CHICAGO, IL and FORT LAUDERDALE, FL—(Marketwired – Jul 6, 2015) – TEAM was presented with a Gold Stevie® Award in the Best Tradeshow or Convention category in The 13th Annual American Business Awards(SM) in Chicago on Monday, June 22nd.
The American Business Awards are the nation's premier business awards program. The awards were presented to winners during a gala at the Fairmont Chicago Millennium Park Hotel. Over 400 nominees and their guests attended, and more than 3,300 nominations of all sizes and in every industry were submitted for consideration in a wide range of categories.
TEAM received a Gold Stevie® Award in the Best Tradeshow or Convention category for their work on BACARDÍ'S Night Club & Bar Show 2015 exhibit. To showcase BACARDÍ'S newest white rum, BACARDÍ® Gran Reserva Maestro de Ron, unveil new packaging of the GOLD, OCHO and SUPERIOR Rums and the revamp of BACARDÍ BLACK Rum at the 29th Annual Nightclub & Bar Convention and Trade Show in Las Vegas, TEAM developed a custom trade show exhibit and experience in the spirit of old Havana, Cuba. Guests were educated on BACARDÍ'S rich tradition, heritage, and quality Rum products, and served a choice of a BACARDÍ Daiquiri, Cuba Libre, or Maestro Collins by bartenders wearing costumes styled to look like vintage waitstaff uniforms. They also socialized and networked to Latin music and snapped photos to commemorate the event in front of a social media station. Over three days, a total reach of 4,255 consumers was calculated, and 19,584 classic cocktails were served. The exhibit was voted “Best Booth” by Pubclub.com, and recognized by the show as one of their favorites.
“TEAM is honored to be named an award recipient by the American Business Awards, alongside of a fantastic client with whom we have had a strong partnership for over 25 years,” says Sean O'Toole, president of the agency. “To me, this award goes out to everyone from both TEAM and BACARDÍ, for their seamless collaboration in creating this unique experience. We also extend an additional congratulations to BACARDÍ for their win on the Good Spirited Communications Campaign of the Year.”
About TEAM
Based in Fort Lauderdale, TEAM, an MDC Partners company (MDCA), is one of the nation's largest and most successful experiential agencies, offering innovative creative solutions, consumer insights, production and social media. Combined with their unparalleled infrastructure of over 400 full–time employees and 13,000+ product specialists, TEAM has become an industry powerhouse. The firm represents blue–chip brands including U.S. Cellular, Miller Lite, Bacardi, Peroni, Kraft, Vanguard, Coors Light, Grey Goose, Sparkling Ice, Elizabeth Arden, Blue Moon and Volkswagen, while also providing production and activation services for some of America's leading Advertising Agencies: 72andSunny, Crispin Porter + Bogusky, Doner and kbs+. TEAM's immersive productions and interactive brand experiences physically engage and influence consumers where they live, work, shop and play. Information about TEAM can be found at: http://teamenterprises.com
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