LOS ANGELES, CA—(Marketwired – Nov 9, 2015) – Black Ink PR (“BIPR”), a boutique public relations agency specializing in global tourism, travel, lifestyle brands and entrepreneurs, today announced it won two major Awards for Excellence at the 51st Annual PRSA–LA PRism Awards Show this past Wednesday night.
The Public Relations Society of America, L.A. Chapter (“PRSA–LA”) bestowed its highest honors on BIPR for Excellence in two separate categories:
Excellence for a Travel, Tourism and Hospitality Campaign for its Sunset SAVOR the Central Coast Food and Wine Festival campaign
Excellence for a Pro Bono Campaign for its Valley View Elementary School – Positive Words Save the Teachers Campaign
PRSA–LA is comprised of nearly 600 agency, in–house and independent public relations professionals representing LA–area corporations, academic institutions, government agencies and nonprofit organizations.
Black Ink PR CEO, Margot Black, along with her SAVOR campaign partner Jeanne Sullivan and team members Tim Cravens and Jon Shawe, accepted the Awards at the festivities. The evening's program of competitors for the 2015 awards reads like a Who's Who of the nation's most esteemed PR agencies and respected global brand clients including Hill & Knowlton, Edelman, Weber Shandwick, FleishmanHillard, Kaiser Permanente SoCal and Blue Shield on the PR/agency side, as well as Whole Foods Market, Time Warner, The Beverly Hilton, Chevrolet and Peninsula Paris on the brand/client side.
“I am delighted to be in such a great neighborhood with many of the nation's top PR pros and best brands gathered to celebrate outstanding work,” Margot said. “Our success is due to our dedicated team of professionals that share my passion for pushing to redefine the limits of what is possible — to exceed both ours and our clients' expectations and ensure success. I especially want to thank my partner in crime Jeanne Sullivan who helped me raise the bar on PR for Sunset SAVOR the Central Coast and San Luis Obispo County.”
The Black Ink Public Relations Award–Winning Client Campaigns
In the Excellence in Travel and Tourism category, BIPR leveraged a modest budget to produce $46 million in publicity value for Sunset SAVOR the Central Coast food and wine festival and 272 million impressions for SAVOR and the destination, “Visit San Luis Obispo County.”
In the Excellence in Pro Bono category, Valley View Elementary School had precariously low enrollment threatening two out of its 12 staff teacher jobs and reduced funding. With the enrollment deadline three weeks away, BIPR adopted Valley View as its pro bono client and went to work to increase enrollment by at least 14 students (10%). In August 2014, School enrollment was a record–low 208. Through a concerted combination of social and traditional media and grass roots organization, 14 students were added quickly, crisis solved. After a year–long BIPR campaign, Valley View began 2015/16 with 245 students for a 54 percent increase, hired two new teachers and received $70,000 in grants.
About Black Ink PR
Black Ink PR's mission is to customize a comprehensive PR plan that merges your publicity, branding and marketing goals. Using a unique system developed from more than 20 years in communications, Black Ink PR will work with you to identify your goals, create the plan you need and execute it with style, precision and clarity to ensure your success (visit us at www.blackinkpr.com).
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Black Ink PR team members (l to r) Tim Cravens, Margot Black, Jon Shawe