 – [[Business Insider]]<ref name="Business Insider" />
• One of the 44 Female Founders Every Entrepreneur Should Know – [[Mashable]].<ref name="Mashable" />
• One of the 100 Most Creative People in Business in 2012 – [[Fast Company (magazine)|Fast Company]].<ref name="Fast Company" />
• Among the 10 Game Changers of 2012 – [[Harper's Bazaar]]<ref name="10 Game Changers of 2012">{{cite news|title=10 Game Changers of 2012|url=http://www.harpersbazaar.com/magazine/feature-articles/moda-o-girls-starbucks-verisimo-campaign#slide-8 |date=January 2013|publisher=[[Harper's Bazaar]]|accessdate=April 14, 2013}}</ref>
• Among the Next Establishment in 2012 – [[Vanity Fair (magazine)]]<ref name="Chafkin">{{cite news|last=Chafkin|first=Max|title=The Next Establishment | url=http://www.vanityfair.com/business/new-establishment/2012/the-next-establishment |date=September 7, 2012|publisher=[[Vanity Fair (magazine)]]|accessdate=April 14, 2013}}</ref>
• Fashinvest Award 2012 – Fashinvest<ref name="Alforb">{{cite news|last=Alforb|first=Lolita|title=Fashinvest Awards Aslaug Magnusdottir of Moda Operandi with "Fashpreneur Award" at Annual Capital Conference | url=http://www.fashinvest.com/fashinvest-awards-aslaug-magnusdottir-moda-operandi-fashpreneur-award-annual-capital-conference/ |date=December 12, 2012|publisher=Fashinvest|accessdate=April 14, 2013}}</ref>
• One of the Top 25 IT Kids of 2011 – Stylecaster<ref name="Stylecaster">{{cite news| last=K|first=Summer|title=Stylecaster's Top 25 IT Kids of 2011|url=http://stylecaster.com/stylecasters-top-25-it-kids-2011/ |date=December 19, 2011|publisher=Stylecaster|accessdate=April 14, 2013}}</ref>
• One of Fashion's 100 Most Influential 2006 – [[Drapers]] .<ref name="Drapers Top 100">{{Cite Magazine|title = Drapers Top 100 |publisher=Drapers|date = December 9, 2006 | page = Insert}}</ref>
==References==
{{Reflist|colwidth=30em}}
[[Category:1967 births]]
[[Category:Icelandic weemen in business]]
[[Category:Businessfowk in online retailin]]
[[Category:Harvard Business Schuil alumni]]
[[Category:Livin fowk]]
[[Category:Varsity o Iceland alumni]]
[[Category:Duke Varsity Schuil o Law alumni]]
[[Category:Weemen business executives]]
[[Category:Weemen in technologie]]
[[Category:Fowk frae Reykjavík]]