MINNEAPOLIS, MN—(Marketwired – Feb 5, 2015) – New Year's resolutions are typically long forgotten by the time the Groundhog looks for his shadow. So Dreamfields Pasta — the “little black box (LBB)” in the pasta aisle — is reigniting motivation with the launch of its “LBB for a Healthier Me” contest on Pinterest this month.
For the month of February, participants are encouraged to arrange photos onto a special Pinterest board to showcase simple ways to make life a little bit healthier . . . and keep those resolutions alive. Pins can include healthy pasta recipes, exercises, fun activities and inspirational messages, and anything that inspires long–term commitment to wellness.
“Small steps, like choosing a high fiber pasta like Dreamfields, are most effective in making healthy changes that last a lifetime,” said Liz Housman, director of marketing for Dreamfields pasta. “Just like a LBD (Little Black Dress) is the foundation to a well–rounded wardrobe, Dreamfields' LBB (Little Black Box) is the foundation to a healthier diet.”
Participating in the contest is easy. Users can log in to their personal Pinterest accounts and add as many photos to their contest board as desired. Contest entry captions should explain how each image contributes to pinners' goals, using at least one of the official program hashtags — #HealthyPasta, #LittleBlackBox or #DreamfieldsPinterestContest.
Entries are official once participants submit their name, email and contest board URL at www.TryDreamfields.com/Contest . The contest's official rules and a link to a coupon are also available on that page. To begin your search for healthier pasta inspiration, visit Dreamfields on Pinterest.
ABOUT DREAMFIELDS PASTA
Dreamfields pasta is well–suited for those leading a healthy lifestyle. Each one–cup cooked portion (2 oz. dry) is packed with 5 grams of fiber and seven grams of protein. Since it's made with premium durum wheat semolina grown in North American wheat fields, Dreamfields has the delicious taste of traditional pasta — making it a hit with the entire family. Look for the black box in the pasta aisle of supermarkets nationwide. For more information and great recipes, visit www.dreamfieldsfoods.com.
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