ScaleArc optimizes SQL Server infrastructure and speeds ad serving software in the cloud, leading to increased advertising revenue
October 8, 2013 – Santa Clara, CA –ScaleArc, the leader in database infrastructure software that optimizes and scales database environments for increased application performance and availability, today announced that BlogTalkRadio, the world’s largest and most influential social radio network, has deployed ScaleArc iDB in the Amazon EC2 cloud to speed the performance of its SQL Server database infrastructure.
“With ScaleArc iDB deployed in the Amazon Cloud, we are able to optimize our database infrastructure to serve more ad impressions, which leads to greater revenue,” said Dr. Aleksandr Yampolskiy, CTO of BlogTalkRadio. “ScaleArc iDB installed seamlessly, and provided the database acceleration and SQL query caching we were looking for without requiring any valuable engineering resources.”
“ScaleArc iDB gives growth businesses like BlogTalkRadio a competitive advantage, as they can scale and optimize their SQL Server infrastructure without diverting development resources to modifying applications, or investing in more hardware,” said Varun Singh, founder and CTO of ScaleArc. “In BlogTalkRadio’s case, an optimized database tier with ScaleArc iDB allows the company to serve more ads faster, leading to increased ad revenue.”
BlogTalkRadio initially deployed ScaleArc iDB on-premise to improve the performance of the SQL Server database behind its internet ad serving software. After deploying ScaleArc iDB, BlogTalkRadio saw an immediate increase in the performance of the ad server. Based on this experience, when it came time for the BlogTalkRadio team to move to the cloud, they deployed ScaleArc iDB on Amazon EC2 and immediately achieved cache hit rates between 60 and 80 percent. With the CPU loads reduced, the database handles more queries, the application serves more ads, and the business generates more revenue.
“ScaleArc iDB is helping us achieve our business goals,” Dr. Yampolskiy continues. “Not only did it help us optimize our ad serving infrastructure, but ScaleArc iDB’s real-time analytics gives us the visibility into our SQL traffic that we need to better understand database loads and how to best scale our infrastructure for growth.”
About ScaleArc iDBScaleArc iDB is database traffic management software that increases the performance and availability of mission-critical applications and Websites by optimizing and scaling the database tier. ScaleArc iDB’s patented technology delivers the following benefits:
enables instant scalability and higher availability for databases with clustering, read/write split with dynamicload balancing, surge protection, and sharding capabilities
provides instant visibility into all database traffic with granular real-time SQL analytics
delivers the world’s first transparent SQL-NoSQL hybrid caching engine which lets any application use a NoSQL cache without any code changes or drivers
ScaleArc iDB inserts transparently between applications and databases, requiring no modifications to the current infrastructure to deploy. Customers who deploy ScaleArc iDB are able to reduce troubleshooting times from days or hours to minutes, realize significantly higher uptime, achieve instant vertical and horizontal scaling of their existing database infrastructure, experience up to 60x faster query performance, and strengthen the overall security of their databases.
ScaleArc iDB software is available for MySQL, Microsoft SQL Server and Oracle database environments, and is also available as a virtual appliance. ScaleArc iDB is cloud-ready and available from the top cloud service providers including Amazon AWS/EC2, Microsoft Windows Azure, Rackspace, Joyent, Liquid Web Hosting, NephoScale, GoGrid, ProfitBricks and more.
About BlogTalkRadioBlogTalkRadiosm, the largest social radio network with millions of listeners and thousands of hosts covering politics, tech, entertainment, health and more, has experienced tremendous growth. With more than 1,800 shows created every month and millions of listeners, the company offers its advertisers multiple ways to connect with listeners. Learn more at www.blogtalkradio.com.
About ScaleArcScaleArc is the leader in a new category of database infrastructure software that improves the performance and availability of mission-critical applications and websites by optimizing and scaling the database tier. ScaleArc’s flagship product, ScaleArc iDB, inserts transparent between the application and database, without disrupting the current infrastructure, to provide instant database acceleration and scalability. Customers include Coupons.com, Demand Media, Disney UTV, KIXEYE, Sazze (dealspl.us), SpinMedia, TechFetch and others, with a typical ROI of 6 months or less. ScaleArc is headquartered in the heart of Silicon Valley and is backed by Accel Partners, Trinity Ventures and Nexus Venture Partners. Learn more at www.ScaleArc.com.
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